美國好時公司

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出自 MBA智库百科(https://wiki.mbalib.com/)

(重定向自好时)
美国好时公司(Hershey's)
美國好時公司(Hershey's)——美國最大的巧克力製造商

官方網站網址:http://www.hersheys.com/ 英文

目錄

美國好時公司簡介

  好時由米爾頓·好時先生(MiltonHershey)創立,位於賓夕法尼亞州。好時是美國最大的巧克力製造商,公司所製造的巧克力有純巧克力、黑巧克力、巧克力冰淇淋等。旗下的產品非常豐富。此外,位於賓州的公司總部也開放供遊人參觀,一年能吸引非常多遊人。

  1894年,米爾頓·好時先生精心製做了第一塊 HERSHEY'S巧克力,由此開始了好時的巧克力生產。好時先生以他的智慧和長遠眼光設計了好時鎮的一切。在20世紀上半葉,好時鎮就是好時公司,鎮上的居民幾乎全是好時公司的員工。好時公司鋪築了道路,修建了醫院,建築了體育館、劇場、游樂場、巧克力溫泉等幾乎鎮上的一切公共設施,並帶頭把好時鎮建成美國小城鎮綠化建設中的模範。今天,好時鎮擁有3家現代化的巧克力工廠,是北美地區最大的巧克力及巧克力類糖果製造商。每天生產的巧克力僅KISSES一個品種就多達3300萬顆。

Company history

  It all started with a decision.

  Our company originated with candy-manufacturer Milton Hershey’s decision in 1894 to produce sweet chocolate as a coating for his caramels. Located in Lancaster, Pennsylvania, he called his new enterprise the Hershey Chocolate Company. In 1900, the company began producing milk chocolate in bars, wafers and other shapes. With mass-production, Hershey was able to lower the per-unit cost and make milk chocolate, once a luxury item for the wealthy, affordable to all. One early advertising slogan described this new product as “a palatable confection and a most nourishing food.”

  A company on the move.

  The immediate success of Hershey’s low-cost, high-quality milk chocolate soon caused the company’s owner to consider increasing his production facilities. He decided to build a new chocolate factory amid the gently rolling farmland of south-central Pennsylvania in Derry Township, where he had been born. Close to the ports of New York and Philadelphia which supplied the imported sugar and cocoa beans needed, surrounded by dairy farms that provided the milk required, and with a local labor supply of honest, hard-working people, the location was perfect. By the summer of 1905, the new factory was turning out delicious milk chocolate.

  A KISS for the whole world.

  Looking to expand its product line, the company in 1907 began producing a flat-bottomed, conical milk chocolate candy which Mr. Hershey decided to name HERSHEY’S KISSES Chocolates. At first, they were individually wrapped in little squares of silver foil, but in 1921 machine wrapping was introduced. That technology was also used to add the familiar “plume” at the top to signify to consumers that this was a genuine HERSHEY’S KISS Chocolate. In 1924, the company even had it trademarked.

  New products, hard times.

  Throughout the next two decades, even more products were added to the company’s offerings. These included MR. GOODBAR (1925), HERSHEY’S Syrup (1926), chocolate chips (1928) and the KRACKEL bar (1938). Despite the Great Depression of the 1930s, these products helped the newly incorporated Hershey Chocolate Corporation maintain its profitability and avoid any worker layoffs. Nevertheless, supported by the CIO labor union, a group of workers staged a six-day strike that ended with the strikers being forcibly removed by loyal workers and local farmers.

  HERSHEY’S chocolate goes to war.

  With the outbreak of World War II, the Hershey Chocolate Corp. (which had provided milk chocolate bars to American doughboys in the first war) was already geared up to start producing a survival ration bar for military use. By the end of the war, more than a billion of these Ration D bars had been produced and the company had earned no less than five Army-Navy “E” Production Awards for its exceptional contributions to the war effort. In fact, the company’s machine shop even turned out parts for the Navy’s antiaircraft guns.

  A family friend becomes a family member.

  The post-war period saw the introduction of a host of new products and the acquisition of an old one. Since 1928, H.B. “Harry” Reese’s candy company, also located in Hershey, had been making chocolate-covered peanut butter cups. Given that Hershey Chocolate supplied the coating for REESE’S “penny cups”; (the wrapper said, “Made in Chocolate Town, So They Must Be Good”), it was not surprising that the two companies had a good relationship. As a result, seven years after Reese’s death in 1956, the H.B. Reese Candy Company was sold to Hershey Chocolate Corp.

  Growing up and branching out.

  The following decades would see the company - renamed Hershey Foods Corporation in 1968 - expanding its confectionery product lines, acquiring related companies and even diversifying into other food products. Among the many acquisitions were: San Giorgio Macaroni and Delmonico Foods (1966); manufacturing and marketing rights to English candy company Rowntree MacKintosh’s products (1970); Y&S Candies, makers of Twizzlers licorice (1977); Dietrich Corp.’s confectionery operations (1986); Peter Paul/Cadbury’s U.S. confectionery operations (1988); and Ronzoni Foods (1990).

  The Hershey Company enters a new century.

  Today, The Hershey Company is the leading North American manufacturer of chocolate and non-chocolate confectionery and grocery products. As the new millennium begins, we continue to introduce new products frequently and to take advantage of growth opportunities through acquisitions. HERSHEY’S products are known and enjoyed the world over. In fact, we export to over 90 countries. With approximately 13,700 employees and net sales in excess of $4 billion, The Hershey Company remains committed to the vision and values of the man who started it all so many years ago.

Mission Statement

Bringing sweet moments of Hershey happiness to the world every day.

To our stakeholders, this means:

Consumers

Delivering quality consumer-driven confectionery experiences for all occasions

Employees

Winning with an aligned and empowered organization while having fun

Business Partners

Building collaborative relationships for profitable growth with our customers, suppliers and partners

Shareholders

Creating sustainable value

Communities

Honoring our heritage through continued commitment to making a positive difference

Values

Hershey's Values, "One Hershey," tell a powerful story: A global and diverse team, operating with integrity, working together, determined to make a difference.

Open to Possibilities

We are Open to Possibilities by embracing diversity, seeking new approaches and striving for continuous improvement.

Growing Together

We are Growing Together by sharing knowledge and unwrapping human potential in an environment of mutual respect.

Making a Difference

We are Making a Difference by leading with integrity and determination to have a positive impact on everything we do.

One Hershey

We are One Hershey, winning together while accepting individual responsibility for our results.

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評論(共2條)

提示:評論內容為網友針對條目"美國好時公司"展開的討論,與本站觀點立場無關。
121.15.68.* 在 2012年1月26日 17:28 發表

my boyfriend bought me a lot of hershey's chocolates, which mean a lot to me- sweet in heart.

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60.55.47.* 在 2012年8月15日 16:37 發表

能加盟嗎?

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