2011年BrandFinance全球品牌價值500強

出自 MBA智库百科(https://wiki.mbalib.com/)

　　2011年3月25日消息，國際品牌評估機構BrandFinance公佈了2011年全球品牌價值500強名單，其中谷歌排名第一，較去年上升一位，品牌價值443億美元。市值1430億美元，低於去年的1579.7億美元。

　　微軟排名第二，去年第五，品牌價值428億美元。市值1657億美元，低於去年的1999.89億美元。

　　IBM排名第四，與去年持平，品牌價值362億美元。市值1897.17億美元，高於去年的1800.27億美元。

　　蘋果排名第八，去年第二十位，品牌價值295億美元。市值2443.81億美元，高於去年的1564.16億美元。

　　Facebook今年首次入榜，排名281位，品牌價值37億美元。

　　此外，惠普排名13位，三星18位，中國移動25位，英特爾27位，亞馬遜32位。

　　從榜單來看，排名前10位的企業中有5家為科技企業。其中谷歌在搜索引擎領域的統治地位將其送上2011年最具品牌價值寶座。另外，谷歌多次推出非商業化的服務，例如提供紐西蘭、日本自然災害後救援活動的幫助服務，對提高其品牌價值有積極影響。

　　蘋果的品牌價值從去年的12位提高到今年的8位，得益於其創新的設計、忠誠的消費者群體和良好的營銷活動。

　　諾基亞的品牌價值降幅最大，從去年的21位降至今年的94位，品牌價值從195.58億美元降至96.58億美元。該公司一直努力搶奪智能手機市場，但受挫於蘋果的成功，儘管與微軟的合作可能會幫助恢復財富。

　　Facebook首次進入榜單，雖然Facebook的盈利方式有爭議，產品多元化相對不透明，但毫無疑問該品牌非常受歡迎，在進入新市場和獲得消費者青睞非常有成效。

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點擊數字索引瀏覽相應的榜單...

Rank			Name	Country	Brand Value (USD $ Millions)		Brand Rating		Market Cap (USD $ Millions)
2011	2010				2011	2010	2011	2010	2011	2010
1	2		Google	United States	44,294	36,191	AAA+	AAA+	143,016	157,970
2	5		Microsoft	United States	42,805	33,605	AAA+	AAA+	165,724	199,989
3	1		Walmart	United States	36,220	41,365	AA	AA	154,324	190,803
4	4		IBM	United States	36,157	33,706	AA+	AA	189,717	180,027
5	7		Vodafone	United Kingdom	30,674	28,995	AAA+	AAA	192,455	178,603
6	12		Bank of America	United States	30,619	26,047	AAA-	AAA+	120,195	111,754
7	6		GE	United States	30,504	31,909	AA+	AA+	475,066	528,712
8	20		Apple	United States	29,543	19,829	AAA	AAA-	244,381	156,416
9	15		WELLS FARGO	United States	28,944	21,916	AA+	AA	136,069	131,225
10	11		AT&T	United States	28,884	26,585	AA+	AA+	235,987	229,792
11	8		HSBC	United Kingdom	27,632	28,472	AAA	AAA+	171,163	193,793
12	14		Verizon	United States	27,293	23,029	AA	AA	381,093	196,292
13	9		HP	United States	26,756	27,383	AA+	AAA-	84,186	100,997
14	10		Toyota	Japan	26,152	27,319	AA+	AAA	204,863	185,402
15	13		Santander	Spain	26,150	25,577	AAA	AAA+	100,281	128,087
16	3		Coca-Cola	United States	25,807	34,844	AAA+	AAA+	69,507	87,814
17	18		McDonald's	United States	21,842	20,193	AAA	AAA-	89,594	77,139
18	23		Samsung	Korea, Republic of	21,511	18,925	AA+	AA+	113,326	86,384
19	17		Tesco	United Kingdom	21,129	20,654	AAA	AAA-	69,867	73,969
20	39		Mercedes-Benz	Germany	20,798	13,883	AA	A+	114,328	78,057
21	26		Mitsubishi	Japan	20,473	17,805	AA	AA+	195,040	231,268
22	22		The Home Depot	United States	20,423	19,013	AA-	AA-	60,527	51,076
23	29		BMW	Germany	20,157	16,616	AA+	AAA-	92,873	91,170
24	31		Pepsi	United States	19,514	15,991	AA+	AA+	79,149	44,865
25	24		China Mobile	Hong Kong	19,317	18,673	AA	AA+	170,543	153,077
26	40		Chase	United States	19,150	13,400	AA-	AA	90,088	69,900
27	28		Intel	United States	19,078	16,642	AA+	AA+	92,546	95,316
28	43		Bradesco	Brazil	18,678	13,299	AAA	AAA-	69,604	56,582
29	25		Orange	France	18,622	18,352	AA+	AA	106,791	120,119
30	27		Shell	Netherlands	18,605	16,997	AAA-	AAA-	222,663	208,854
31	33		Nike	United States	18,437	15,808	AAA	AAA	31,589	24,776
32	42		Amazon.com	United States	17,780	13,340	AA	AA	64,132	54,961
33	66		Nestlé	Switzerland	17,455	11,178	AA	AAA-	66,288	39,319
34	45		Barclays	United Kingdom	17,358	13,134	AA	AA	50,682	56,154
35	54		ICBC	China	17,194	12,083	AA	AA+	218,131	225,368
36	36		Citi	United States	17,133	14,362	AA	A+	105,323	70,105
37	55		China Construction Bank	China	17,092	12,077	AA	AA+	205,563	208,117
38	44		UPS	United States	17,012	13,170	AA+	AA+	73,299	61,884
39	35		Siemens	Germany	16,769	14,709	AA+	AA+	103,769	102,939
40	51		Ford	United States	16,662	12,652	AA+	AA	108,341	97,539
41	116		Itaú	Brazil	16,655	6,911	AA	AAA-	98,923	58,587
42	37		BNP Paribas	France	16,643	14,060	AAA-	AA	64,882	67,143
43	46		Honda	Japan	16,356	13,083	AAA-	AA+	90,658	82,377
44	62		Chevron	United States	16,265	11,464	AA	AA	169,617	159,998
45	34		Target	United States	15,989	15,224	AA	AA	52,693	51,677
46	50		American Express	United States	15,530	12,737	AA	AA	45,505	42,043
47	19		Walt Disney	United States	15,424	13,436	AAA+	AAA	52,049	44,984
48	73		Deutsche Bank	Germany	15,169	9,862	AA+	AA-	52,442	43,272
49	30		AXA	France	15,099	16,403	AA-	AA-	41,268	44,326
50	65		Tata	India	15,087	11,216	AAA-	AAA-	103,720	63,868
51	77		Movistar	Spain	14,935	9,666	AA	AA+	142,731	203,347
52	-		IKEA	Sweden	14,676	-	A-	-	-	-
53	49		Oracle	United States	14,602	12,775	AA	AA+	134,787	105,193
54	82		Hitachi	Japan	14,503	9,095	BBB	A+	50,569	21,091
55	76		ExxonMobil	United States	13,756	9,683	AA+	AA	311,832	329,542
56	68		Nissan	Japan	13,705	10,412	AAA-	AA	69,637	65,677
57	91		Credit Suisse	Switzerland	13,497	8,430	AAA-	AA	46,644	50,468
58	38		Goldman Sachs	United States	13,406	13,887	AAA-	AAA+	81,679	93,316
59	78		Bank of China	China	13,257	9,615	AA+	AA	131,499	149,394
60	57		JP Morgan	United States	13,241	11,732	AA-	AA-	66,614	102,424
61	52		Sony	Japan	13,194	12,648	AAA-	AAA	28,993	30,684
62	47		GDF SUEZ	France	12,902	12,878	AA	A+	132,442	146,131
63	61		Volkswagen	Germany	12,705	11,468	A+	AA+	82,446	82,209
64	158		Panasonic	Japan	12,525	5,438	AA	AA	44,792	18,357
65	58		Sberbank	Russian Federation	12,012	11,729	AA+	AA+	64,329	51,107
66	80		Sam's Club	United States	11,952	9,398	AA-	A+	30,649	29,301
67	79		Carrefour	France	11,894	9,436	AA	AA+	37,959	35,251
68	56		Comcast	United States	11,876	11,979	AA+	AA+	73,692	65,750
69	109		Total	France	11,828	7,218	A+	AA-	147,473	165,876
70	70		Walgreens	United States	11,708	9,983	AA-	AA-	33,394	28,634
71	60		CISCO	United States	11,667	11,480	AA-	AA+	90,445	110,002
72	69		T-Mobile	Germany	11,553	10,126	AA	AA	75,975	140,069
73	72		PWC	United States	11,445	9,908	AAA+	AAA	-	-
74	83		Toshiba	Japan	11,136	8,949	AA-	AA	23,199	23,256
75	63		Heineken	Netherlands	11,108	8,576	AAA-	AAA-	25,314	22,117
76	-		Olay	United States	11,067	-	AA	-	35,777	-
77	75		Dell	United States	10,983	9,750	AAA-	AAA-	18,952	18,280
78	48		Allianz	Germany	10,898	12,836	AA	AA	50,936	57,333
79	67		BBVA	Spain	10,720	10,728	AA	AA-	51,232	69,133
80	81		ASDA	United States	10,689	9,122	AA-	AA	23,004	30,849
81	88		FedEx	United States	10,686	8,588	AA	AA-	27,778	26,679
82	160		Unitedhealth	United States	10,606	5,297	AA+	AA	35,659	17,525
83	122		3M	United States	10,532	6,551	AA+	AA	64,471	57,572
84	103		E.ON	Germany	10,513	7,590	A+	AA-	105,505	68,253
85	64		NTT Group	Japan	10,338	11,248	AA	AA+	60,333	79,787
86	71		Avon	United States	10,171	9,917	AA+	AA-	15,842	16,134
87	89		KPMG	Netherlands	10,160	8,507	AAA-	AAA-	-	-
88	95		UBS	Switzerland	9,915	8,261	AA	AA-	67,481	62,240
89	94		H&M	Sweden	9,875	8,298	AA	AAA-	55,628	45,608
90	-		NTT Docomo	Japan	9,801	8,187	AA+	-	73,144	64,997
91	107		DHL	Germany	9,778	7,304	AA-	AA-	21,628	20,213
92	74		Lowe's	United States	9,751	9,784	AA-	AA-	35,501	35,652
93	99		EDF	France	9,697	7,922	AA	AA+	128,306	139,646
94	21		Nokia	Finland	9,658	19,558	AA	AAA-	26,908	48,467
95	118		Banco do Brasil	Brazil	9,526	6,662	AA+	AA+	49,565	43,135
96	84		Generali	Italy	9,487	11,588	AA	AA	23,730	40,360
97	126		Canon	Japan	9,372	6,421	AAA-	AA+	55,438	47,061
98	101		CVS	United States	9,286	7,881	AA-	AA-	23,378	25,744
99	-		Agricultural Bank of China	China	9,283	6,032	A+	A+	134,232	-
100	112		Boeing	United States	9,213	7,058	AA	AA	54,226	42,824

• 2011年BrandFinance全球品牌價值500強榜單

• 2010年BrandFinance全球品牌價值500強