2011年BrandFinance全球品牌價值500強 (1-100)
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Rank | Name | Country |
Brand Value |
Brand Rating |
Market Cap | |||||
---|---|---|---|---|---|---|---|---|---|---|
2011 | 2010 | 2011 | 2010 | 2011 | 2010 | 2011 | 2010 | |||
1 | 2 | United States | 44,294 | 36,191 | AAA+ | AAA+ | 143,016 | 157,970 | ||
2 | 5 | Microsoft | United States | 42,805 | 33,605 | AAA+ | AAA+ | 165,724 | 199,989 | |
3 | 1 | Walmart | United States | 36,220 | 41,365 | AA | AA | 154,324 | 190,803 | |
4 | 4 | IBM | United States | 36,157 | 33,706 | AA+ | AA | 189,717 | 180,027 | |
5 | 7 | Vodafone | United Kingdom | 30,674 | 28,995 | AAA+ | AAA | 192,455 | 178,603 | |
6 | 12 | Bank of America | United States | 30,619 | 26,047 | AAA- | AAA+ | 120,195 | 111,754 | |
7 | 6 | GE | United States | 30,504 | 31,909 | AA+ | AA+ | 475,066 | 528,712 | |
8 | 20 | Apple | United States | 29,543 | 19,829 | AAA | AAA- | 244,381 | 156,416 | |
9 | 15 | WELLS FARGO | United States | 28,944 | 21,916 | AA+ | AA | 136,069 | 131,225 | |
10 | 11 | AT&T | United States | 28,884 | 26,585 | AA+ | AA+ | 235,987 | 229,792 | |
11 | 8 | HSBC | United Kingdom | 27,632 | 28,472 | AAA | AAA+ | 171,163 | 193,793 | |
12 | 14 | Verizon | United States | 27,293 | 23,029 | AA | AA | 381,093 | 196,292 | |
13 | 9 | HP | United States | 26,756 | 27,383 | AA+ | AAA- | 84,186 | 100,997 | |
14 | 10 | Toyota | Japan | 26,152 | 27,319 | AA+ | AAA | 204,863 | 185,402 | |
15 | 13 | Santander | Spain | 26,150 | 25,577 | AAA | AAA+ | 100,281 | 128,087 | |
16 | 3 | Coca-Cola | United States | 25,807 | 34,844 | AAA+ | AAA+ | 69,507 | 87,814 | |
17 | 18 | McDonald's | United States | 21,842 | 20,193 | AAA | AAA- | 89,594 | 77,139 | |
18 | 23 | Samsung | Korea, Republic of | 21,511 | 18,925 | AA+ | AA+ | 113,326 | 86,384 | |
19 | 17 | Tesco | United Kingdom | 21,129 | 20,654 | AAA | AAA- | 69,867 | 73,969 | |
20 | 39 | Mercedes-Benz | Germany | 20,798 | 13,883 | AA | A+ | 114,328 | 78,057 | |
21 | 26 | Mitsubishi | Japan | 20,473 | 17,805 | AA | AA+ | 195,040 | 231,268 | |
22 | 22 | The Home Depot | United States | 20,423 | 19,013 | AA- | AA- | 60,527 | 51,076 | |
23 | 29 | BMW | Germany | 20,157 | 16,616 | AA+ | AAA- | 92,873 | 91,170 | |
24 | 31 | Pepsi | United States | 19,514 | 15,991 | AA+ | AA+ | 79,149 | 44,865 | |
25 | 24 | China Mobile | Hong Kong | 19,317 | 18,673 | AA | AA+ | 170,543 | 153,077 | |
26 | 40 | Chase | United States | 19,150 | 13,400 | AA- | AA | 90,088 | 69,900 | |
27 | 28 | Intel | United States | 19,078 | 16,642 | AA+ | AA+ | 92,546 | 95,316 | |
28 | 43 | Bradesco | Brazil | 18,678 | 13,299 | AAA | AAA- | 69,604 | 56,582 | |
29 | 25 | Orange | France | 18,622 | 18,352 | AA+ | AA | 106,791 | 120,119 | |
30 | 27 | Shell | Netherlands | 18,605 | 16,997 | AAA- | AAA- | 222,663 | 208,854 | |
31 | 33 | Nike | United States | 18,437 | 15,808 | AAA | AAA | 31,589 | 24,776 | |
32 | 42 | Amazon.com | United States | 17,780 | 13,340 | AA | AA | 64,132 | 54,961 | |
33 | 66 | Nestlé | Switzerland | 17,455 | 11,178 | AA | AAA- | 66,288 | 39,319 | |
34 | 45 | Barclays | United Kingdom | 17,358 | 13,134 | AA | AA | 50,682 | 56,154 | |
35 | 54 | ICBC | China | 17,194 | 12,083 | AA | AA+ | 218,131 | 225,368 | |
36 | 36 | Citi | United States | 17,133 | 14,362 | AA | A+ | 105,323 | 70,105 | |
37 | 55 | China Construction Bank | China | 17,092 | 12,077 | AA | AA+ | 205,563 | 208,117 | |
38 | 44 | UPS | United States | 17,012 | 13,170 | AA+ | AA+ | 73,299 | 61,884 | |
39 | 35 | Siemens | Germany | 16,769 | 14,709 | AA+ | AA+ | 103,769 | 102,939 | |
40 | 51 | Ford | United States | 16,662 | 12,652 | AA+ | AA | 108,341 | 97,539 | |
41 | 116 | Itaú | Brazil | 16,655 | 6,911 | AA | AAA- | 98,923 | 58,587 | |
42 | 37 | BNP Paribas | France | 16,643 | 14,060 | AAA- | AA | 64,882 | 67,143 | |
43 | 46 | Honda | Japan | 16,356 | 13,083 | AAA- | AA+ | 90,658 | 82,377 | |
44 | 62 | Chevron | United States | 16,265 | 11,464 | AA | AA | 169,617 | 159,998 | |
45 | 34 | Target | United States | 15,989 | 15,224 | AA | AA | 52,693 | 51,677 | |
46 | 50 | American Express | United States | 15,530 | 12,737 | AA | AA | 45,505 | 42,043 | |
47 | 19 | Walt Disney | United States | 15,424 | 13,436 | AAA+ | AAA | 52,049 | 44,984 | |
48 | 73 | Deutsche Bank | Germany | 15,169 | 9,862 | AA+ | AA- | 52,442 | 43,272 | |
49 | 30 | AXA | France | 15,099 | 16,403 | AA- | AA- | 41,268 | 44,326 | |
50 | 65 | Tata | India | 15,087 | 11,216 | AAA- | AAA- | 103,720 | 63,868 | |
51 | 77 | Movistar | Spain | 14,935 | 9,666 | AA | AA+ | 142,731 | 203,347 | |
52 | - | IKEA | Sweden | 14,676 | - | A- | - | - | - | |
53 | 49 | Oracle | United States | 14,602 | 12,775 | AA | AA+ | 134,787 | 105,193 | |
54 | 82 | Hitachi | Japan | 14,503 | 9,095 | BBB | A+ | 50,569 | 21,091 | |
55 | 76 | ExxonMobil | United States | 13,756 | 9,683 | AA+ | AA | 311,832 | 329,542 | |
56 | 68 | Nissan | Japan | 13,705 | 10,412 | AAA- | AA | 69,637 | 65,677 | |
57 | 91 | Credit Suisse | Switzerland | 13,497 | 8,430 | AAA- | AA | 46,644 | 50,468 | |
58 | 38 | Goldman Sachs | United States | 13,406 | 13,887 | AAA- | AAA+ | 81,679 | 93,316 | |
59 | 78 | Bank of China | China | 13,257 | 9,615 | AA+ | AA | 131,499 | 149,394 | |
60 | 57 | JP Morgan | United States | 13,241 | 11,732 | AA- | AA- | 66,614 | 102,424 | |
61 | 52 | Sony | Japan | 13,194 | 12,648 | AAA- | AAA | 28,993 | 30,684 | |
62 | 47 | GDF SUEZ | France | 12,902 | 12,878 | AA | A+ | 132,442 | 146,131 | |
63 | 61 | Volkswagen | Germany | 12,705 | 11,468 | A+ | AA+ | 82,446 | 82,209 | |
64 | 158 | Panasonic | Japan | 12,525 | 5,438 | AA | AA | 44,792 | 18,357 | |
65 | 58 | Sberbank | Russian Federation | 12,012 | 11,729 | AA+ | AA+ | 64,329 | 51,107 | |
66 | 80 | Sam's Club | United States | 11,952 | 9,398 | AA- | A+ | 30,649 | 29,301 | |
67 | 79 | Carrefour | France | 11,894 | 9,436 | AA | AA+ | 37,959 | 35,251 | |
68 | 56 | Comcast | United States | 11,876 | 11,979 | AA+ | AA+ | 73,692 | 65,750 | |
69 | 109 | Total | France | 11,828 | 7,218 | A+ | AA- | 147,473 | 165,876 | |
70 | 70 | Walgreens | United States | 11,708 | 9,983 | AA- | AA- | 33,394 | 28,634 | |
71 | 60 | CISCO | United States | 11,667 | 11,480 | AA- | AA+ | 90,445 | 110,002 | |
72 | 69 | T-Mobile | Germany | 11,553 | 10,126 | AA | AA | 75,975 | 140,069 | |
73 | 72 | PWC | United States | 11,445 | 9,908 | AAA+ | AAA | - | - | |
74 | 83 | Toshiba | Japan | 11,136 | 8,949 | AA- | AA | 23,199 | 23,256 | |
75 | 63 | Heineken | Netherlands | 11,108 | 8,576 | AAA- | AAA- | 25,314 | 22,117 | |
76 | - | Olay | United States | 11,067 | - | AA | - | 35,777 | - | |
77 | 75 | Dell | United States | 10,983 | 9,750 | AAA- | AAA- | 18,952 | 18,280 | |
78 | 48 | Allianz | Germany | 10,898 | 12,836 | AA | AA | 50,936 | 57,333 | |
79 | 67 | BBVA | Spain | 10,720 | 10,728 | AA | AA- | 51,232 | 69,133 | |
80 | 81 | ASDA | United States | 10,689 | 9,122 | AA- | AA | 23,004 | 30,849 | |
81 | 88 | FedEx | United States | 10,686 | 8,588 | AA | AA- | 27,778 | 26,679 | |
82 | 160 | Unitedhealth | United States | 10,606 | 5,297 | AA+ | AA | 35,659 | 17,525 | |
83 | 122 | 3M | United States | 10,532 | 6,551 | AA+ | AA | 64,471 | 57,572 | |
84 | 103 | E.ON | Germany | 10,513 | 7,590 | A+ | AA- | 105,505 | 68,253 | |
85 | 64 | NTT Group | Japan | 10,338 | 11,248 | AA | AA+ | 60,333 | 79,787 | |
86 | 71 | Avon | United States | 10,171 | 9,917 | AA+ | AA- | 15,842 | 16,134 | |
87 | 89 | KPMG | Netherlands | 10,160 | 8,507 | AAA- | AAA- | - | - | |
88 | 95 | UBS | Switzerland | 9,915 | 8,261 | AA | AA- | 67,481 | 62,240 | |
89 | 94 | H&M | Sweden | 9,875 | 8,298 | AA | AAA- | 55,628 | 45,608 | |
90 | - | NTT Docomo | Japan | 9,801 | 8,187 | AA+ | - | 73,144 | 64,997 | |
91 | 107 | DHL | Germany | 9,778 | 7,304 | AA- | AA- | 21,628 | 20,213 | |
92 | 74 | Lowe's | United States | 9,751 | 9,784 | AA- | AA- | 35,501 | 35,652 | |
93 | 99 | EDF | France | 9,697 | 7,922 | AA | AA+ | 128,306 | 139,646 | |
94 | 21 | Nokia | Finland | 9,658 | 19,558 | AA | AAA- | 26,908 | 48,467 | |
95 | 118 | Banco do Brasil | Brazil | 9,526 | 6,662 | AA+ | AA+ | 49,565 | 43,135 | |
96 | 84 | Generali | Italy | 9,487 | 11,588 | AA | AA | 23,730 | 40,360 | |
97 | 126 | Canon | Japan | 9,372 | 6,421 | AAA- | AA+ | 55,438 | 47,061 | |
98 | 101 | CVS | United States | 9,286 | 7,881 | AA- | AA- | 23,378 | 25,744 | |
99 | - | Agricultural Bank of China | China | 9,283 | 6,032 | A+ | A+ | 134,232 | - | |
100 | 112 | Boeing | United States | 9,213 | 7,058 | AA | AA | 54,226 | 42,824 |
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