2011年BrandFinance全球品牌价值500强

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2011年BrandFinance全球品牌价值500强(BrandFinance Global 500)

目录

榜单简介

  2011年3月25日消息,国际品牌评估机构BrandFinance公布了2011年全球品牌价值500强名单,其中谷歌排名第一,较去年上升一位,品牌价值443亿美元市值1430亿美元,低于去年的1579.7亿美元。

  微软排名第二,去年第五,品牌价值428亿美元。市值1657亿美元,低于去年的1999.89亿美元。

  IBM排名第四,与去年持平,品牌价值362亿美元。市值1897.17亿美元,高于去年的1800.27亿美元。

  苹果排名第八,去年第二十位,品牌价值295亿美元。市值2443.81亿美元,高于去年的1564.16亿美元。

  Facebook今年首次入榜,排名281位,品牌价值37亿美元。

  此外,惠普排名13位,三星18位,中国移动25位,英特尔27位,亚马逊32位。

  从榜单来看,排名前10位的企业中有5家为科技企业。其中谷歌在搜索引擎领域的统治地位将其送上2011年最具品牌价值宝座。另外,谷歌多次推出非商业化的服务,例如提供新西兰、日本自然灾害后救援活动的帮助服务,对提高其品牌价值有积极影响。

  苹果的品牌价值从去年的12位提高到今年的8位,得益于其创新的设计、忠诚的消费者群体和良好的营销活动。

  诺基亚的品牌价值降幅最大,从去年的21位降至今年的94位,品牌价值从195.58亿美元降至96.58亿美元。该公司一直努力抢夺智能手机市场,但受挫于苹果的成功,尽管与微软的合作可能会帮助恢复财富。

  Facebook首次进入榜单,虽然Facebook的盈利方式有争议,产品多元化相对不透明,但毫无疑问该品牌非常受欢迎,在进入新市场和获得消费者青睐非常有成效。

2011年BrandFinance全球品牌价值500强全榜单

>>>返回索引首页 1-100101-200201-300301-400401-500<<<

点击数字索引浏览相应的榜单...


Rank Name Country

Brand Value
(USD $ Millions)

Brand Rating

Market Cap
(USD $ Millions)

2011 2010 2011 2010 2011 2010 2011 2010
12Image:rank_up.pngGoogleUnited States image:flags us.png44,29436,191AAA+AAA+143,016157,970
25Image:rank_up.pngMicrosoftUnited States image:flags us.png42,80533,605AAA+AAA+165,724199,989
31Image:rank_down.pngWalmartUnited States image:flags us.png36,22041,365AAAA154,324190,803
44Image:rank_same.pngIBMUnited States image:flags us.png36,15733,706AA+AA189,717180,027
57Image:rank_up.pngVodafoneUnited Kingdom image:flags gb.png30,67428,995AAA+AAA192,455178,603
612Image:rank_up.pngBank of AmericaUnited States image:flags us.png30,61926,047AAA-AAA+120,195111,754
76Image:rank_down.pngGEUnited States image:flags us.png30,50431,909AA+AA+475,066528,712
820Image:rank_up.pngAppleUnited States image:flags us.png29,54319,829AAAAAA-244,381156,416
915Image:rank_up.pngWELLS FARGOUnited States image:flags us.png28,94421,916AA+AA136,069131,225
1011Image:rank_up.pngAT&TUnited States image:flags us.png28,88426,585AA+AA+235,987229,792
118Image:rank_down.pngHSBCUnited Kingdom image:flags gb.png27,63228,472AAAAAA+171,163193,793
1214Image:rank_up.pngVerizonUnited States image:flags us.png27,29323,029AAAA381,093196,292
139Image:rank_down.pngHPUnited States image:flags us.png26,75627,383AA+AAA-84,186100,997
1410Image:rank_down.pngToyotaJapan image:flags jp.png26,15227,319AA+AAA204,863185,402
1513Image:rank_down.pngSantanderSpain image:flags es.png26,15025,577AAAAAA+100,281128,087
163Image:rank_down.pngCoca-ColaUnited States image:flags us.png25,80734,844AAA+AAA+69,50787,814
1718Image:rank_up.pngMcDonald'sUnited States image:flags us.png21,84220,193AAAAAA-89,59477,139
1823Image:rank_up.pngSamsungKorea, Republic of image:flags kr.png21,51118,925AA+AA+113,32686,384
1917Image:rank_down.pngTescoUnited Kingdom image:flags gb.png21,12920,654AAAAAA-69,86773,969
2039Image:rank_up.pngMercedes-BenzGermany image:flags de.png20,79813,883AAA+114,32878,057
2126Image:rank_up.pngMitsubishiJapan image:flags jp.png20,47317,805AAAA+195,040231,268
2222Image:rank_down.pngThe Home DepotUnited States image:flags us.png20,42319,013AA-AA-60,52751,076
2329Image:rank_up.pngBMWGermany image:flags de.png20,15716,616AA+AAA-92,87391,170
2431Image:rank_up.pngPepsiUnited States image:flags us.png19,51415,991AA+AA+79,14944,865
2524Image:rank_down.pngChina MobileHong Kong image:flags hk.png19,31718,673AAAA+170,543153,077
2640Image:rank_up.pngChaseUnited States image:flags us.png19,15013,400AA-AA90,08869,900
2728Image:rank_up.pngIntelUnited States image:flags us.png19,07816,642AA+AA+92,54695,316
2843Image:rank_up.pngBradescoBrazil image:flags br.png18,67813,299AAAAAA-69,60456,582
2925Image:rank_down.pngOrangeFrance image:flags fr.png18,62218,352AA+AA106,791120,119
3027Image:rank_down.pngShellNetherlands image:flags nl.png18,60516,997AAA-AAA-222,663208,854
3133Image:rank_up.pngNikeUnited States image:flags us.png18,43715,808AAAAAA31,58924,776
3242Image:rank_up.pngAmazon.comUnited States image:flags us.png17,78013,340AAAA64,13254,961
3366Image:rank_up.pngNestléSwitzerland image:flags ch.png17,45511,178AAAAA-66,28839,319
3445Image:rank_up.pngBarclaysUnited Kingdom image:flags gb.png17,35813,134AAAA50,68256,154
3554Image:rank_up.pngICBCChina image:flags cn.png17,19412,083AAAA+218,131225,368
3636Image:rank_same.pngCitiUnited States image:flags us.png17,13314,362AAA+105,32370,105
3755Image:rank_up.pngChina Construction BankChina image:flags cn.png17,09212,077AAAA+205,563208,117
3844Image:rank_up.pngUPSUnited States image:flags us.png17,01213,170AA+AA+73,29961,884
3935Image:rank_down.pngSiemensGermany image:flags de.png16,76914,709AA+AA+103,769102,939
4051Image:rank_up.pngFordUnited States image:flags us.png16,66212,652AA+AA108,34197,539
41116Image:rank_up.pngItaúBrazil image:flags br.png16,6556,911AAAAA-98,92358,587
4237Image:rank_down.pngBNP ParibasFrance image:flags fr.png16,64314,060AAA-AA64,88267,143
4346Image:rank_up.pngHondaJapan image:flags jp.png16,35613,083AAA-AA+90,65882,377
4462Image:rank_up.pngChevronUnited States image:flags us.png16,26511,464AAAA169,617159,998
4534Image:rank_down.pngTargetUnited States image:flags us.png15,98915,224AAAA52,69351,677
4650Image:rank_up.pngAmerican ExpressUnited States image:flags us.png15,53012,737AAAA45,50542,043
4719Image:rank_down.pngWalt DisneyUnited States image:flags us.png15,42413,436AAA+AAA52,04944,984
4873Image:rank_up.pngDeutsche BankGermany image:flags de.png15,1699,862AA+AA-52,44243,272
4930Image:rank_down.pngAXAFrance image:flags fr.png15,09916,403AA-AA-41,26844,326
5065Image:rank_up.pngTataIndia image:flags in.png15,08711,216AAA-AAA-103,72063,868
5177Image:rank up.pngMovistarSpain image:flags es.png14,9359,666AAAA+142,731203,347
52-Image:rank up.pngIKEASweden image:flags se.png14,676-A----
5349Image:rank down.pngOracleUnited States image:flags us.png14,60212,775AAAA+134,787105,193
5482Image:rank up.pngHitachiJapan image:flags jp.png14,5039,095BBBA+50,56921,091
5576Image:rank up.pngExxonMobilUnited States image:flags us.png13,7569,683AA+AA311,832329,542
5668Image:rank up.pngNissanJapan image:flags jp.png13,70510,412AAA-AA69,63765,677
5791Image:rank up.pngCredit SuisseSwitzerland image:flags ch.png13,4978,430AAA-AA46,64450,468
5838Image:rank down.pngGoldman SachsUnited States image:flags us.png13,40613,887AAA-AAA+81,67993,316
5978Image:rank up.pngBank of ChinaChina image:flags cn.png13,2579,615AA+AA131,499149,394
6057Image:rank down.pngJP MorganUnited States image:flags us.png13,24111,732AA-AA-66,614102,424
6152Image:rank down.pngSonyJapan image:flags jp.png13,19412,648AAA-AAA28,99330,684
6247Image:rank down.pngGDF SUEZFrance image:flags fr.png12,90212,878AAA+132,442146,131
6361Image:rank down.pngVolkswagenGermany image:flags de.png12,70511,468A+AA+82,44682,209
64158Image:rank up.pngPanasonicJapan image:flags jp.png12,5255,438AAAA44,79218,357
6558Image:rank down.pngSberbankRussian Federation image:flags ru.png12,01211,729AA+AA+64,32951,107
6680Image:rank up.pngSam's ClubUnited States image:flags us.png11,9529,398AA-A+30,64929,301
6779Image:rank up.pngCarrefourFrance image:flags fr.png11,8949,436AAAA+37,95935,251
6856Image:rank down.pngComcastUnited States image:flags us.png11,87611,979AA+AA+73,69265,750
69109Image:rank up.pngTotalFrance image:flags fr.png11,8287,218A+AA-147,473165,876
7070Image:rank same.pngWalgreensUnited States image:flags us.png11,7089,983AA-AA-33,39428,634
7160Image:rank down.pngCISCOUnited States image:flags us.png11,66711,480AA-AA+90,445110,002
7269Image:rank down.pngT-MobileGermany image:flags de.png11,55310,126AAAA75,975140,069
7372Image:rank down.pngPWCUnited States image:flags us.png11,4459,908AAA+AAA--
7483Image:rank up.pngToshibaJapan image:flags jp.png11,1368,949AA-AA23,19923,256
7563Image:rank down.pngHeinekenNetherlands image:flags nl.png11,1088,576AAA-AAA-25,31422,117
76-Image:rank up.pngOlayUnited States image:flags us.png11,067-AA-35,777-
7775Image:rank down.pngDellUnited States image:flags us.png10,9839,750AAA-AAA-18,95218,280
7848Image:rank down.pngAllianzGermany image:flags de.png10,89812,836AAAA50,93657,333
7967Image:rank down.pngBBVASpain image:flags es.png10,72010,728AAAA-51,23269,133
8081Image:rank up.pngASDAUnited States image:flags us.png10,6899,122AA-AA23,00430,849
8188Image:rank up.pngFedExUnited States image:flags us.png10,6868,588AAAA-27,77826,679
82160Image:rank up.pngUnitedhealthUnited States image:flags us.png10,6065,297AA+AA35,65917,525
83122Image:rank up.png3MUnited States image:flags us.png10,5326,551AA+AA64,47157,572
84103Image:rank up.pngE.ONGermany image:flags de.png10,5137,590A+AA-105,50568,253
8564Image:rank down.pngNTT GroupJapan image:flags jp.png10,33811,248AAAA+60,33379,787
8671Image:rank down.pngAvonUnited States image:flags us.png10,1719,917AA+AA-15,84216,134
8789Image:rank up.pngKPMGNetherlands image:flags nl.png10,1608,507AAA-AAA---
8895Image:rank up.pngUBSSwitzerland image:flags ch.png9,9158,261AAAA-67,48162,240
8994Image:rank up.pngH&MSweden image:flags se.png9,8758,298AAAAA-55,62845,608
90-Image:rank up.pngNTT DocomoJapan image:flags jp.png9,8018,187AA+-73,14464,997
91107Image:rank up.pngDHLGermany image:flags de.png9,7787,304AA-AA-21,62820,213
9274Image:rank down.pngLowe'sUnited States image:flags us.png9,7519,784AA-AA-35,50135,652
9399Image:rank up.pngEDFFrance image:flags fr.png9,6977,922AAAA+128,306139,646
9421Image:rank down.pngNokiaFinland image:flags fi.png9,65819,558AAAAA-26,90848,467
95118Image:rank up.pngBanco do BrasilBrazil image:flags br.png9,5266,662AA+AA+49,56543,135
9684Image:rank down.pngGeneraliItaly image:flags it.png9,48711,588AAAA23,73040,360
97126Image:rank up.pngCanonJapan image:flags jp.png9,3726,421AAA-AA+55,43847,061
98101Image:rank up.pngCVSUnited States image:flags us.png9,2867,881AA-AA-23,37825,744
99-Image:rank up.pngAgricultural Bank of ChinaChina image:flags cn.png9,2836,032A+A+134,232-
100112Image:rank up.pngBoeingUnited States image:flags us.png9,2137,058AAAA54,22642,824


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评论(共2条)

提示:评论内容为网友针对条目"2011年BrandFinance全球品牌价值500强"展开的讨论,与本站观点立场无关。
马小际 (Talk | 贡献) 在 2011年12月18日 14:24 发表

可怜中国,上榜的几乎为银行。中国很行~~~~

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218.106.114.* 在 2012年1月10日 13:34 发表

中国人民多有钱~~

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