2013年Interbrand全球最佳品牌100强排行榜

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2013年Interbrand全球最佳品牌100强排行榜(Interbrand Best Global Brands 2013 rankings)

目录

2013年Interbrand全球最佳品牌100强排行榜概述

  2013年9月30日,全球最大品牌咨询公司Interbrand发布了2013年度全球最有价值品牌年度报告,苹果已超过可口可乐,成为今年全球最具价值的品牌,去年的第一名可口可乐被挤到第三位。

  根据Interbrand公布的排行榜,苹果公司Apple)品牌的价值为983.15亿美元,比去年增加28%。这是该公司网站公布的,居第二位的是谷歌Google)公司,其品牌价值为932.91亿美元,比2012年增加34%。与此同时,可口可乐最近10年来首次跌落最有价值品牌榜首位置,而谷歌公司的排名以前从来没有靠前。

  今年位居最有价值品牌前十位的有6家IT公司。除了上述苹果和谷歌以外,IBM微软Microsoft )、三星Samsung)和因特尔Intel)公司也被分别评估为大约780亿、600亿、400亿和370亿美元。[1]

  在100个上榜的品牌当中,涉及到汽车类的品牌共有14个,而跟去年的成绩一样,丰田依然是汽车类品牌中唯一一个进入前十名的,也成为了汽车类品牌中的领头羊。

  全球最佳品牌排名报告是Interbrand公司发布的,对品牌价值的计算基于财务业绩等多种指标。Interbrand对各公司在作为企业资产的品牌上的持续投资管理进行评定,并综合考虑财务状况、品牌在购买决策过程中的角色以及品牌实力

  在进入前100强的汽车品牌当中,进步最快的要数雪佛兰,去年它并没有上榜,而今年却跃居第89名,比哈雷-戴维森摩托车(Interbrand也将其归属于汽车品牌类)和法拉利汽车的排名还要高。而在汽车类排名前三的丰田、梅赛德斯·奔驰以及宝马,依然维持着去年的排名不变,排名咬得也非常紧,分别为第10、11、12名。[2]

2013年Interbrand全球最佳品牌100强排行榜全榜单

2013 Rank2012 RankBrand NameRegion/CountrySectorBrand Value ($m)Change in Brand Value
12AppleUnited StatesTechnology98,31628%
24GoogleUnited StatesTechnology93,29134%
31Coca-ColaUnited StatesBeverages79,2132%
43IBMUnited StatesBusiness Services78,8084%
55MicrosoftUnited StatesTechnology59,5463%
66GEUnited StatesDiversified46,9477%
77McDonald'sUnited StatesRestaurants41,9925%
89SamsungSouth KoreaTechnology39,61020%
98IntelUnited StatesTechnology37,257-5%
1010ToyotaJapanAutomotive35,34617%
1111Mercedes-BenzGermanyAutomotive31,9046%
1212BMWGermanyAutomotive31,83910%
1314CiscoUnited StatesTechnology29,0537%
1413DisneyUnited StatesMedia28,1473%
1515HPUnited StatesTechnology25,843-1%
1616GilletteUnited StatesFMCG25,1051%
1717Louis VuittonFranceLuxury24,8936%
1818OracleUnited StatesTechnology24,0889%
1920AmazonUnited StatesRetail23,62027%
2021HondaJapanAutomotive18,4907%
2123H&MSwedenApparel18,16810%
2222PepsiUnited StatesBeverages17,8928%
2324American ExpressUnited StatesFinancial Services17,64612%
2426NikeUnited StatesSporting Goods17,08513%
2525SAPGermanyTechnology16,6767%
2628IKEASwedenHome Furnishings13,8188%
2727UPSUnited StatesTransportation13,7635%
2836eBayUnited StatesRetail13,16220%
2934PampersUnited StatesFMCG13,03515%
3029Kellogg'sUnited StatesFMCG12,9878%
3131BudweiserUnited StatesAlcohol12,6146%
3233HSBCUnited KingdomFinancial Services12,1837%
3332J.P. MorganUnited StatesFinancial Services11,4560%
3439VolkswagenGermanyAutomotive11,12020%
3530CanonJapanElectronics10,989-9%
3637ZaraSpainApparel10,82114%
3735NescaféSwitzerlandBeverages10,651-4%
3838GucciItalyLuxury10,1517%
3942L'OréalFranceFMCG9,87412%
4041PhilipsNetherlandsElectronics9,8138%
4143AccentureUnited StatesBusiness Services9,4718%
4245FordUnited StatesAutomotive9,18115%
4353HyundaiSouth KoreaAutomotive9,00420%
4448Goldman SachsUnited StatesFinancial Services8,53612%
4551SiemensGermanyDiversified8,50313%
4640SonyJapanElectronics8,408-8%
4744Thomson ReutersCanadaMedia8,103-4%
4850CitiUnited StatesFinancial Services7,9735%
4952DanoneFranceFMCG7,9686%
5047ColgateUnited StatesFMCG7,8332%
5155AudiGermanyAutomotive7,7678%
5269FacebookUnited StatesTechnology7,73243%
5346HeinzUnited StatesFMCG7,648-1%
5463HermèsFranceLuxury7,61623%
5560adidasGermanySporting Goods7,53512%
5657NestléSwitzerlandFMCG7,5279%
5719NokiaFinlandElectronics7,444-65%
5861CaterpillarUnited StatesDiversified7,12513%
5958AXAFranceFinancial Services7,0965%
6068CartierFranceLuxury6,89726%
6149DellUnited StatesTechnology6,845-10%
6259XeroxUnited StatesBusiness Services6,7791%
6362AllianzGermanyFinancial Services6,7108%
6472PorscheGermanyAutomotive6,47126%
6573NissanJapanAutomotive6,20325%
6664KFCUnited StatesRestaurants6,1923%
6756NintendoJapanElectronics6,086-14%
6865PanasonicJapanElectronics5,8211%
6966SpriteUnited StatesBeverages5,8112%
70NEWDiscoveryUnited StatesMedia5,7560%
7154Morgan StanleyUnited StatesFinancial Services5,724-21%
7284PradaItalyLuxury5,57030%
7375ShellNetherlandsEnergy5,53516%
7474VisaUnited StatesFinancial Services5,46511%
7570Tiffany & Co.United StatesLuxury5,4405%
76773MUnited StatesDiversified5,41316%
7782BurberryUnited KingdomLuxury5,18920%
7867MTVUnited StatesMedia4,980-12%
7978AdobeUnited StatesTechnology4,8998%
8085John DeereUnited StatesDiversified4,86515%
8179Johnson & JohnsonUnited StatesFMCG4,7779%
8283Johnnie WalkerUnited KingdomAlcohol4,74510%
8387KiaSouth KoreaAutomotive4,70815%
8476SantanderSpainFinancial Services4,660-2%
85NEWDuracellUnited StatesFMCG4,6450%
8681Jack Daniel'sUnited StatesAlcohol4,6427%
8771AvonUnited StatesFMCG4,610-11%
8891Ralph LaurenUnited StatesApparel4,58414%
89NEWChevroletUnited StatesAutomotive4,5780%
9080KleenexUnited StatesFMCG4,4282%
9188StarbucksUnited StatesRestaurants4,3998%
9292HeinekenNetherlandsAlcohol4,33110%
9389CoronaMexicoAlcohol4,2765%
9486Pizza HutUnited StatesRestaurants4,2692%
9590SmirnoffUnited KingdomAlcohol4,2625%
9696Harley-DavidsonUnited StatesAutomotive4,23010%
9794MasterCardUnited StatesFinancial Services4,2068%
9899FerrariItalyAutomotive4,0136%
9998Moët & ChandonFranceAlcohol3,9433%
100100GapUnited StatesApparel3,9205%

历年排行榜

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评论(共2条)

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Mr wang (Talk | 贡献) 在 2013年10月25日 09:01 发表

嘿嘿,百度连个名都没有排上!

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49.65.18.* 在 2013年10月26日 13:07 发表

中国连个边都没有沾到

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