2015年BrandFinance全球品牌價值500強

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2015年BrandFinance全球品牌價值500強(BrandFinance Global 500)

榜單簡介

　　2015年3月6日，英國品牌價值咨詢公司Brand Finance公佈的2015年全球最具價值品牌排行榜顯示，蘋果、三星和谷歌分列前三。

　　Brand Finance數據顯示，蘋果的品牌價值為1283億美元，排名首位。南韓三星集團的品牌價值為817億美元，同比增加4%，位列全球第二。谷歌和微軟分別以766億美元和670億美元的品牌價值緊隨其後。美國威瑞森通信(Verizon)則是首次擠入全球品牌排行榜前五，品牌價值為598億美元。根據Brand Finance數據顯示，中國移動位居全球第八名，品牌價值479億美元，

　　排名第六到第十的品牌分別是美國電話電報公司(AT&T)（586億美元），美國電商企業亞馬遜公司（561億美元），通用電氣（General Electric）（480億美元），中國移動（479億美元）和沃爾瑪（467億美元）。

　　位列全球最具價值品牌排行榜前十的品牌中，按品牌歸屬地來看，有八家公司來自美國，南韓和中國各有一家，按照行業來看，科技企業則占據八個席位。此外，南韓現代，LG和SK分列第49名，第98名和第114名。^[1]

[編輯]

2015年BrandFinance全球品牌價值500強全榜單^[2]

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Rank2015	Rank2014	Brand name	Industry Group	Domicile	Brand value($m)2015	%change	Brand value($s)2014	Brand rating 2015	Brand rating 2014
1	1	Apple	Technology	US	128,303	23%	104,680	AAA	AAA
2	2	Samsung	Conglomerate	South Korea	81,716	4%	78,752	AAA	AAA
3	3	Google	Technology	US	76,683	12%	68,620	AAA	AAA+
4	4	Microsoft	Technology	US	67,060	7%	62,783	AAA	AAA
5	5	Verizon	Telecoms	US	59,843	12%	53,466	AAA	AAA
6	7	AT&T	Telecoms	US	58,820	30%	45,410	AA+	AA
7	8	Amazon.com	Technology	US	56,124	24%	45,147	AAA	AAA
8	6	General Electric	Technology	US	48,019	-9%	52,533	AA+	AA+
9	13	China Mobile	Telecoms	China	47,916	50%	31,845	AAA	AA+
10	9	Walmart	Retail	US	46,737	4%	44,779	AA+	AA+
11	12	Coca-Cola	Beverages	US	35,797	6%	33,722	AAA+	AAA+
12	10	IBM	IT Services	US	35,428	-15%	41,513	AA+	AA+
13	11	Toyota	Automobiles	Japan	35,017	0%	34,903	AAA	AAA
14	15	Wells Fargo	Banks	US	34,925	15%	30,242	AAA	AAA
15	17	BMW	Automobiles	Germany	33,079	14%	28,962	AAA	AAA
16	14	T(Deutsche Telekom in Germany)	Telecoms	Germany	31,108	2%	30,607	AA+	AA
17	19	Volkswagen	Automobiles	Germany	31,025	15%	27,062	AAA	AAA
18	18	Shell	Oil&Gas	Netherlands	30,716	7%	28,575	AAA	AA+
19	27	Walt Disney	Media	US	30,698	30%	23,580	AAA+	AAA+
20	30	ICBC	Banks	China	27,459	20%	22,803	AA+	AA+
21	26	Mercedes-Benz	Automobiles	Germany	27,328	13%	24,171	AAA	AAA
22	16	Vodafone	Telecoms	UK	27,287	-8%	29,612	AA+	AAA
23	20	HSBC	Banks	UK	27,280	2%	26,870	AAA	AAA
24	51	China Construction Bank	Banks	China	26,417	39%	18,954	AAA	AA+
25	24	Citi	Banks	US	26,210	7%	24,518	AA+	AA+
26	21	Bank of America	Banks	US	25,713	-4%	26,683	AA+	AA+
27	29	Intel	Technology	US	25,011	9%	22,940	AAA	AA
28	28	Chase	Banks	US	24,819	7%	23,157	AA	AA+
29	25	Home Depot	Retail	US	24,471	1%	24,323	AA+	AA
30	122	Facebook	Technology	US	24,180	146%	9,819	AAA	AA+
31	35	Nike	Apparel	US	24,118	16%	20,821	AAA+	AAA
32	36	Cisco	Telecoms	US	23,217	12%	20,784	AAA	AAA
33	37	Oracle	IT Services	US	22,888	11%	20,635	AA+	AA
34	58	Agricultural Bank Of China	Banks	China	22,714	28%	17,783	AA+	AA+
35	22	Mitsubishi	Conglomerate	Japan	22,679	-13%	26,145	AA	AA
36	31	Honda	Automobiles	Japan	22,424	1%	22,152	AAA	AA+
37	23	McDonald's	Restaurants	US	22,040	-15%	26,047	AAA	AAA
38	33	American Express	Credit Cards	US	21,567	2%	21,116	AAA	AAA
39	47	Pepsi	Beverages	US	21,379	10%	19,442	AAA	AAA
40	40	Nestlé	Food	Switzerland	21,225	5%	20,273	AAA	AAA
41	38	Allianz	Insurance	Germany	20,937	3%	20,425	AA+	AA+
42	39	Siemens	Technology	Germany	20,508	1%	20,358	AA+	AA+
43	61	Bank of China	Banks	China	20,392	22%	16,725	AAA	AA+
44	41	Ford	Automobiles	US	20,315	0%	20,236	AA+	AAA
45	54	CVS Caremark	Retail	US	20,267	11%	18,283	AA+	AA
46	44	Orange	Telecoms	France	19,867	0%	19,851	AA+	AA
47	48	UPS	Logistics	US	19,537	1%	19,431	AA+	AA+
48	50	Axa	Insurance	France	19,529	2%	19,115	AA	AA
49	52	Hyundai	Conglomerate	South Korea	19,357	3%	18,831	AAA	AA+
50	43	Santander	Banks	Spain	18,700	-7%	20,021	AAA	AAA-
51	53	IKEA	Retail	Sweden	18,540	0%	18,471	AA-	AA+
52	62	ExxonMobil	Oil&Gas	US	18,242	9%	16,706	AA+	AA
53	49	Chevron	Oil&Gas	US	18,163	-5%	19,171	AA+	AA+
54	32	Nissan	Automobiles	Japan	18,085	-15%	21,194	AA+	AA+
55	46	HP	Technology	US	18,068	-9%	19,824	AA-	AA-
56	45	Mitsui	Conglomerate	Japan	17,596	-11%	19,838	AA-	AA
57	64	PetroChina	Oil&Gas	China	17,521	6%	16,526	AA	AA
58	69	Comcast	Media	US	17,514	14%	15,329	AA+	AA+
59	63	PWC	Accounting	US	17,330	4%	16,623	AAA+	AAA+
60	70	BT	Telecoms	UK	16,175	6%	15,261	AAA-	AAA-
61	68	Walgreens	Retail	US	16,157	5%	15,350	AA+	AA
62	92	Sinopec	Oil&Gas	China	16,135	31%	12,356	AA	A+
63	57	SoftBank	Telecoms	Japan	16,039	-11%	18,008	AA	AA
64	56	Target	Retail	US	15,381	-15%	18,084	AA	AA
65	70*	Tata	Conglomerate	India	15,378	4%	14,781	AA	AA+
66	72	Total	Oil&Gas	France	15,203	5%	14,514	AA	AA-
67	107	Boeing	Aero&Def	US	15,199	39%	10,943	AAA	AA+
68	42	BNP Paribas	Banks	France	14,939	-26%	20,206	AA	AAA-
69	89	BP	Oil&Gas	UK	14,743	16%	12,682	AA	AA
70	67	NTT	Telecoms	Japan	14,734	-6%	15,697	AA	AA
71	96	H&M	Retail	Sweden	14,715	26%	11,678	AA	AA
72	76	Deloitte	Accounting	US	14,694	7%	13,755	AAA	AAA-
73	60	MUFG	Banks	Japan	14,511	-17%	17,561	AA	AA
74	85	Fox	Media	US	14,503	10%	13,227	AAA-	AAA
75	79	Sam's Club	Retail	US	14,453	6%	13,667	AA	AA+
76	65	GDF Suez	Utilities	France	14,331	-13%	16,399	AA+	AA+
77	87	ALDI	Retail	Germany	14,301	11%	12,917	AA-	AA-
78	73	Barclays Banks	UK	14,179	0%	14,166	AA	AA+
79	83	eBay	Technology	US	14,070	5%	13,379	AA+	AAA-
80	75	China Telecom	Telecoms	China	14,064	1%	13,887	AA+	AA-
81	66	China Unicom	Telecoms	China	13,791	-13%	15,851	AA+	AA+
82	82	FedEx	Logistics	US	13,672	2%	13,467	AA+	AA+
83	78	ING	Fin. Services	Netherlands	13,415	-2%	13,674	AA+	AA+
84	261	Baidu	Technology	China	13,284	161%	5,092	AA+	AA-
85	81*	Marlboro	Tobacco	US	13,112	-3%	13,476	AAA-	AAA-
86	86	Generali Group	Insurance	Italy	13,002	-1%	13,163	AA-	AA
87	91	Lowe's	Retail	US	12,790	1%	12,629	AA	AA
88	71	Airbus	Aero&Def	Netherlands	12,744	-12%	14,559	AAA-	AAA-
89	113	au	Telecoms	Japan	12,677	21%	10,506	AA+	AA
90	New	NTT Docomo	Telecoms	Japan	12,641			AA+
91	55	Hitachi	Conglomerate	Japan	12,612	-31%	18,242	AA-	AA-
92	110	L'Oréal	Cosmetics	France	12,480	16%	10,766	AAA+	AAA+
93	102	Royal Bank Of Canada	Banks	Canada	12,473	13%	11,060	AA	AA+
94	112	Bradesco	Banks	Brazil	12,385	17%	10,600	AAA-	AAA-
95	97	KPMG	Accounting	Netherlands	12,332	6%	11,596	AAA-	AAA-
96	136*	Subway	Restaurants	US	12,246	41%	8,661	AAA-	AAA
97	94	3M	Technology	US	12,212	0%	12,191	AAA-	AA+
98	90	LG	Conglomerate	South Korea	12,112	4%	11,689	AA	AA+
99	137	NBC	Media	US	12,004	43%	8,417	AAA-	AA+
100	74	J.P.Morgan	Banks	US	11,958	-15%	14,039	AA	AA

[編輯]

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