2015年BrandFinance全球品牌价值500强

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2015年BrandFinance全球品牌价值500强(BrandFinance Global 500)

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榜单简介

  2015年3月6日,英国品牌价值咨询公司Brand Finance公布的2015年全球最具价值品牌排行榜显示,苹果三星谷歌分列前三。

  Brand Finance数据显示,苹果的品牌价值为1283亿美元,排名首位。韩国三星集团的品牌价值为817亿美元,同比增加4%,位列全球第二。谷歌和微软分别以766亿美元和670亿美元的品牌价值紧随其后。美国威瑞森通信(Verizon)则是首次挤入全球品牌排行榜前五,品牌价值为598亿美元。根据Brand Finance数据显示,中国移动位居全球第八名,品牌价值479亿美元,

  排名第六到第十的品牌分别是美国电话电报公司(AT&T)(586亿美元),美国电商企业亚马逊公司(561亿美元),通用电气General Electric)(480亿美元),中国移动(479亿美元)和沃尔玛(467亿美元)。

  位列全球最具价值品牌排行榜前十的品牌中,按品牌归属地来看,有八家公司来自美国,韩国和中国各有一家,按照行业来看,科技企业则占据八个席位。此外,韩国现代LGSK分列第49名,第98名和第114名。[1]

2015年BrandFinance全球品牌价值500强全榜单[2]

>>>返回索引首页 1-100101-200201-300301-400401-500<<<

点击数字索引浏览相应的榜单...


Rank2015Rank2014Brand nameIndustry GroupDomicileBrand value($m)2015%changeBrand value($s)2014Brand rating 2015Brand rating 2014
11AppleTechnologyUS128,30323%104,680AAAAAA
22SamsungConglomerateSouth Korea81,7164%78,752AAAAAA
33GoogleTechnologyUS76,68312%68,620AAAAAA+
44MicrosoftTechnologyUS67,0607%62,783AAAAAA
55VerizonTelecomsUS59,84312%53,466AAAAAA
67AT&TTelecomsUS58,82030%45,410AA+AA
78Amazon.comTechnologyUS56,12424%45,147AAAAAA
86General ElectricTechnologyUS48,019-9%52,533AA+AA+
913China MobileTelecomsChina47,91650%31,845AAAAA+
109WalmartRetailUS46,7374%44,779AA+AA+
1112Coca-ColaBeveragesUS35,7976%33,722AAA+AAA+
1210IBMIT ServicesUS35,428-15%41,513AA+AA+
1311ToyotaAutomobilesJapan35,0170%34,903AAAAAA
1415Wells FargoBanksUS34,92515%30,242AAAAAA
1517BMWAutomobilesGermany33,07914%28,962AAAAAA
1614T(Deutsche Telekom in Germany)TelecomsGermany31,1082%30,607AA+AA
1719VolkswagenAutomobilesGermany31,02515%27,062AAAAAA
1818ShellOil&GasNetherlands30,7167%28,575AAAAA+
1927Walt DisneyMediaUS30,69830%23,580AAA+AAA+
2030ICBCBanksChina27,45920%22,803AA+AA+
2126Mercedes-BenzAutomobilesGermany27,32813%24,171AAAAAA
2216VodafoneTelecomsUK27,287-8%29,612AA+AAA
2320HSBCBanksUK27,2802%26,870AAAAAA
2451China Construction BankBanksChina26,41739%18,954AAAAA+
2524CitiBanksUS26,2107%24,518AA+AA+
2621Bank of AmericaBanksUS25,713-4%26,683AA+AA+
2729IntelTechnologyUS25,0119%22,940AAAAA
2828ChaseBanksUS24,8197%23,157AAAA+
2925Home DepotRetailUS24,4711%24,323AA+AA
30122FacebookTechnologyUS24,180146%9,819AAAAA+
3135NikeApparelUS24,11816%20,821AAA+AAA
3236CiscoTelecomsUS23,21712%20,784AAAAAA
3337OracleIT ServicesUS22,88811%20,635AA+AA
3458Agricultural Bank Of ChinaBanksChina22,71428%17,783AA+AA+
3522MitsubishiConglomerateJapan22,679-13%26,145AAAA
3631HondaAutomobilesJapan22,4241%22,152AAAAA+
3723McDonald'sRestaurantsUS22,040-15%26,047AAAAAA
3833American ExpressCredit CardsUS21,5672%21,116AAAAAA
3947PepsiBeveragesUS21,37910%19,442AAAAAA
4040NestléFoodSwitzerland21,2255%20,273AAAAAA
4138AllianzInsuranceGermany20,9373%20,425AA+AA+
4239SiemensTechnologyGermany20,5081%20,358AA+AA+
4361Bank of ChinaBanksChina20,39222%16,725AAAAA+
4441FordAutomobilesUS20,3150%20,236AA+AAA
4554CVS CaremarkRetailUS20,26711%18,283AA+AA
4644OrangeTelecomsFrance19,8670%19,851AA+AA
4748UPSLogisticsUS19,5371%19,431AA+AA+
4850AxaInsuranceFrance19,5292%19,115AAAA
4952HyundaiConglomerateSouth Korea19,3573%18,831AAAAA+
5043SantanderBanksSpain18,700-7%20,021AAAAAA-
5153IKEARetailSweden18,5400%18,471AA-AA+
5262ExxonMobilOil&GasUS18,2429%16,706AA+AA
5349ChevronOil&GasUS18,163-5%19,171AA+AA+
5432NissanAutomobilesJapan18,085-15%21,194AA+AA+
5546HPTechnologyUS18,068-9%19,824AA-AA-
5645MitsuiConglomerateJapan17,596-11%19,838AA-AA
5764PetroChinaOil&GasChina17,5216%16,526AAAA
5869ComcastMediaUS17,51414%15,329AA+AA+
5963PWCAccountingUS17,3304%16,623AAA+AAA+
6070BTTelecomsUK16,1756%15,261AAA-AAA-
6168WalgreensRetailUS16,1575%15,350AA+AA
6292SinopecOil&GasChina16,13531%12,356AAA+
6357SoftBankTelecomsJapan16,039-11%18,008AAAA
6456TargetRetailUS15,381-15%18,084AAAA
6570*TataConglomerateIndia15,3784%14,781AAAA+
6672TotalOil&GasFrance15,2035%14,514AAAA-
67107BoeingAero&DefUS15,19939%10,943AAAAA+
6842BNP ParibasBanksFrance14,939-26%20,206AAAAA-
6989BPOil&GasUK14,74316%12,682AAAA
7067NTTTelecomsJapan14,734-6%15,697AAAA
7196H&MRetailSweden14,71526%11,678AAAA
7276DeloitteAccountingUS14,6947%13,755AAAAAA-
7360MUFGBanksJapan14,511-17%17,561AAAA
7485FoxMediaUS14,50310%13,227AAA-AAA
7579Sam's ClubRetailUS14,4536%13,667AAAA+
7665GDF SuezUtilitiesFrance14,331-13%16,399AA+AA+
7787ALDIRetailGermany14,30111%12,917AA-AA-
7873Barclays BanksUK14,1790%14,166AAAA+
7983eBayTechnologyUS14,0705%13,379AA+AAA-
8075China TelecomTelecomsChina14,0641%13,887AA+AA-
8166China UnicomTelecomsChina13,791-13%15,851AA+AA+
8282FedExLogisticsUS13,6722%13,467AA+AA+
8378INGFin. ServicesNetherlands13,415-2%13,674AA+AA+
84261BaiduTechnologyChina13,284161%5,092AA+AA-
8581*MarlboroTobaccoUS13,112-3%13,476AAA-AAA-
8686Generali GroupInsuranceItaly13,002-1%13,163AA-AA
8791Lowe'sRetailUS12,7901%12,629AAAA
8871AirbusAero&DefNetherlands12,744-12%14,559AAA-AAA-
89113auTelecomsJapan12,67721%10,506AA+AA
90NewNTT DocomoTelecomsJapan12,641AA+
9155HitachiConglomerateJapan12,612-31%18,242AA-AA-
92110L'OréalCosmeticsFrance12,48016%10,766AAA+AAA+
93102Royal Bank Of CanadaBanksCanada12,47313%11,060AAAA+
94112BradescoBanksBrazil12,38517%10,600AAA-AAA-
9597KPMGAccountingNetherlands12,3326%11,596AAA-AAA-
96136*SubwayRestaurantsUS12,24641%8,661AAA-AAA
97943MTechnologyUS12,2120%12,191AAA-AA+
9890LGConglomerateSouth Korea12,1124%11,689AAAA+
99137NBCMediaUS12,00443%8,417AAA-AA+
10074J.P.MorganBanksUS11,958-15%14,039AAAA


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