德里克·阿貝爾
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Derek F. Abell is the founding president of ESMT European School of Management and Technology and Professor Emeritus. His primary teaching and research interests are in strategic marketing, general management, leadership in technology-based industry and the broader responsibilities of the executive "beyond the bottom line".
From 1981–2003 he was Professor of Strategy and Marketing at IMD, Lausanne, and parallel to that, from 1994–2003, Professor of Technology and Management at the two Swiss Federal Institutes of Technology (ETH Zurich and EPF Lausanne). He was Dean of IMEDE (the institutional predecessor of IMD) from 1981–1989, and from 1969–1981 a full-time faculty member at the Harvard Business School.
He originally graduated as an aeronautical engineer from the University of Southampton. He has a Master's degree from the Sloan School of Management at MIT and his Doctorate from Harvard Business School. He has served as a consultant to governments in Eastern and Central Europe, as well as to many multinational corporations around the world. He has also served as a board member of a number of European-based public and private organizations.
He has published five books and numerous articles. His most recent book is Managing with Dual Strategies: Mastering the Present; Preempting the Future , published by Free Press, New York.
雙重戰略管理[1]
企業是在兩個對聞領域進行競爭，這是每個企業都應把握的核心問題。戰略既是為了在今天的環境中達到最佳績效，又是為明天的競爭而開發和部署必備的資源和能力。雖然當前的戰略關註的主要是使現有資源和能力的效率最大化，未來的競爭則側重於部署已有的資源和能力，並儘量發展、擴張和增強這些資源和能力。德雷克·阿貝爾認為，企業需要進行雙重戰略管理，即對企業進行有效管理，使當前績效最優化，同時對企業的變革進行管理，以使企業適應未來的競爭環境。阿貝爾的著作的副標題很好地概括了企業面臨的困境：掌握現在，統治未來。阿貝爾引用了雀巢公司的例子。20世紀90年代初期，雀巢公司將註意力放在了投資回報上，力圖使公司在各國經營的產品和品牌的回報最大化，但與此同時，公司又實行了“雀巢2000”項目，其目的就是對雀巢進行重新定位，以使公司能夠更好地迎接一個更加全球化、動態化和價格競爭劇烈化的市場提出的挑戰。既為現在又為未來的管理，其所涉及到的核心問題就是企業需要雙重計劃體制。以一年為限的短期計劃側重於戰略性適應和績效最大化，而以五年甚至更長時期為限的長期計劃則需要為企業設定遠景目標，並根據這個目標，重新定義企業資產組合，重新定義和定位各項業務，形成新的能力，對組織結構和管理系統進行再設計。
哈佛大學德里克·阿貝爾教授在他的著作《定義商業：戰略規劃的起點》中指出了傳統的產品一市場兩維商業定義法(即安索夫矩陣)的許多不足之處，並提出了三維商業定義模型。該模型分為企業需要專註的顧客群、所需要滿足的顧客需求以及滿足這些需要所用的方法三個方面(如圖1所示)。
- The future of strategy is leadership，Journal of Business Research 59 (3) :310–314，Derek F. Abell (2006)
- Leadership education as a moving target，International Journal of Leadership Education 1 (1) : 1–8，Derek F. Abell (2005)
- Competing today while preparing for tomorrow，Sloan Management Review 40 (3) : 73–81，Derek F. Abell (1999)
- Strategic windows，Journal of Marketing 42 (3) : 21–26，Derek F. Abell (1978)
- 《雙重戰略管理》(Managing with dual strategies: Mastering the present, preempting the future)，紐約：自由出版社，1993年
- Dynamic entrepreneurship in Central and Eastern Europe，Hague: Delwel，Derek F. Abell , Thomas Kǒllermeier (1993)
- 《定義商業：戰略規劃的起點》(Defining the business: The starting point of strategic planning)，Englewood Cliffs: Prentice Hall，Derek F. Abell (1980)
- 《市場戰略規劃;存在的問題及分析方法》(Strategic market planning: Problems and analytical approaches)，Englewood Cliffs: Prentice Hall，Derek F. Abell , John S. Hammond (1979)
- Competitive market strategies: Some generalizations and hypotheses，Cambridge: Marketing Science Institute，Derek F. Abell (1975)
Putting shareholder value in the right perspective
In Organization 21C: Someday all organizations will lead this way , ed. Subir Chowdhury, 135–154. New Jersey: Prentice Hall.Derek F. Abell (2003)
