MicroStrategy
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微策略軟體公司（MicroStrategy）：領先的獨立商業智能提供商
- MicroStrategy官方網站網址：http://www.microstrategy.com/ 英文
目錄 |
MicroStrategy（微戰略公司）創建於1989年，是全球商務智能軟體的佼佼者。MicroStrategy的軟體產品為數千家公司及千百萬用戶提供商務智能化服務，已成為他們商業活動，經營運作，計劃決策中不可缺少的一部分,被廣泛應用於全球零售，電信，科技，銀行，金融，保險，食品，醫葯，汽車，製造等各行各業，深入企業的方方面面。MicroStrategy的客戶遍及財富500強以及許多政府部門和教育機構。
MicroStrategy公司目前擁有1600多員工，分佈在20個不同國家。總部在美國華盛頓附近，位於中國杭州的中國技術中心是除總部以外的唯一的技術研發中心，目前有員工近150人。
至2008年為止,在連續5年的BI行業權威性的OLAP Survey調查中，MicroStrategy實際處理數據量的能力都是業界第一；同時，MicroStrategy客戶忠誠度排名四次蟬聯第一。
公司於2008年再次被《財富》雜誌提名為100名最佳雇主的候選人，續寫美國軟體業殊榮。
多年以來，憑藉強大的技術資源和卓越的經營理念，MicroStrategy及其產品一直處於行業的領導地位：
- 第一個在互聯網及無線網上提供商務智能軟體的公司；
- 擁有領先的數據分析，智能計算及信息發掘能力；
- 可以高效處理高於業內其它軟體100倍的數據量；
- 獨一無二的一體化完整的商務智能平臺；
- MicroStrategy的商務智能技術領先於學術研究，而且擁有大量美國專利發明。
微戰略公司是商務智能、企業報表和聯機分析系統方面的軟體供應商。其軟體可提空報表和分析儲存在相關資料庫、多維度資料庫或文件資料庫中數據。微戰略公司將其核心分析報告軟體視為“相關聯機分析系統”構架，其可使商務人員更容易通過構建的虛擬多維立體結構來理解相關數據並依據其決策。從2003年發佈MicroStrategy 7i以來，微戰略公司同時也可支持多維聯機分析系統處理。
MicroStrategy was founded in 1989 by Michael Saylor, Sanju Bansal, and Thomas Spahr.
MicroStrategy became a public company in 1998 - Nasdaq: MSTR.
MicroStrategy started as a consulting firm focused on multidimensional modeling and simulation. Early customers included DuPont, Rhone Poulenc Rohrer, McDonald's, Ameritech, and Detroit Edison. In 1992, the company released its first BI software product, EISToolkit. MicroStrategy published a white paper in 1994, 'Enterprise Data Delivery Architecture,' which outlined the principles of relational OLAP. In the same year, MicroStrategy developed and released DSSAgent 2.0, a client server software based on the principles of Dynamic SQL generation and Relational OLAP.
In 1995, the company released DSSAgent 3.0, one of the first three-tier ROLAP-based architectures in the industry. MicroStrategy published a white paper in 1996 entitled,'The Case for Relational OLAP,' comparing Relational OLAP to Multidimensional OLAP architectures.
MicroStrategy DSSWeb was released in 1996, marking the industry's first web-based query and reporting environment. In 1999, MicroStrategy DSSBroadcaster was launched, one of the industry's first products to deliver BI alerts via email, cell phone, and pager. MicroStrategy founded two noteworthy dot-coms. Strategy.com in 1999 was among the first service to broadcast custom alerts (such as stock price alerts) to wireless devices, but now it is just a mirror of microstrategy.com. It founded Angel.com in 1999 as a customizable telephone-based portal.
In 2000, Michael Saylor and other executives of the company were fined for their role in an accounting scandal. That same year, MicroStrategy released MicroStrategy 7, which was a complete rewrite of its software product line. In 2002, MicroStrategy 7i was released offering the MOLAP style of analysis.
In 2003, MicroStrategy released Report Services to offer a pixel-perfect report writer similar to Crystal Reports. MicroStrategy 8 was announced in January 2005, which included MicroStrategy Universal, providing support for 64-bit Unix operating systems.
In 2009, the company launched MicroStrategy 9, which supports departmental and enterprise business intelligence applications from a single, integrated platform.
MicroStrategy was among the companies to have its stock value skyrocket during the dot-com boom. It was a prominent advertiser during the Super Bowl XXXIV in 2000. An accounting scandal in 2000 caused the stock to drop 61% on March 20, 2000 alone, losing over 95% of its value in a few weeks. Adjusted for stock splits, the company traded for an all-time high of $333 on March 10, 2000, and an all-time low of $4.20 on July 3, 2002 during the stock market downturn of 2002. MicroStrategy remained focused on its technology and its customers and, by 2007, MicroStrategy's revenues had exceeded $300 million and the company had offices in more than 20 countries worldwide.
MicroStrategy was named to the Forbes 200 Best Small Companies in America List in October 2007 and October 2008.
MicroStrategy was positioned by Gartner, Inc. in the Leaders quadrant in the 2008 and 2009 Magic Quadrant for Business Intelligence Platforms reports.
The company's most recent software suite is MicroStrategy 9, which was announced in January 2009 and made generally available in March 2009. MicroStrategy 9 is the company's most significant release in nearly a decade, with more than 8,000 enhancements and upgrades along with new products through advancements to the platform. Some of the new products and capabilities in MicroStrategy 9 include MultiSource Option, which supports transparent querying of multiple databases and sources; In-memory ROLAP for improved query performance at high scale; self-service reporting and dashboard capabilities; and Distribution Services for high volume managed report distribution on a scheduled basis.
As a result of the consolidation in the BI industry, MicroStrategy remains one of the few independent BI software providers. When IBM announced its plans to acquire Cognos and SAP announced plans to purchase Business Objects, MicroStrategy announced its plans to aggressively recruit employees and customers from its competitors.
MicroStrategy has several thousand customers including Lowes, McDonalds, U.S. Army, Universal Studios Hollywood, KB Toys, and Priceline.com. Many MicroStrategy customers have invested in the development of large scale data warehouses or data marts as part of their business intelligence initiatives.
In the BI Survey 7, an independent survey of the business intelligence market released in 2008, MicroStrategy received the top product loyalty score of all BI vendors surveyed. This is the fourth consecutive year that MicroStrategy has been rated number one in customer loyalty. In 2008 and 2009, MicroStrategy was placed in the Leader quadrant of Gartner's Magic Quadrant for Business Intelligence Platforms report.
MicroStrategy has direct operations in 41 cities in 23 countries across the world.
MicroStrategy 8由MicroStrategy 7架構發展而來。它繼承已成為MicroStrategy技術標誌的企業級強度特性—包括最高的用戶擴展性、最高的數據擴展性，以即插即用組件方式支持5 種商務智能應用，以及不間斷操作和強大的用戶管理功能。有了MicroStrategy 8，MicroStrategy商務智能產品的強大功能可以擴展到更多的業務人員，管理更多方面的業務績效。
MicroStrategy 8在MicroStrategy 7架構基礎上實現了突破性擴展，可以將商務智能擴展到更多的業務人員，管理更多方面的業務績效。MicroStrategy 8包括了八個方面的技術突破，具有四個方面的業務優勢：
1. 改進的MicroStrategy 8 Web介面： MicroStrategy 8使用了新的優化的用戶介面。新的用戶介面包含生動的“一鍵”式操作，通過此介面可以使業務人員在瀏覽和查看數據時更有效率。它使用一個全新設計的簡潔的界面,使用了更多的類似於Windows對話框、浮動提示、取消/重新執行按鈕等規範，使得業務人員不通過預先培訓就能很容易的使用軟體。
2. 完全互動式的報表： MicroStrategy 8通過完全互動式的報表和計分卡，增強了MicroStrategy的報表功能。業務用戶無需IT人員的支持就可以通過簡單的拖拽式操作或點擊工具欄圖標，查看新的數據或者重新排列與組織報表。
3.在日常報表和計分卡中無縫整合分析內容： 使用MicroStrategy 8可將強大的分析功能直接用於企業報表或計分卡。MicroStrategy 8以兩種方式整合分析。第一種方式通過向文檔中的報表提供OLAP功能，使業務人員在分析數據時可停留在一定的上下文環境。第二種方法是允許用戶從報表文檔“鑽取”到一個分析視圖，此視圖可以為詳單級數據。這兩種方式的分析整合對於業務人員都是自動的和完全無縫的。
4. 所見即所得的報表設計： MicroStrategy 8擴展了報表設計功能，在高級用戶和報表設計者之外還支持業務人員。MicroStrategy 8在業界第一次實現了在一個零腳本下載的Web界面下，業務用戶完全以自定義的所見即所得方式設計報表。所見即所得設計代表了一種簡便的設計報表模式，使得普通業務人員可以按照他們想要的方式“調整”報表，而不用費時費力的與報表設計人員反覆討論設計。
5. 直接訪問 SAP BW: MicroStrategy 8架構中增加了一個新的數據訪問引擎。這個新的引擎用於訪問多維資料庫(MDDB或者OLAP Cube)，這個新的動態MDX引擎使用SAP BW的高性能BAPI介面，產生優化的MDX語法。因為MicroStrategy的MDX是在訪問SAP InfoCube、QueryCube和ODS的多維模型時動態產生的，所以用戶可以透明的鑽取到SAP BW取得更多的數據，無需預先編程規劃或設計鑽取路徑。MicroStrategy 8可以合併SAP BW InfoCube和QueryCube數據，包括訪問SAP BW的多個實例。
6. 直接訪問運營數據 (ERP系統): MicroStrategy 8擴展了MicroStrategy的元資料庫架構，完全建立在查詢基礎上的實體和事實可以來自於非模型化資料庫。MicroStrategy 8的SQL引擎可以完全使用自定義SQL語句，包括使用存儲過程與視圖從任意運營系統提取數據展示在MicroStrategy報表中。這些實體與事實完全存放在MicroStrategy元資料庫中，能夠使用MicroStrategy的安全架構和其他可重用的對象，例如提示等。
7. 合併企業的異構數據： MicroStrategy 8擴展了數據建模的靈活性，包括從異構數據存儲中整合數據。通過MicroStrategy對象模型中的統一維度，MicroStrategy 8可以在一張報表文檔中自動合併不同數據源數據，包括數據倉庫、數據集市、SAP BW和其它一些運營型資料庫。
8. 整合數據挖掘到日常報表或分析： MicroStrategy 8使用“Data Mining Services”擴展了其分析引擎，允許在日常MicroStrategy報表和分析中包含趨勢預測功能。MicroStrategy 8的分析引擎包含有四種基本的數據挖掘函數，包括神經網路演算法、聚類演算法、回歸演算法和決策樹演算法，同時也可以從其它的數據挖掘產品比如IBM、SAS和 SPSS等使用PMML標準導入數據挖掘模型。有了這項功能，任何數據挖掘演算法均可以導入到MicroStrategy中，作為標準的度量使用，象其它度量一樣自由地應用於報表、分析和預警。
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