2016年BrandFinance全球品牌價值500強

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BrandFinance全球品牌價值500強(BrandFinance Global 500)

目錄

榜單簡介[1]

  2016年2月1日,品牌價值戰略咨詢公司BrandFinance每年都會評估全球數千個知名品牌,併在年度“BrandFinance全球500強”報告中列出最強大及最具價值的品牌。今年,憑藉“星球大戰”和“原力覺醒”,迪士尼成為了全球最強大的品牌。

  BrandFinance的評選標準包括公眾熟悉程度、忠誠度、推廣活動、營銷投資、員工滿意度,以及企業聲譽等。在今年的報告中,蘋果仍是全球最具價值品牌,其價值同比增長14%,至1459億美元。意料之中地,在發生了尾氣排放造假事件後,大眾的品牌價值下降了120億美元。此外,增長最快的10大品牌中有4家來自中國。

  蘋果連續第二年成為全球最具價值品牌。由於iPhone6和iPhone6s的成功,蘋果的品牌價值同比增長了14%。;谷歌上升一位;而三星則下降一位;亞馬遜上升4位,排名第四。中國移動榜上有名,而且從2015年的第11名上升2名至第9名。

  研究同時表明,如果只投資品牌價值較高的公司,那麼收益將遠遠超過標準普爾500指數的平均水平。

  從2007年至2015年,標準普爾500指數的平均回報率為49%。而根據BrandFinance的數據,如果投資品牌價值與企業價值之比大於30%的公司,那麼回報率將達到94%。而如果投資品牌價值與企業價值之比最高的10家公司,那麼回報率將上升至97%。

2016年BrandFinance全球品牌價值榜單(前100)[2]

Rank2016Rank 2015Brand nameIndustry GroupDomicileBrandvalue($m)2016%changeBrandvalue($m)2015Brandrating2016Brandrating2015
11AppleTechnologyUS145,91814%128,303AAAAAA
23GoogleTechnologyUS94,18423%76,683AAA+AAA
32SamsungConglomerateSOUTH KOREA83,1852%81,716AAAAAA-
48Amazon.comTechnology RetailUS69,64224%56,124AA+AAA-
54MicrosoftTechnologyUS67,2580%67,060AAAAAA
65VerizonTelecomsUS63,1165%59,843AAA-AAA-
76AT&TTelecomsUS59,9042%58,820AA+AA+
87WalmartRetailUS53,657-5%56,705AAAA+
911China MobileTelecomsCHINA49,8104%47,916AAA-AAA-
1015Wells FargoBanksUS44,17026%34,925AAA-AAA-
1114ToyotaAutomobilesJAPAN43,06423%35,017AAA-AAA-
129McDonald'sRestaurantsUS42,937-19%52,909AAAAAA-
1310GETechnologyUS37,216-22%48,019AA+AA+
1422ICBCBanksCHINA36,33432%27,459AA+AA+
1527China Construction BankBanksCHINA35,39434%26,417AAAAAA-
1616BMWAutomobilesGERMANY34,9686%33,079AAAAAA
1712Coca-ColaSoft DrinksUS34,180-5%35,797AAA+AAA+
1832FacebookTechnologyUS34,00241%24,180AAA-AAA-
1917T (Deutsche Telekom in Germany)TelecomsGERMANY33,1947%31,108AA+AA+
2037Agricultural Bank Of ChinaBanksCHINA32,26442%22,714AAAAA+
2124Mercedes-BenzAutomobilesGERMANY32,04917%27,328AAAAAA
2213IBMTechnologyUS31,786-10%35,428AAAA+
2323NTT GroupConglomerateJAPAN31,67816%27,376AAAA
2420Walt DisneyMediaUS31,6743%30,698AAA+AAA+
2519ShellOil Oil & Gas GasNETHERLANDS31,6653%30,716AA+AAA-
2634ChaseBanksUS30,60331%23,392AAA-AA
2721MarlboroTobaccoUS29,9355%28,608AAA-AAA-
2831Home DepotRetailUS28,79818%24,471AAA-AA+
2933NikeApparelUS28,04116%24,138AAA+AAA+
3025VodafoneTelecomsUK27,8202%27,287AA+AA+
3146Bank of ChinaBanksCHINA27,73536%20,392AAAAAA-
3229Bank of AmericaBanksUS26,9285%25,713AAAA+
3328CitiBanksUS26,031-1%26,210AA+AA+
3438MitsubishiConglomerateJAPAN24,4618%22,679AAAA
3526HSBCBanksUK24,174-11%27,280AAA-AAA
3653HyundaiConglomerate SOUTHKOREA23,69122%19,357AA+AAA-
3743NestléFoodSWITZERLAND23,39510%21,225AAAAAA
3850StarbucksRestaurantsUS23,18517%19,762AAA-AA+
3948CVS CaremarkRetailUS22,89113%20,267AA+AA+
4030IntelTechnologyUS22,845-9%25,011AA+AAA-
4136OracleTechnologyUS22,136-3%22,888AAAA+
4235PetroChinaOil Oil & Gas GasCHINA20,318-13%23,317AAAA
4344AllianzInsuranceGERMANY20,264-3%20,937AAAA+
44115CSCECEngineeringCHINA20,21487%10,806AA-AA-
4542SinopecOil Oil & Gas GasCHINA20,156-5%21,278AAAA
4647FordAutomobilesUS19,771-3%20,315AAA-AA+
47104HuaweiTechnologyCHINA19,74370%11,621AAAA
4851UPSLogisticsUS19,5650%19,537AA+AA+
4939HondaAutomobilesJAPAN19,332-14%22,424AAA-AAA-
5059HPTechnologyUS19,3057%18,068AAAA-
5156ExxonMobilOil Oil & Gas GasUS19,2275%18,242AAAA+
5264CiscoTelecoms InfrastructureUS19,16217%16,339AAA-AAA-
5366SoftBankTelecomsJAPAN19,13519%16,039AAAA
5449OrangeTelecomsFRANCE19,096-4%19,867AA+AA+
5545SiemensElectrical EquipmentGERMANY19,002-7%20,508AA+AA+
5641PepsiSoft DrinksUS18,947-11%21,379AAAAAA-
5718VolkswagenAutomobilesGERMANY18,923-39%31,025AA+AAA-
5863PWC Commercial ServicesUS18,5697%17,330AAA+AAA+
5940American Express Credit CardsUS18,483-14%21,567AA+AAA-
6065BTTelecomsUK18,44214%16,175AAA-AAA-
6152AxaInsuranceFRANCE18,280-6%19,529AAAA
62108AlibabaTechnology /RetailCHINA17,96858%11,377AA+AA+
6357ChevronOil Oil & Gas GasUS17,822-2%18,163AA+AA+
6458NissanAutomobilesJAPAN17,785-2%18,085AAA-AA+
65NewXfinityTelecoms /MediaUS17,186AA+
6655IKEARetailSWEDEN17,009-8%18,540AAAA-
6773BPOil Oil & Gas GasUK16,96215%14,743AAAA
6886BaiduTechnologyCHINA16,41824%13,284AAA-AA+
6981BarclaysBanksUK16,23614%14,206AAAA
7061MitsuiConglomerateJAPAN16,183-8%17,596AA-AA-
7175DeloitteCommercial ServicesUS16,16010%14,694AAAAAA
72100NBCMediaUS16,10334%12,004AAA+AAA-
7354SantanderBanksSPAIN15,689-16%18,700AA+AAA-
7496BoschEngineeringGERMANY15,61226%12,384AAA-AA+
7577FoxMediaUS15,5417%14,503AAA-AAA-
7672BNP ParibasBanksFRANCE15,5314%14,939AA+AA
7774H&MApparelSWEDEN15,5105%14,715AA+AA
7867TargetRetailUS15,3310%15,381AAAA
7960Johnson'sConsumer ProductsUS15,115-15%17,742AAA+AAA+
8093L'OréalConglomerateFRANCE14,99020%12,480AAA+AAA+
81123UnitedHealth Group Healthcare ServicesUS14,93446%10,231AAAA
82120Chin LifeInsuranceCHINA14,79643%10,380AAA-AA
8370TotalOil Oil & Gas GasFRANCE14,737-3%15,203AAAA
8480ALDIRetailGERMANY14,5522%14,301AA-AA-
8569WalgreensHealth Care Facilities & US14,315-7%15,345AAAA+
8690auTelecomsJAPAN14,20912%12,677AAAA+
8771Boeing Aerospace & DefenceUS13,956-8%15,199AAAAAA
8892HitachiConglomerateJAPAN13,6979%12,612A+AA-
8968TataConglomerateINDIA13,688-11%15,378A+AA
9082China TelecomTelecomsCHINA13,684-3%14,064AAAA+
91142China Merchants BankBanksCHINA13,23949%8,880AAAAAA-
9284FedExLogisticsUS13,079-4%13,672AAAA+
93101J.P. MorganBanksUS12,9488%11,958AA-AA
9488Lowe'sRetailUS12,717-1%12,790AAAA
95110AccentureTechnology / IT ServicesIRELAND12,68714%11,087AA+AA
96122SumitomoConglomerateJAPAN12,67823%10,269AA-AA
97112EY CommercialServicesUS12,67215%10,994AAAAAA-
9876MUFGBanksJAPAN12,651-13%14,511AAAA
99111TescoRetailUK12,49913%11,052AAAA
100106Ping AnInsuranceCHINA12,4288%11,513AAA-AA+

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