美國comScore公司

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美国comScore公司(comScore)
美國comScore公司(comScore)

  美國comScore公司網站網址:http://www.comscore.com/

目錄

美國comScore公司簡介

  美國comScore公司在納斯達克的交易代碼為“SCOR”

  • ComScore公司是一個全球性互聯網信息服務提供商。
  • 美國知名的互聯網統計公司
  • 美國互聯網流量跟蹤分析公司
  • 美國市場調研公司
  • 數字媒體測評機構

美國comScore公司業務

  • ComScore公司擁有龐大的消費行為資料庫以及豐富的市場調查研究的專業知識,可以為消費者或企業在以下行業進行評測或調查研究:

  comScore公司為客戶進行調查研究,利用公司comScore小組成員,集中討論範圍廣泛的線上和離線的問題,包括客戶滿意度購買意圖,購買具體的品牌,有競爭力的產品/服務,品牌使用行為等。.通過整合信息,comScore公司提供意見或建議,幫助營銷人員制定更有效的銷售和市場營銷戰略。

  ComScore公司目前已經是全球較為知名的互聯網統計公司,該公司的統計結果經常被全球的IT媒體和分析機構所引用。據悉,目前該公司的收入大部分來自銷售統計報告

ComScore

  comScore (NASDAQ: SCOR) is an internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior.

Company history

comScore Networks was founded in August 1999 in Reston, Virginia.The company was co-founded by Gian Fulgoni, who was for many years the CEO of Information Resources (one of the world's largest market research companies) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.

Magid and Gian came up with the idea while working with one of the original investors in the company, Mike Santer, who thought up the concept of creating a very large consumer panel online to track online commerce. The problem was that the traditional methods in which companies were tracking online behavior would not work in tracking commerce, because of the lower incidence of buying online. Normal panels in tracking visitation would be around 20-30K and, with less than 2-3% of the population buying online, the panel size needed to be at least 1-2MM. They decided to build a very large panel using more aggressive recruiting methodology and managing for the error by using advanced statistical methods and controls. Years and tens of millions of dollars went into finding the best ways to measure online buying and other behaviors, plus the level of accuracy required for Fortune 1000 companies to buy.

In 2000, comScore bought certain assets and the customer agreements of PCData of Reston, Virginia. PCData was among the earliest Web measurement firms, but increasing competitive challenges (including a threat of a patent infringement lawsuit by industry pioneer Media Metrix) put PCData's future in doubt. The acquisition of PCData's large customer base helped accelerate the growth of comScore's syndicated measurement service, which was widely considered to be more accurate than the service which PCData technology previously delivered.

By 2001, Media Metrix had built a market share lead but had been unable to create a sustainable financial structure. NetRatings, its closest competitor, was armed with strong capital reserves and announced its intention to acquire and integrate Media Metrix. However, after several months, the FTC announced its intention to block the acquisition and accordingly, NetRatings canceled the transaction. comScore was subsequently able to acquire Media Metrix in a deal announced in June 2002.

Media Metrix originated as PC Meter, a business unit of market research company NPD and began publishing statistics in January 1996. In July 1997, it changed its name to Media Metrix, citing the desire to track a wider variety of interactive traffic. In October 1998, Media Metrix merged with its nearest rival, Relevant Knowledge. The company went public as NASDAQ:MMXI in May 1999, reaching a market cap of $135 million on its first day of trading. In June 2000, the company acquired Jupiter Communications for $414 million in stock and changed its name to Jupiter Media Metrix. In the aftermath of the dot-com bubble collapse and associated downturn in internet marketing spending, Jupiter sold the Media Metrix service to rival comScore for $1.5 million in June 2002.

On March 30, 2007, comScore announced its intent to sell shares in an initial public offering and be traded on the Nasdaq using the symbol "SCOR".

In May 2008, comScore announced its acquisition of M:Metrics, a company measuring mobile content consumption. The transaction involved a cash payment of $44.3 million and the issue of approximately 50,000 options to purchase shares of comScore common stock to certain M:Metrics unvested option holders.

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