伯德·施密特

出自 MBA智库百科(https://wiki.mbalib.com/)

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　　伯德·施密特（Bernd H. Schmitt）美國康奈爾（Cornell）大學博士，哥倫比亞商學院國際品牌管理中心創立者兼主任，哥倫比亞市場營銷管理高級管理培訓項目副主任，上海中歐商學院（CEIBS）市場營銷學系主任。致力於企業和品牌標識、國際營銷和戰略營銷、產品定位和宣傳方面的研究，經常在營銷和管理研討大會上發表重要演講。

　　哥倫比亞商學院教授伯德·施密特（Bernd H. Schmitt）是國際知名的客戶體驗管理專家，他的著作《體驗營銷》、《客戶體驗管理》都是該領域非常有影響力的作品。《體驗營銷》把客戶體驗這個概念引進營銷和品牌管理領域，《客戶體驗管理》則根據他在企業的實踐總結出一個客戶體驗管理框架。20世紀90年代，他開始研究亞洲市場和消費者，給包括三星、索尼、塔塔汽車在內的很多亞洲公司做過客戶體驗管理的咨詢和培訓。2013年12月，施密特教授接受了《哈佛商業評論》中文版的專訪，他和我們分享了客戶體驗管理的興起和發展以及客戶體驗管理框架的操作實踐。

Bernd Schmitt, Ph.D., is Robert D.Calkins Professor of International Business at Columbia Business School in New York, where he also directs the Center on Global Brand Leadership. He is CEO of The EX Group, a consulting firm focusing on innovation and customer experience.

Schmitt has authored or co-authored seven books which have been translated into 20 languages, including Experiential Marketing (1999), Customer Experience Management (2003), and Big Think Strategy (2007).

Schmitt is a frequent keynote speaker at conferences worldwide. His clients include leading companies in the consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries.

Schmitt has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, CNN, NHK and on The Daily Show with Jon Stewart. He has contributed articles to The New York Times, the Asian Wall Street Journal, and the Financial Times.

• 　　Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind, (2007)
• 　　Kundenerlebnis als Wettbewerbsvorteil, (2004), co-authored with Marc Mangold
• 　　Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers, (2003)
• 　　There's No Business That's Not Show Business: Marketing in an Experience Culture, (2003), co-authored with David L. Rogers and Karen Vrotsos
• 　　Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity, (2001), co-authored with Laura Brown
• 　　Experiential Marketing: How to Get Companies to Sense, Feel, Think, Act, and Relate to Your Company and Brands, (1999)
• 　　Marketing Aesthetics: The Strategic Management of Brands, Identity and Image, (1997), co-authored with Alex Simonson