巴西Marcopolo公司

出自 MBA智库百科(https://wiki.mbalib.com/)

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巴西Marcopolo公司網站:http://www.marcopolo.com.br/

　　成立於1949年的MarcoPolo客車公司目前全球共有9家客車工廠，客車產品出口到 60多個國家，1991年，Marcopolo客車開始出口歐洲，其中包括德國、法國、荷蘭等客車工業發達的西歐國家，而供應西歐市場的客車主要由 Marcopolo位於葡萄牙的工廠製造。在2001年，Marco polo客車生產已經突破10000輛，銷售額超過10億R$。而MarcoPolo的2002年度報告顯示，其2002年客車銷量更是創記錄的達到 19509輛，此外，銷售額也達到了歷史新高，達到14億8千萬R$。

　　Marcopolo客車產品貫穿客車各個領域，包括長途客車、城市客車、中型客車和微型客車。其中2002年Marcopolo生產城市客車12046 輛，占據巴西城市客車市場的44.5%,生產長途客車4651輛，占據巴西長途客車市場的71.7%。

　　Marcopolo長途客車主要有Paradiso系列、Mutigo系列、Viaggio系列和Aandare系列。其城市客車主要有 Torino系列、Viale系列和Boxer系列。

• 1949 - Nicola & Cia Ltda is founded in Caxias do Sul, RS, Brazil.
• 1961 - First export operation of the company to Uruguay.
• 1971 - Company's name is changed to Marcopolo S.A. Carrocerias e ônibus.
• 1978 - Stocks are sold at BOVESPA for the first time.
• 1981 - Manufacturing plant is inaugurated in Ana Rech, Caxias do Sul, Brazil, by the President of Brazil, João Figueiredo.
• 1989 -MVC Componentes Plａsticos opens in São Josｅ dos Pinhais, PR, Brazil.
• 1991 - Marcopolo Indｕstria de Carrocerias is established in Coimbra, Portugal. First Marcopolo Professional School is inaugurated.
• 1998 - Marcopolo Latinoamerica is established in Rio Cuarto, Cordoba, Argentina. Minibus Volare is launched. Production of the bus: 100 thousand.
• 1999 - Marcopolo S.A celebrates its 50th Anniversary. Polomex S.A. de CV is established in Àguas Calientes, Mexico. CIFERAL in Duque de Caxias, RJ, Brazil is purchased.
• 2000 - Superpolo is established in Bogotａ, Colombia. Marcopolo South Africa is established in Petersburg, South Africa
• 2001 - Technology transference agreement is signed, transference to Chaugzson, China. CEMEC (Centro Marcopolo de Educação Corporativa) is established. Marcopolo South Africa facilities are moved to Johannesburg. - Polomex S.A. de CV facilities are moved to Monterrey.
• 2002 - Adhesion to Bovespa's Corporative Government Level 2.
• 2003 - CasaPrａtica MVC is launched. Brand name Ciferal is repositioned and Citmax is launched.
• 2004 - New assembly line is inaugurated at the Plant in Ana Rech, Caxias do Sul, RS (Brazil) by the Brazilian President, Luiz Inａcio Lula da Silva. The company has been restructured into 4 Independent Business Units: Bus Business Unit, with brand names Marcopolo and Ciferal; LCV Business with the brand name Volare; Parts & Components Business, with brand names that are already renowned worldwide; and Plastic Products Business with brand name MVC.

　　Today - 57th Anniversary of the company, consolidating an organization that has 7 manufacturing plants in the segment of buses and coaches, 4 manufacturing plants of plastic products, over 10,000 employees and a commercial and after-sales network spread over the 5 continents.