出自 MBA智库百科(http://wiki.mbalib.com/)


官方网站网址:http://www.hersheys.com/ 英文




  1894年,米尔顿·好时先生精心制做了第一块 HERSHEY'S巧克力,由此开始了好时的巧克力生产。好时先生以他的智慧和长远眼光设计了好时镇的一切。在20世纪上半叶,好时镇就是好时公司,镇上的居民几乎全是好时公司的员工。好时公司铺筑了道路,修建了医院,建筑了体育馆、剧场、游乐场、巧克力温泉等几乎镇上的一切公共设施,并带头把好时镇建成美国小城镇绿化建设中的模范。今天,好时镇拥有3家现代化的巧克力工厂,是北美地区最大的巧克力及巧克力类糖果制造商。每天生产的巧克力仅KISSES一个品种就多达3300万颗。

Company history

  It all started with a decision.

  Our company originated with candy-manufacturer Milton Hershey’s decision in 1894 to produce sweet chocolate as a coating for his caramels. Located in Lancaster, Pennsylvania, he called his new enterprise the Hershey Chocolate Company. In 1900, the company began producing milk chocolate in bars, wafers and other shapes. With mass-production, Hershey was able to lower the per-unit cost and make milk chocolate, once a luxury item for the wealthy, affordable to all. One early advertising slogan described this new product as “a palatable confection and a most nourishing food.”

  A company on the move.

  The immediate success of Hershey’s low-cost, high-quality milk chocolate soon caused the company’s owner to consider increasing his production facilities. He decided to build a new chocolate factory amid the gently rolling farmland of south-central Pennsylvania in Derry Township, where he had been born. Close to the ports of New York and Philadelphia which supplied the imported sugar and cocoa beans needed, surrounded by dairy farms that provided the milk required, and with a local labor supply of honest, hard-working people, the location was perfect. By the summer of 1905, the new factory was turning out delicious milk chocolate.

  A KISS for the whole world.

  Looking to expand its product line, the company in 1907 began producing a flat-bottomed, conical milk chocolate candy which Mr. Hershey decided to name HERSHEY’S KISSES Chocolates. At first, they were individually wrapped in little squares of silver foil, but in 1921 machine wrapping was introduced. That technology was also used to add the familiar “plume” at the top to signify to consumers that this was a genuine HERSHEY’S KISS Chocolate. In 1924, the company even had it trademarked.

  New products, hard times.

  Throughout the next two decades, even more products were added to the company’s offerings. These included MR. GOODBAR (1925), HERSHEY’S Syrup (1926), chocolate chips (1928) and the KRACKEL bar (1938). Despite the Great Depression of the 1930s, these products helped the newly incorporated Hershey Chocolate Corporation maintain its profitability and avoid any worker layoffs. Nevertheless, supported by the CIO labor union, a group of workers staged a six-day strike that ended with the strikers being forcibly removed by loyal workers and local farmers.

  HERSHEY’S chocolate goes to war.

  With the outbreak of World War II, the Hershey Chocolate Corp. (which had provided milk chocolate bars to American doughboys in the first war) was already geared up to start producing a survival ration bar for military use. By the end of the war, more than a billion of these Ration D bars had been produced and the company had earned no less than five Army-Navy “E” Production Awards for its exceptional contributions to the war effort. In fact, the company’s machine shop even turned out parts for the Navy’s antiaircraft guns.

  A family friend becomes a family member.

  The post-war period saw the introduction of a host of new products and the acquisition of an old one. Since 1928, H.B. “Harry” Reese’s candy company, also located in Hershey, had been making chocolate-covered peanut butter cups. Given that Hershey Chocolate supplied the coating for REESE’S “penny cups”; (the wrapper said, “Made in Chocolate Town, So They Must Be Good”), it was not surprising that the two companies had a good relationship. As a result, seven years after Reese’s death in 1956, the H.B. Reese Candy Company was sold to Hershey Chocolate Corp.

  Growing up and branching out.

  The following decades would see the company - renamed Hershey Foods Corporation in 1968 - expanding its confectionery product lines, acquiring related companies and even diversifying into other food products. Among the many acquisitions were: San Giorgio Macaroni and Delmonico Foods (1966); manufacturing and marketing rights to English candy company Rowntree MacKintosh’s products (1970); Y&S Candies, makers of Twizzlers licorice (1977); Dietrich Corp.’s confectionery operations (1986); Peter Paul/Cadbury’s U.S. confectionery operations (1988); and Ronzoni Foods (1990).

  The Hershey Company enters a new century.

  Today, The Hershey Company is the leading North American manufacturer of chocolate and non-chocolate confectionery and grocery products. As the new millennium begins, we continue to introduce new products frequently and to take advantage of growth opportunities through acquisitions. HERSHEY’S products are known and enjoyed the world over. In fact, we export to over 90 countries. With approximately 13,700 employees and net sales in excess of $4 billion, The Hershey Company remains committed to the vision and values of the man who started it all so many years ago.

Mission Statement

Bringing sweet moments of Hershey happiness to the world every day.

To our stakeholders, this means:


Delivering quality consumer-driven confectionery experiences for all occasions


Winning with an aligned and empowered organization while having fun

Business Partners

Building collaborative relationships for profitable growth with our customers, suppliers and partners


Creating sustainable value


Honoring our heritage through continued commitment to making a positive difference


Hershey's Values, "One Hershey," tell a powerful story: A global and diverse team, operating with integrity, working together, determined to make a difference.

Open to Possibilities

We are Open to Possibilities by embracing diversity, seeking new approaches and striving for continuous improvement.

Growing Together

We are Growing Together by sharing knowledge and unwrapping human potential in an environment of mutual respect.

Making a Difference

We are Making a Difference by leading with integrity and determination to have a positive impact on everything we do.

One Hershey

We are One Hershey, winning together while accepting individual responsibility for our results.






121.15.68.* 在 2012年1月26日 17:28 发表

my boyfriend bought me a lot of hershey's chocolates, which mean a lot to me- sweet in heart.

60.55.47.* 在 2012年8月15日 16:37 发表