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波蘭航空公司

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出自 MBA智库百科(https://wiki.mbalib.com/)

(重定向自LOT Polish Airlines)
波兰航空公司(LOT Polish Airlines)
波蘭航空公司(LOT Polish Airlines) 隸屬德國漢莎航空集團、星空聯盟成員之一

波蘭航空公司官方網站網址:http://www.lot.com/

目錄

波蘭航空公司簡介

  LOT波蘭航空公司是中歐最大的承運人,目前共有38架飛機。波蘭政府擁有LOT67.97%的股權, 員工擁有6.92%, 剩下的25.1%正等待戰略投資者從已經破產的瑞士航空公司手中接手。作為一家中等規模的航空公司, 它在戰略上所作出的部分決策讓業內不得不對LOT刮目相看, 比如它成立的附屬低成本航空公司CentralWings使用五架B737飛機, 通過和德國之翼航空公司(Germanwings)在市場營銷上共同合作,全力打造新的市場份額。

LOT成功的秘訣

  LOT成功有兩方面原因

  第一:公司能夠吸引越來越多的乘客前往波蘭;

  其次:公司大張旗鼓地推行了削減成本的計劃。

  公司必須讓LOT成為一家精益型和簡化型承運人。首先公司推行了削減運營成本的措施。公司的目標是到2006年削減1.487億美元的成本,這相當於公司總成本的20%。2004年公司一共發起了190項成本削減措施,最終為公司節約了0.425億美元。一旦我們達到所設立的目標,公司成本基礎或多或少就會和歐洲那些最佳的航空公司持平。回顧近些年來,天空開放和高企油價都是極為困難的應對之事。由於可用資金的限制,公司在油價對沖能力上捉襟見肘。

  公司全力以赴關註那些對價格不敏感的旅客。公司的業務模式比低成本模式有著自身的優勢,低成本模式很大程度上依賴休閑觀光旅客市場--這市場對任何票價上漲都持有天生的逆反心態。由於歐盟東擴,東歐國家加入統一市場,商務和公務旅行將會增加,這是公司正在關註的市場。

LOT而言最大的挑戰

  航空業是一個具有吸引力和讓人感興趣的行業,但無論如何需要贏利。

  在波蘭航空75年的歷史中,2004年是最佳的一年,儘管在異常激烈的競爭環境下,公司還是想方設法贏得了5.1百萬美元的利潤,客運量上升8%,達到4百萬人次,載運率達到了76%。總體而言,雖然公司丟掉了部分市場份額,但對財務報表結果感到滿意。

  由於畸高的油價所帶來的全球挑戰,這讓LOT感受到了巨大影響。除此之外,2004年5月標志著LOT進入了一個完完全全不同的世界,本月歐盟正式東擴,這意味著我們和歐盟一下子達成了天空開放協議。以前東歐的航空公司在雙邊協議的保護下享受著壟斷地位,而如今迅速駛入由強大競爭力量所掌控的世界中,從而產生了極大的震動。我們竭盡全力渡過了這個難關。LOT今後的發展歲月將會一帆風順。

LOT英文簡介

  LOT Polish Airlines (Polskie Linie Lotnicze LOT) is the national airline of Poland based in Warsaw. It operates scheduled passenger and cargo services. Domestic services link Warsaw and Kraków with eight cities. Over 50 international routes are operated throughout Europe and to the Middle East and North America. Its main base is Warsaw Frederic Chopin Airport. Lot Polish Airlines has been a member of Star Alliance since 2003.

  The name Polskie Linie Lotnicze means Polish Airlines, while LOT means 'flight' in Polish. LOT was established in 1929 and is one of the oldest airlines in the World.

歷史

  The airline was established on 1 January 1929 by the Polish government as a state owned self governing corporation taking over existing domestic lines Aero and Aerolot, and started operations on January 2 . The first aircraft used were Junkers F.13 and Fokker F.VII. Its first international service began on 2 August 1929 to Vienna[2]. Accepted into IATA in 1930, it opened an international route to Bucharest that year, followed by Berlin, Athens, Beirut, Helsinki, Rome and some others. Douglas DC-2, Lockheed L-10A Electra and L-14H Super Electra joined the fleet in 1935, 1936 and 1938 respectively (at its peak, LOT had 10 L-10, 10 L-14, 3 DC-2 and 1 Ju 52/3mge). It carried 218,000 passengers by the war .

  Services were suspended during the Second World War, and all of LOT's aircraft were either destroyed or detained. From August 1944 until December 1945 the Polish Air Force maintained basic transport in the country. On 10 March 1945 the Polish government recreated the LOT airline. In 1946, seven years after the service was suspended, the airline restarted its operations after receiving 10 Lisunov Li-2, then further 30 Li-2 and 9 Douglas C-47. Both domestic and international services restarted that year, first to Berlin, Paris, Stockholm and Prague.

  Five SNCASE SE.161 Languedocs joined the fleet in July 1947, followed by five Ilyushin Il-12B in April 1949 and 13-20 Ilyushin Il-14s in 1955-1957 . After the stalinist period in Poland, few Western aircraft were acquired: five Convair 240 in October 1957 and 1959 and three Vickers Viscount in November 1962 . Then the composition of the fleet shifted to Soviet aircraft only again.

  The Ilyushin Il-18 was introduced in May 1961, leading to the establishment of routes to Africa and Middle East (9 were used). The Antonov An-24 was delivered from April 1966 (20 used, on domestic routes), followed by the first jet airliners Tupolev Tu-134 in November 1968 (12 used) and the Ilyushin Il-62 long range jet airliner in April 1973. The introduction of Il-62 aircraft enabled transatlantic services to Montreal and New York. Tupolev Tu-154 mid-range airliners were acquired in the 1980s. The current planes' livery, with large inscription LOT in blue in fuselage front and blue tailfin, was introduced in 1977.

波兰航空 波音737-500
放大
波蘭航空 波音737-500

  In the late 1980s, with the fall of the communist system, the fleet shifted back to Western aircraft, beginning with acquisitions of the Boeing 767-200 in April 1989, followed by the ATR 72 in August 1991, Boeing 737-500 in December 1992 and Boeing 737-400 in April 1993. From the mid-1980s to early-1990s LOT flew from Warsaw to Chicago, Newark and Toronto. In December 1992 the airline became a joint stock company, as a transitional step towards partial privatisation, which was effected in late 1999, with the SAirGroup acquiring a 37.6% stake. The Polish government has retained a controlling 51% holding. LOT created low cost arm Centralwings in 2004 .

  On 26 October 2003, it became the fourteenth member of the Star Alliance. LOT Polish Airlines plans to open new connections to Far East in October 2006. This was later accomplished by signing a codesharing agreement with Star Alliance partner Singapore Airlines.[citation needed]

  The airline is owned by the Polish government (67.97%), SAirLines Europe (25.1%) and employees (6.93%). It has 3,398 employees (at March 2007).

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