阿貝爾·朱蘭德

出自 MBA智库百科(https://wiki.mbalib.com/)

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阿貝爾·朱蘭德(Abel_P.Jeuland)

Abel P. Jeuland studies the design and application of analytical marketing tools (statistics, econometrics, management science, economic modeling) to address marketing issues, such as product design and new product diffusion, forecasting, the effects of marketing mix variables (pricing, distribution, advertising, promotions), and the nature of competition (product differentiation and market segmentation). He also studies modeling of brand choice, of promotions, of channels of distribution. His work has appeared in numerous editions of Operations Research, Marketing Science and Management Science, as well as in the Journal of Business. Many U.S. corporations and consulting firms turn to him as a consultant because of his knowledge in these areas. He also employs this knowledge as a ad hoc reviewer for a handful of journals and is a member of the Advisory Board of Marketing Science. He is also guest editor of Marketing Science,

Jeuland's current research projects include "The Interaction of Price and Information in a Model of Diffusion of Innovation," "Heterogeneity of Brand Preferences Reveals Brand Competitive Structure in Differentiated Markets," and "A Bass-like Diffusion Model that Incorporates Heterogeneity of Consumer Purchase Propensity."

Jeuland, a native of France, spent his baccalaureate years in the scientific section. He earned his license in business management from Paris University in 1972 while simultaneously earning an advanced degree in engineering from Ecole Centrale des Arts et Manufactures with a specialization in applied mathematics. After graduation, Jeuland moved to the United States, where he earned a PhD in industrial administration at Purdue University in 1975. He joined the Chicago Booth faculty in 1975.

Outside of the classroom, Jeuland enjoys jogging.

　　多蘭（Robert J.Dolan）和朱蘭德（Abel P.Jeuland）於1981年提出了將成本動態和擴散過程動態考慮在內的最優價格模型。他們分別對靜態需求和動態需求情況下的最優價格問題進行了研究。

　　多蘭—朱蘭德模型反映了在計劃期內最優價格的時間軌跡，對於創新企業在激烈競爭靈活選擇滲透戰略和取脂戰略具有重要的啟示。即：當需求曲線隨時間的推移呈穩定狀態（無擴散）且生產成本隨累計價值的增加而下降時，採取撇脂戰略（即先高價後低價）為最優選擇；在以擴散過程為特征的耐用品需求情況下，採取滲透戰略（即以低價格、低成本進入市場）為最優選擇。