2010年全球银行品牌500强排行榜
出自 MBA智库百科(https://wiki.mbalib.com/)
Top 500 Banking Brands目录 |
“在金融领域如此动荡的时代,强有力的品牌比以往任何时候都更加重要。《银行家》的全球品牌500强排行榜为世界顶级品牌做了排名。” Brian Caplen报道。
金融危机的一个副作用是,它唤醒了银行们对品牌的重视。以前,许多银行认为他们的品牌代表了传统价值如信用和稳定性,并且没必要花精力去提高它。顾客们会很乐意将钱存到银行,因为他们十分明白那里绝对安全,所以晚上可以放心睡大觉。
现在世界突然变了,事实是,即便是长期屹立不倒的品牌银行也经历了困境,使得储户的信心受到动摇。这产生了一种颠覆,即在传统强势品牌需要一些重组的时候,银行业领域足够开放,让用户有理由 去尝试之前从未考虑过的银行,去尝试新的品牌。
但是说到品牌,所有方面必须得到整合,包括产品、服务、技术、员工,以及强势和稳定性,才能发挥最大的作用。
《银行家》的世界品牌500强向我们展示了在上述各方面都非常出色的品牌,比如汇丰和桑坦德,都保持和提升了在排行榜中的排名。汇丰保持了第一名,桑坦德从第四名前进到第三名的过程中,品牌价值翻了一番。
尽管有来自各方面的批评,高盛也极大的提升了自己的排名,从第17名跃升到第7名,这表明顾客心中的品牌形象和某些媒体宣传的有相当大的不同。在业内(投资银行),高盛仍然是值得效仿的品牌。
另一个持久的趋势是新兴市场品牌在逐渐壮大。巴西的Bradesco已经从第12名上升到第9名,Banco do Brasil从36上升到26,印度国家银行跃升了34位排名到第36名。大型中国银行像中国工商银行、中国建设银行和中国银行排名方面都略有落后,但是在品牌价值上都有提升。
桑坦德的霸主地位来源于2005年采取的一项决策,该决策致力于争取一个全球品牌,尽管在特定国家中的转换依赖当地环境。 María Sánchez del Corral是集团全球品牌市场的负责人,他说:“业已证实,唯一品牌的战略在实力和偿付能力方面壮大了我们的声誉,它为我们吸引了更多的客户,提高了客户忠诚度,也使得招募和留住高素质人才更加容易。一个统一的品牌会产生巨大的协同力,在广告和赞助方面也节省了很多开支。”桑坦德选择对第一方程式赛车赞助,因为该体育赛事能传达跨国界的理念,并展现公司鼓舞人心的个性。
1月份santander在英国由Abbey向santander的转型,就是环境如何使品牌腾飞的例子。“改变品牌向来是我们的目标,但是经济危机中我们表现出的坚挺,才给了我们前进所需的信用度。”桑坦德驻英国的品牌执行官,Keith Moor说道。
汇丰从1998年开始就实行单一品牌战略,但至今它的logo仍然十分混乱,简直是“混乱的设计”,汇丰市场总监Tracy Britton这样形容道。
"We decided to organise our offerings around propositions relating to five basic consumer segments," she says. "As a global brand, you evolve, you don't take sharp turns," she adds, explaining how the famous advertising campaign displaying its international knowledge will move on to the next stage.
In a way, the development of the Facebook-using, internet-savvy global consumer is playing to the strengths of banks such as Santander and HSBC and helping to keep them at the top of the ranking. But staying at the front is always a challenge and is the result of considerable branding forethought that permeates each institution.
METHODOLOGY
The methodology employed by Brand Finance in this Top 500 Banking Brands listing uses a discounted cash flow (DCF) technique to discount estimated future royalties at an appropriate discount rate, to arrive at a net present value (NPV) of the trademark and associated intellectual property: the brand value.
The steps in this process are to:
1. Obtain brand-specific financial and revenue data. The revenue was then segmented into the following revenue streams: retail banking, commercial banking, wholesale/investment banking, insurance asset management and credit cards.
2. Model the market to identify market demand and the position of individual banks in the context of all other market competitors.
Three forecast periods were used:
- Estimated financial results for 2009 using Institutional Brokers Estimate System (IBES) consensus forecast.
- A five-year forecast period (2010 to 2014) based on three sources: IBES, historic growth and gross domestic product (GDP) growth.
- Perpetuity growth based on a combination of growth expectations (GDP and IBES).
3. Establish the royalty rate for each bank.
This is done by:
- Calculating brand strength - on a scale of zero to 100 - according to a number of attributes such as asset strength, emotional connection, market share and profitability among others.
- Determining the royalty rate for each of the revenue streams mentioned in step one.
- Calculating future royalty income stream.
4. Calculate the discount rate specific to each bank, taking account of its size, geographical presence, reputation, gearing and brand rating.
5. Discount future royalty stream (explicit forecast and perpetuity periods) to a net present value - ie. the brand value.
Royalty relief approach
Brand Finance uses a 'relief from royalty' methodology that determines the value of the brand in relation to the royalty rate that would be payable for its use, were it owned by a third party. The royalty rate is applied to future revenue to determine an earnings stream that is attributable to the brand. The brand earnings stream is then discounted back to a net present value. The 'relief from royalty' approach is used for two reasons: it is favoured by tax authorities and the courts because it calculates brand values by reference to documented third-party transactions and it can be done based on publicly available financial information.
Brand ratings
These are calculated using Brand Finance's ßrandßeta analysis which benchmarks the strength, risk and potential of a brand, relative to its competitors, on a scale ranging from AAA to D. It is conceptually similar to a credit rating. The data used to calculate the ratings comes from various sources including Bloomberg annual reports and Brand Finance research.
Brand ratings definitions:
AAA -- Extremely strong
AA -- Very strong
A -- Strong
BBB-B -- Average
CCC-C -- Weak
DDD-D -- Failing
Valuation date: All brand values in the report are for the year ending December 31, 2009.
Currency:USD million
Rank
2010Rank
2009Brand Domicile Brand value
2009Market cap 2009* Brand value/
market cap(%)Brand rating
2009Brand value
2008Brand rating
20081 1 HSBC UK 28,472 193,794 15% AAA+ 25,364 AAA+ 2 2 Bank of America US 26,047 111,754 23% AAA+ 21,017 AAA 3 4 Santander Spain 25,576 128,087 20% AAA+ 10,840 AA 4 3 Wells Fargo US 21,916 131,225 17% AA 14,508 AA 5 7 Citi US 14,362 70,105 20% A+ 9,810 A 6 8 BNP Paribas France 14,060 67,144 21% AA 9,360 AA- 7 17 Goldman Sachs US 13,887 93,316 15% AAA+ 6,753 AAA- 8 10 Chase US 13,400 69,901 19% AA 8,747 A+ 9 12 Bradesco Brazil 13,299 56,583 24% AAA- 7,698 AA 10 14 Barclays UK 13,134 56,155 23% AA 7,583 A- 11 6 American Express US 12,737 42,043 30% AA 9,944 AA 12 5 ICBC China 12,083 225,368 5% AA+ 10,031 A+ 13 9 China Construction Bank China 12,076 208,117 6% AA+ 9,024 AA 14 11 JPMorgan US 11,732 102,425 11% AA- 8,072 AA- 15 26 Sberbank Russia 11,729 51,108 23% AA+ 4,531 AA- 16 20 Société Générale France 11,580 44,662 26% AA- 5,852 A- 17 19 BBVA Spain 10,727 69,134 16% AA- 6,008 A+ 18 18 Deutsche Bank Germany 9,862 43,273 23% AA- 6,703 AA- 19 16 Bank of China China 9,615 149,395 6% AA 7,053 AA 20 13 Credit Suisse Switzerland 8,430 50,468 17% AA 7,668 AA+ 21 31 UniCredit Italy 8,342 44,681 19% A+ 3,103 BBB 22 15 UBS Switzerland 8,261 62,240 13% AA- 7,568 AA- 23 25 Morgan Stanley US 7,907 45,931 17% A+ 4,775 A+ 24 24 Standard Chartered UK 7,332 51,466 14% AAA- 4,780 AA+ 25 22 Banco Itaú Brazil 6,911 58,588 12% AAA- 5,593 AA+ 26 36 Banco do Brasil Brazil 6,662 43,135 15% AA+ 2,864 AA- 27 23 MUFG Japan 6,393 56,607 11% A+ 5,445 A+ 28 na Agricultural Bank of China China 6,032 na na A+ na na 29 41 Rabobank Netherlands 5,627 na na AA+ 2,624 A 30 21 Intesa Sanpaolo Italy 5,506 41,369 13% A+ 5,760 A 31 30 TD Canada 5,179 50,040 10% AA+ 3,257 AA- 32 28 RBC Canada 5,170 71,697 7% AA 4,370 AA 33 35 Visa US 5,037 55,159 9% AAA- 2,875 AA+ 34 27 DZ Bank Germany 4,953 na na A 4,475 A 35 38 Crédit Agricole France 4,617 21,076 22% A+ 2,743 A+ 36 70 State Bank of India India 4,551 29,809 15% AA+ 1,448 AA 37 43 Nordea Sweden 4,509 43,057 10% AA 2,528 A 38 39 National Australia Bank Australia 4,073 37,072 11% A+ 2,673 A- 39 33 US Bank US 3,777 45,984 8% AA 2,933 AA- 40 61 Commerzbank Germany 3,521 11,066 32% A+ 1,738 A+ 41 45 Commonwealth Bank of Australia Australia 3,475 59,573 6% AA+ 2,381 A+ 42 29 SMFG Japan 3,462 33,857 10% A 3,428 A 43 60 PNC US 3,383 23,236 15% AA- 1,752 A+ 44 53 Westpac Australia 3,280 54,370 6% AA+ 1,936 A+ 45 47 Bank of Communications China 3,269 64,383 5% AA 2,297 AA- 46 57 Erste Austria 3,229 13,405 24% AA- 1,870 BBB 47 58 'laCaixa' Spain 3,189 na na AA 1,778 A- 48 50 MasterCard US 3,186 28,521 11% AA+ 2,056 AA+ 49 51 Groupe Banque Populaire France 2,998 na na A 2,013 BBB 50 44 Groupe Caisse d’Epargne France 2,996 na na A- 2,446 BBB 51 37 Crédit Mutuel France 2,955 na na A- 2,789 BBB 52 56 ANZ Australia 2,873 44,054 7% AA 1,883 AA- 53 64 KBC Belgium 2,864 15,912 18% BBB 1,658 BB 54 42 Royal Bank of Scotland UK 2,838 20,520 14% A- 2,584 BB 55 71 Danske Bank Denmark 2,835 17,014 17% A+ 1,412 BB 56 54 Bank of Montreal Canada 2,767 26,076 11% A+ 1,930 A+ 57 34 Capital One US 2,758 17,885 15% A 2,913 A+ 58 63 Merrill Lynch US 2,694 18,193 15% A+ 1,682 BBB 59 59 Natixis France 2,615 17,513 15% AA- 1,753 AA- 60 52 State Street US 2,598 21,483 12% AA- 1,953 A 61 40 Lloyds TSB UK 2,595 11,567 22% A 2,646 AA- 62 46 Scotiabank Canada 2,579 42,689 6% A 2,321 A 63 32 Mizuho Japan 2,508 28,205 9% A+ 3,065 A 64 49 The Bank of New York Mellon US 2,477 33,306 7% A+ 2,115 A+ 65 na ING Netherlands 2,454 6,860 36% A- 0 0 66 158 HVB Group Italy 2,434 13,937 17% A 586 BBB 67 84 National Bank of Greece Greece 2,314 22,240 10% AA- 1,244 B 68 55 CIBC Canada 2,255 22,201 10% A+ 1,891 A+ 69 74 China Merchants Bank China 2,212 49,803 4% AA- 1,362 A- 70 110 ICICI Bank India 2,164 19,807 11% AA- 939 A+ 71 66 BB&T US 2,056 17,472 12% AA 1,546 A+ 72 na Cetelem France 2,048 12,123 17% A+ na na 73 93 SEB Sweden 2,039 13,216 15% AA- 1,125 A 74 91 Blackstone US 1,997 15,817 13% A+ 1,155 A+ 75 131 DnB NOR Norway 1,964 16,537 12% A+ 786 BBB 76 114 Shanghai Pudong Development Bank China 1,962 28,431 7% AA- 918 AA- 77 113 Franklin Templeton Investments US 1,908 24,760 8% AA- 922 A 78 101 China CITIC Bank China 1,866 33,904 6% A+ 1,043 A- 79 98 St George Bank Australia 1,864 18,947 10% AA- 1,069 AA- 80 68 Unibanco Brazil 1,859 25,109 7% A+ 1,520 A 81 116 Macquarie Australia 1,854 15,891 12% AA 908 A+ 82 78 Raiffeisen Bank Austria 1,851 9,729 19% A 1,303 BBB 83 76 VTB Russia 1,818 23,222 8% A 1,329 A 84 102 Nomura Japan 1,767 25,132 7% A- 1,014 A+ 85 80 Halifax UK 1,738 8,714 20% BB 1,299 A- 86 62 SunTrust US 1,724 9,539 18% A+ 1,721 AA- 87 90 LCL (Credit Lyonnais) France 1,718 9,835 17% A 1,161 A 88 134 Criteria Caixa Corp Spain 1,692 16,827 10% AA 782 BBB 89 100 Discover US 1,690 8,055 21% A- 1,043 B 90 69 Dexia Belgium 1,679 15,590 11% A+ 1,448 A 91 86 Isbank Turkey 1,662 12,704 13% AA- 1,208 A 92 67 JP Morgan Chase US 1,607 172,325 1% AA 1,538 AA- 93 na Black Rock US 1,580 29,722 5% AA na na 94 81 Bank of China(Hong Kong) Hong Kong 1,550 24,528 6% A+ 1,290 A 95 99 Western Union US 1,542 13,063 12% AA- 1,053 AA- 96 119 CLSA France 1,523 7,962 19% A 891 A- 97 73 DBS Singapore 1,520 21,114 7% AA 1,362 AA 98 94 Hang Seng Bank Hong Kong 1,507 27,382 6% AA- 1,104 A 99 85 CIC France 1,501 6,565 23% A 1,226 A 100 96 Ameriprise Financial US 1,498 9,208 16% A 1,082 A
Currency:USD million
Rank
2010Rank
2009Brand Domicile Brand value
2009Market cap 2009* Brand value/
market cap(%)Brand rating
2009Brand value
2008Brand rating
2008101 79 Caixa Geral de Depósitos Portugal 1,480 na na A+ 1,300 BB 102 121 Calyon France 1,478 7,962 19% A 868 A- 103 120 Swedbank Sweden 1,478 7,815 19% A+ 873 BBB 104 117 Postbank Germany 1,475 7,535 20% A 905 BB 105 82 Standard Bank South Africa 1,416 9,786 14% AA+ 1,282 AA 106 na BNL France 1,413 8,393 17% A+ na na 107 72 First National Bank South Africa 1,409 7,751 18% AA+ 1,369 AA 108 83 NatWest UK 1,391 9,789 14% A- 1,263 A- 109 95 ABSA South Africa 1,390 11,662 12% AA+ 1,102 AA 110 105 Eurobank EFG Greece 1,388 8,930 16% A 997 BBB 111 157 Banamex US 1,356 13,760 10% A+ 593 A 112 87 Regions US 1,334 6,000 22% BBB 1,191 A- 113 104 Banco Popolare Italy 1,330 5,926 22% A 998 A 114 109 Schwab US 1,303 20,535 6% AA- 951 A- 115 115 Akbank Turkey 1,242 17,554 7% AA+ 910 AA 116 124 Yapı Kredi Turkey 1,226 9,767 13% AA 860 A+ 117 172 Industrial Bank China 1,221 27,637 4% A- 471 BB 118 na Morgan Stanley Smith Barney US 1,206 9,762 12% A- na na 119 127 CMBC China 1,204 21,801 6% A+ 829 A- 120 139 Grupo Banco Popular Spain 1,187 12,621 9% AA- 723 A- 121 97 Bank of Scotland UK 1,183 7,176 16% BB 1,075 BBB 122 na Seng Heng Bank China 1,175 30,150 4% A na na 123 137 Garanti Turkey 1,164 17,273 7% AA+ 745 A+ 124 88 Scottish Widows UK 1,151 5,073 23% A 1,189 AA- 125 122 Maybank Malaysia 1,135 14,234 8% A+ 863 AA- 126 145 Alpha Bank Greece 1,132 8,031 14% A 656 BB 127 142 Svenska Handelsbanken Sweden 1,105 17,230 6% A 684 A- 128 103 Caja Madrid Spain 1,102 na na A+ 1,012 BBB 129 149 PKO Bank Polski Poland 1,062 12,361 9% AA- 638 BBB 130 126 Suncorp Metway Australia 1,030 8,179 13% A 840 BBB 131 136 Northern Trust US 999 12,512 8% AA- 756 AA- 132 107 Keycorp US 984 5,183 19% A 982 A+ 133 125 Nedbank South Africa 983 7,918 12% AA- 845 A+ 134 75 Resona Bank Japan 982 13,358 7% A+ 1,338 A 135 48 Shinhan Bank South Korea 980 na na A+ 2,226 A- 136 164 Bank Pekao SA Poland 978 15,005 7% A+ 525 BBB 137 155 SNS REAAL Netherlands 974 2,124 46% A 600 BBB 138 173 Investec South Africa 972 5,505 18% AA- 468 A- 139 129 UBI Banca Italy 958 9,601 10% A- 798 BB 140 112 Fifth Third Bank US 952 7,241 13% A 923 A 141 153 HDFC Bank India 951 15,213 6% AA- 611 A- 142 na Emirates NDB UAE 943 6,734 14% AA- na na 143 na BancWest France 940 5,595 17% A+ na na 144 146 CITIC Securities China 931 26,388 4% AA- 650 A+ 145 106 AIB Ireland 930 2,742 34% BBB 985 BBB 146 138 United Overseas Bank Singapore 929 18,958 5% AA- 724 A+ 147 160 NYSE Euronext US 923 7,207 13% AA 549 A 148 183 Bank of Cyprus Cyprus 922 5,015 18% A+ 426 BBB 149 165 Al Rajhi Bank Saudi Arabia 922 30,899 3% AA 507 AA 150 184 Banco Popolare Emilia Romagna Italy 890 3,644 24% A 419 BB 151 130 Cheltenham & Gloucester UK 880 3,653 24% A+ 792 A+ 152 169 CIMB Malaysia 872 13,471 6% A+ 483 A 153 108 Monte dei Paschi di Siena Italy 852 13,399 6% BBB 956 B 154 140 Banco Comercial Português Portugal 850 6,775 13% A 694 A- 155 197 Raymond James US 838 2,999 28% AA- 374 BB 156 199 National Bank of Abu Dhabi UAE 835 8,228 10% AA 364 A 157 167 Leumi Israel 830 6,106 14% A+ 486 A+ 158 179 Bank Hapoalim Israel 815 5,082 16% A 440 BBB 159 150 CME US 807 20,995 4% AA 624 A+ 160 na Russian Standard Bank Russia 793 na na A+ na na 161 200 NORD/LB Germany 789 na na A 360 A- 162 156 Banesto Spain 780 9,040 9% A+ 599 A 163 159 OCBC Bank Singapore 770 17,468 4% AA- 571 A 164 178 OTP Bank Hungary 762 8,197 9% A 441 BBB 165 135 Kuwait Finance House Kuwait 748 10,172 7% A+ 763 A 166 163 Banco Sabadell Spain 744 8,387 9% AA- 531 A+ 167 148 National Bank of Canada Canada 741 8,556 9% A 643 BBB 168 118 MLC Australia 734 15,299 5% A 904 A- 169 223 BES Portugal 727 8,775 8% A+ 288 B 170 174 M&T Bank US 718 7,931 9% A+ 465 A- 171 132 Invesco US 714 8,858 8% AA- 784 A- 172 168 Piraeus Bank Greece 714 5,947 12% A 485 B 173 226 Halkbank Turkey 714 7,941 9% AA- 278 BBB 174 192 Punjab National Bank India 713 5,611 13% A+ 384 A- 175 na Taunus Corp Germany 709 2,719 26% A+ na na 176 154 Citizens UK 706 4,895 14% A 606 A- 177 204 NBK Kuwait 685 12,910 5% AA 344 A+ 178 218 TD Ameritrade US 674 11,304 6% AA- 301 A- 179 189 Public Bank Malaysia 673 11,115 6% AA- 398 A- 180 na BRD Romania 667 2,978 22% A+ 0 0 181 143 Julius Baer Switzerland 659 8,284 8% AA- 665 A+ 182 217 Bank Moskvy Russia 653 3,722 18% A 306 BBB 183 181 Mediobanca Italy 645 11,370 6% A+ 428 A- 184 na Clariden Leu Switzerland 644 11,684 6% A na na 185 238 Eurohypo Germany 641 1,953 33% A 258 A- 186 213 Banca Popolare di Milano Italy 641 3,282 20% A- 321 B 187 171 Shenzhen Development Bank China 640 10,003 6% A- 476 BBB 188 na IGM Financial Canada 632 9,881 6% AA- na na 189 170 Banorte Mexico 631 6,707 9% A 481 A 190 177 Wüstenrot & Württembergische Germany 629 2,111 30% BBB 458 BB 191 261 Credicorp Peru 624 6,861 9% A+ 226 BBB 192 182 Industrial Bank of Korea South Korea 624 6,856 9% A 428 B 193 161 Bank of Ireland Ireland 605 3,072 20% A- 542 BB 194 254 Ulster Bank UK 604 1,883 32% A+ 239 A- 195 228 Bank of India India 602 4,644 13% A+ 273 BBB 196 260 Bank of Baroda India 601 3,765 16% A 229 A 197 na KB Bank France 597 2,686 22% A na na 198 216 Colonial First State Australia 591 11,605 5% AA- 307 A- 199 176 Sumitomo Trust Japan 590 9,127 6% A+ 459 A- 200 221 VakifBank Turkey 584 6,520 9% AA- 294 BBB
Currency:USD million
Rank
2010Rank
2009Brand Domicile Brand value
2009Market cap 2009* Brand value/
market cap(%)Brand rating
2009Brand value
2008Brand rating
2008201 298 BanColumbia Columbia 578 7,976 7% A+ 175 BB 202 274 Banco de Chile Chile 574 6,686 9% A+ 196 A 203 202 Hua Xia Bank China 572 8,264 7% A 357 BBB 204 123 ORIX Japan 568 7,228 8% A 862 A 205 151 Credit Saison Japan 566 2,125 27% A 623 A- 206 na Firstplus UK 565 2,220 25% A na na 207 141 Daiwa Japan 560 9,071 6% A 686 A+ 208 198 National Bank of New Zealand Australia 553 10,334 5% A+ 374 A 209 na T Rowe Price US 546 13,418 4% A+ na na 210 259 QNB Qatar 545 13,165 4% AA 231 A 211 215 Komercní banka Czech Republic 530 7,826 7% A 310 AA- 212 na Egg US 530 3,235 16% A- na na 213 251 Canara Bank India 525 2,967 18% A 243 BBB 214 na ZKB Switzerland 525 na na A na na 215 242 Israel Discount Bank Israel 520 1,975 26% A 254 BBB 216 89 Dresdner Bank Germany 518 na na A 1,172 A 217 271 First Gulf Bank UAE 517 7,319 7% AA 202 A- 218 249 DeutscheBörse Germany 512 17,265 3% A+ 244 A- 219 111 KEB South Korea 509 7,807 7% A 933 BBB 220 144 Shinsei Bank Japan 508 2,604 20% A+ 661 BBB 221 186 Legg Mason US 491 4,966 10% A+ 412 BBB 222 196 Bank of Beijing China 482 16,432 3% A+ 375 A- 223 230 ATEbank Greece 480 2,464 19% A 268 BB 224 220 Anglo Irish Bank Ireland 477 na na BBB 295 BBB 225 222 Samba Saudi Arabia 475 13,380 4% A 289 A- 226 267 Mandiri Indonesia 473 10,111 5% A 210 B 227 na Österreichische Volksbanken Austria 465 3,770 12% A- 0 0 228 191 Marfin Popular Bank Cyprus 462 3,771 12% A 387 BBB 229 224 Riyad bank Saudi Arabia 461 11,720 4% A+ 286 A 230 270 BRI Indonesia 455 9,572 5% AA- 204 A- 231 na BIIS Italy 453 3,819 12% A na na 232 232 Nossa Caixa Brazil 440 3,653 12% A 265 A- 233 275 Bankinter Spain 439 5,168 9% A+ 195 B 234 188 Comerica US 432 4,403 10% A 403 A 235 460 E*Trade Financial Corp US 431 2,869 15% A+ 91 BB 236 207 Helaba Germany 430 na na A 334 BBB 237 na MDM Bank Russia 429 na na A na na 238 na Unicaja Spain 429 na na A+ na na 239 269 Axix Bank India 428 8,159 5% A+ 205 BBB 240 246 Bangkok Bank Thailand 425 6,595 6% A+ 249 A- 241 133 DekaBank Germany 423 na na A 783 A- 242 252 SCB Thailand 413 8,371 5% A+ 243 A- 243 233 Sallie Mae US 413 4,924 8% A+ 263 A- 244 162 Samsung Card South Korea 412 5,274 8% A 538 BBB 245 244 Kasikorn Thailand 406 5,924 7% A+ 252 A- 246 243 SABB Saudi Arabia 400 10,550 4% A+ 252 A 247 212 Nasdaq OMX US 398 3,791 10% AA+ 324 A 248 264 ADCB UAE 394 2,750 14% A+ 219 A 249 185 Caixa Catalunya Spain 394 na na A- 419 B 250 na Shinhan Financial South Korea 393 19,209 2% AA- 0 0 251 210 Banca Carige Italy 390 5,377 7% A- 327 B 252 211 Zions Bancorporation US 389 1,935 20% A 325 A- 253 305 BPI Portugal 388 3,095 13% A 170 B 254 342 BCA Indonesia 383 12,153 3% AA- 141 A- 255 250 Hudson City Savings Bank US 383 7,020 5% AA 243 A 256 na BBK Spain 381 na na A na na 257 301 ICAP UK 381 4,547 8% A 173 BB 258 337 Arab Bank Jordan 379 10,382 4% A+ 145 A- 259 na Nykredit Denmark 377 na na A na na 260 na Caixanova Spain 373 na na A na na 261 na EurizonVita Italy 373 3,146 12% A na na 262 214 Chiba Bank Japan 372 5,659 7% A+ 314 BBB 263 340 Pohjola Bank Finland 371 3,590 10% AA- 143 BBB 264 237 FFG Japan 369 3,185 12% A 258 BB 265 263 Caixa Galicia Spain 364 na na A 220 BBB 266 241 IberCaja Spain 364 na na A 255 BBB 267 na LLB Liechtenstein 362 2,084 17% AA- na na 268 208 AEON Credit Service Japan 359 1,556 23% A- 330 BBB 269 255 ANB Saudi Arabia 356 8,233 4% A+ 238 A- 270 257 First Horizon US 354 2,692 13% A 234 BB 271 na Lazard Bermuda 348 4,753 7% A+ 0 0 272 278 Schroders UK 348 5,223 7% AA 190 A 273 na SparkasseKölnBonn Germany 347 na na A na na 274 351 Union Bank of India India 340 2,758 12% A+ 137 BB 275 272 ESFG Luxembourg 339 1,776 19% A- 197 BB 276 281 Bank Zachodni WBK Poland 338 4,206 8% A 188 A- 277 284 Banque Saudi Fransi Saudi Arabia 334 8,755 4% A+ 187 A- 278 287 Bank of Ayudhya Thailand 332 3,452 10% A+ 185 BBB 279 195 Mashreq UAE 330 3,968 8% A+ 376 A- 280 325 TEB Turkey 330 1,648 20% AA- 155 A 281 247 Hokuhoku Financial Group Japan 328 2,957 11% A 247 BB 282 na Ecobank Nigeria 326 1,077 30% A na na 283 203 Sovereign Bank Spain 324 2,119 15% AA 357 BBB 284 353 Ahli United Bank Bahrain 323 2,903 11% AA 135 BBB 285 451 United Bank for Africa Nigeria 322 1,745 18% A 93 BBB 286 354 RHB Malaysia 322 3,339 10% A- 135 B 287 280 Kotak India 321 5,632 6% A 188 A- 288 338 Waddell & Reed US 321 2,600 12% AA- 144 A- 289 322 BRE Bank Poland 320 2,866 11% A- 158 B 290 209 BEA Hong Kong 320 6,701 5% A+ 327 A- 291 229 Global Payments US 318 4,018 8% A- 269 BB 292 279 Banca Popolare di Vicenza Italy 317 na na A- 189 B 293 240 Dubai Islamic Bank UAE 315 3,083 10% AA- 256 A- 294 283 Credem Italy 313 2,168 14% A- 187 B 295 311 Krung Thai Bank Thailand 311 3,043 10% A 167 BBB 296 435 Haitong Securities China 311 17,143 2% A+ 98 BBB 297 364 Getin Poland 307 2,101 15% A- 130 BB 298 na Hypo Real Estate Germany 307 1,416 22% A- na na 299 341 Jyske Bank Denmark 306 2,131 14% A+ 142 BBB 300 245 M&I US 304 2,812 11% BBB 250 BB
Currency:USD million
Rank
2010Rank
2009Brand Domicile Brand value
2009Market cap 2009* Brand value/
market cap(%)Brand rating
2009Brand value
2008Brand rating
2008301 376 Stifel Financial Corp US 303 1,598 19% A 125 BB 302 289 Credito Valtellinese Italy 302 1,935 16% A 182 BBB 303 304 Citi Handlowy Poland 300 2,896 10% A- 172 BBB 304 268 Interactive Brokers US 299 6,504 5% A 207 BB 305 418 IDBI Bank Limited India 299 1,876 16% A+ 103 A- 306 399 Provident Financial UK 299 2,075 14% A+ 113 BBB 307 225 Bank of Yokohama Japan 298 6,881 4% AA- 281 BBB 308 357 ING Bank Poland 298 3,050 10% A 133 BB 309 na Cajamurcia Spain 296 na na A na na 310 312 Finansbank Turkey 296 7,372 4% A+ 166 A 311 307 Banco Estado Brazil 284 2,831 10% A 169 BBB 312 193 Huntington Bancshares US 283 2,857 10% BBB 379 BBB 313 294 ASB Bank Australia 281 5,416 5% AA- 177 BBB 314 227 Shizuoka Bank Japan 278 6,972 4% A+ 275 BBB 315 308 Ca Ile de France France 277 2,482 11% A+ 169 A- 316 335 Mizrahi Tefahot Israel 277 1,887 15% A 147 A 317 318 Mercantil Venezuela 274 917 30% A+ 161 A- 318 285 TCF US 271 1,617 17% AA- 186 A- 319 236 Promina Australia 270 2,583 10% A- 260 BBB 320 471 Attijariwafa Bank Morocco 269 6,538 4% A 86 B 321 333 Eaton Vance US 267 3,484 8% A+ 149 BBB 322 266 African Bank South Africa 266 3,117 9% A 214 A 323 253 EFG International Switzerland 261 2,424 11% A 242 A 324 344 AmBank Malaysia 260 4,165 6% A 140 B 325 324 BCI Chile 255 3,036 8% A 157 A 326 na Depfa Bank Germany 255 1,106 23% A- na na 327 332 Janus US 252 2,552 10% AA 149 A- 328 321 DeutscheApotheker-undÄrztebank Germany 249 na na A 158 BB 329 302 NYCB US 247 3,815 6% A 173 A- 330 382 Zagrebacka banka Croatia 245 3,457 7% A+ 121 BB 331 292 Federated US 241 2,827 9% A 180 BB 332 476 Qatar Islamic Bank Qatar 241 4,753 5% A+ 84 A- 333 303 AWD Germany 240 1,802 13% A- 172 BB 334 371 Indian Overseas Bank India 236 1,371 17% A 127 B 335 389 Banque Privée Edmond de Rothschild S.A. Switzerland 235 2,339 10% A- 118 BBB 336 297 BCV Switzerland 234 3,323 7% A+ 176 A- 337 na Nomos-Bank Russia 234 na na A+ na na 338 343 FIBA Israel 231 1,512 15% A- 141 BBB 339 360 Sydbank Denmark 230 1,923 12% A 132 BBB 340 396 Van Lanschot Netherlands 228 2,083 11% A- 114 BB 341 315 BOK Financial US 227 3,063 7% A+ 164 BBB 342 na Bank BPH Poland 226 712 32% A 0 0 343 288 Vontobel Switzerland 225 2,069 11% A+ 184 A+ 344 na Knight US 224 1,643 14% AA- 0 0 345 na Allahabad Bank India 224 1,164 19% A na na 346 440 Guoco Group Hong Kong 223 3,762 6% A 96 BBB 347 na ADIB UAE 222 1,701 13% A na na 348 309 Sarasin Switzerland 221 2,463 9% A 168 A- 349 455 Banco do Nordeste do Brasil Brazil 220 1,909 12% A- 92 BBB 350 383 Bank Danamon Indonesia 220 4,156 5% A- 121 BB 351 na MF Global Bermuda 218 900 24% A- na na 352 365 Joyo Bank Japan 217 3,530 6% A+ 129 BBB 353 407 AMG US 217 2,703 8% AA- 108 BBB 354 409 TT Hellenic Postbank Greece 217 2,080 10% A 107 A- 355 454 Indian Bank India 215 1,460 15% A 92 BB 356 316 People’s United Bank US 215 5,682 4% AA- 163 A 357 299 Associated Bank US 215 1,553 14% A+ 174 BBB 358 352 Jefferies US 215 4,623 5% A+ 135 A- 359 428 Tullett Prebon UK 215 1,368 16% A- 100 B 360 339 Marfin Egnatia Bank Greece 214 1,221 18% A 144 BB 361 319 Frost Bank US 212 2,866 7% AA- 160 A 362 345 Synovus US 212 1,187 18% A+ 140 A 363 497 Vozrozhdenie Bank Russia 212 831 25% A- 77 BB 364 314 Commerce Bank US 206 3,092 7% A 164 A 365 481 The Hachijuni Bank Japan 206 3,132 7% A 83 BBB 366 256 Close Brothers UK 206 1,681 12% A+ 236 A- 367 398 Bank Millennium Poland 205 1,493 14% A- 113 BB 368 487 Kazkommertsbank Kazakhstan 205 3,005 7% A+ 81 BB 369 348 BankMuscat Oman 202 2,566 8% A+ 138 BBB 370 265 Mizuho Japan 202 4,872 4% A+ 218 BBB 371 406 Banesco Banco Universal Venezuela 201 591 34% A- 109 BBB 372 na PBZ Croatia 200 2,460 8% A 0 0 373 na Central Finance Japan 199 na na A 0 0 374 219 Emporiki Bank Greece 198 2,139 9% BBB 296 BBB 375 368 Bank of Kyoto Japan 198 3,293 6% A+ 128 BBB 376 457 BGC Partners US 195 1,144 17% A 91 B 377 na RMB South Africa 194 2,668 7% A- na na 378 446 Bank of the Philippine Islands Philippines 193 3,305 6% AA- 94 BB 379 205 Acom Japan 192 2,062 9% A- 337 A- 380 421 DenizBank Turkey 192 3,639 5% A 102 A 381 na Coutts UK 192 565 34% AA- na na 382 320 Gunma Bank Japan 192 2,502 8% A 159 BB 383 390 Hong Leong Bank Malaysia 191 3,614 5% A+ 117 BBB 384 400 Halyk Savings Bank Kazakhstan Kazakhstan 191 2,290 8% A+ 113 B 385 na Findomestic Banca Italy 190 na na A+ na na 386 239 Banco Popular Puerto Rico 190 1,516 13% A- 257 AA- 387 na Hong Leong Group Malaysia 190 1,967 10% A na na 388 na Burgan Bank Kuwait 186 1,440 13% A+ na na 389 493 Banif SGPS Portugal 185 949 20% A- 78 B 390 300 Basler Kantonalbank Switzerland 183 3,618 5% A 174 AA 391 328 First Citizens Bank US 182 1,576 12% A+ 153 A 392 485 Commercial Bank International Egypt 182 2,997 6% AA 81 B 393 na Corporation Bank India 180 1,340 13% A na na 394 na CIMB Niaga Indonesia 179 1,757 10% A na na 395 403 Commercialbank Qatar 177 4,430 4% A 110 A- 396 na Friesland Bank Netherlands 177 na na A- na na 397 480 Banco De Oro Unibank Philippines 176 1,737 10% A+ 83 BB 398 na BM&Fbovespa Brazil 176 13,685 1% A+ na na 399 413 Compagnie Financière Tradition Switzerland 174 816 21% BB 104 BB 400 na NAB Switzerland 173 1,553 11% A na na
Currency:USD million
Rank
2010Rank
2009Brand Domicile Brand value
2009Market cap 2009* Brand value/
market cap(%)Brand rating
2009Brand value
2008Brand rating
2008401 458 Kredyt Bank Poland 173 1,211 14% A- 91 BBB 402 290 Banco Pastor Spain 172 1,947 9% A- 182 B 403 na First Niagra US 171 2,402 7% A na na 404 363 GFI US 170 745 23% BBB 130 BBB 405 468 Ural-Siberian Bank Russia 169 1,537 11% BB 86 CCC 406 na Doha Bank Qatar 169 2,424 7% A 0 0 407 na BMCE Bank Morocco 168 5,061 3% A na na 408 na Rural Electrification Corp India 165 3,565 5% A na na 409 393 Bank Of Ningbo China 164 4,799 3% A+ 115 A- 410 443 Webster Bank US 161 844 19% A 96 BB 411 na VúB Banka Slovakia 161 1,153 14% A 0 0 412 na BBVA Banko Continental Peru 161 5,053 3% A- na na 413 258 HSH Nordbank Germany 160 na na A 232 BBB 414 na Blom Bank Lebanon 160 1,763 9% AA- na na 415 401 Sapporo Hokuyo Holdings Japan 160 1,314 12% A 112 BBB 416 410 St Galler Kantonalbank Reg. Switzerland 160 2,583 6% A 106 A 417 377 City National Bank US 159 2,046 8% A+ 123 A- 418 427 ABC Bahrain 159 1,380 12% A+ 101 A- 419 na Redecard Brazil 159 10,194 2% A+ na na 420 na Aberdeen UK 159 2,227 7% A na na 421 429 Banco Di Sardegna Rsp Italy 158 788 20% A- 100 BB 422 na Bank Audi Lebanon 158 2,568 6% A na na 423 445 The Hiroshima Bank Japan 157 2,364 7% A- 95 B 424 na Bank Asya Turkey 157 1,938 8% A+ na na 425 152 LBBW Germany 155 na na A 616 A- 426 378 Commercial Bank of Kuwait Kuwait 154 4,409 4% A 123 A 427 358 AmeriCredit US 154 2,350 7% A+ 133 BB 428 317 First Bank of Nigeria Nigeria 153 2,739 6% A 162 BBB 429 441 Taiwan,China Cooperative Bank Taiwan,China 153 3,455 4% A+ 96 B 430 374 Nishi-Nippon City Bank Japan 151 1,901 8% A 125 BB 431 367 YMFG Japan 151 2,523 6% A+ 129 BB 432 na Aareal Bank Germany 150 952 16% A na na 433 na Nanjing City Commercial Bank China 149 4,809 3% A+ na na 434 380 Banca Popolare di Sondrio Italy 148 3,010 5% A- 121 BBB 435 350 WestLB Germany 147 na na A 137 A 436 291 Clydesdale Bank Australia 147 2,354 6% A 182 A- 437 na Saudi Hollandi Bank Saudi Arabia 147 2,999 5% A 0 0 438 439 Credito Bergamasco Italy 146 2,353 6% A 96 BBB 439 385 BancorpSouth US 146 2,001 7% A+ 119 A- 440 201 Chuo Mitsui Japan 145 6,631 2% A+ 360 A- 441 430 CI Financial Corp Canada 144 5,445 3% A 100 BB 442 na UnionBanCal Corp Japan 144 1,149 13% AA- na na 443 349 Union National Bank UAE 144 2,196 7% A+ 138 A 444 na Mitsubishi UFJ Lease & Finance Japan 143 2,752 5% A- na na 445 296 Yorkshire Bank Australia 141 2,354 6% A- 176 A- 446 462 The Iyo Bank Japan 141 3,041 5% BBB 90 BB 447 467 Oriental Bank Of Commerce India 139 1,305 11% A- 86 BB 448 459 Bank Zenit Russia 139 na na A 91 BBB 449 na Ashmore UK 139 3,329 4% A+ na na 450 466 ITG US 139 1,062 13% AA- 87 A- 451 na Hellenic Bank Cyprus 138 647 21% A na na 452 417 MLP Germany 138 1,206 11% A- 103 BBB 453 486 Syndicate Bank India 138 1,006 14% A 81 B 454 388 Banco de Valencia Spain 138 4,211 3% A- 118 A- 455 na SpareBank 1 SR-Bank Norway 136 793 17% A 0 0 456 437 Nelnet US 136 727 19% AA- 97 BBB 457 384 Bank of Hawaii US 135 2,152 6% A+ 120 A+ 458 419 Commercial Bank of Dubai UAE 135 1,898 7% A+ 103 A 459 na Tatra Banka Slovakia 135 895 15% A- na na 460 na EON Bank Malaysia 134 1,166 11% A- 0 0 461 na Andhra Bank India 134 1,161 12% A na na 462 329 Suruga Bank Japan 132 2,312 6% A+ 152 BBB 463 483 Henderson Group UK 132 1,833 7% A 82 BBB 464 na CR Veneto Italy 132 1,112 12% A na na 465 na Rakbank UAE 132 1,179 11% A+ na na 466 432 The Shiga Bank Japan 131 1,626 8% A+ 99 BB 467 490 ABG Bahrain 130 1,042 13% A+ 81 A- 468 392 Laurentian Bank Canada 130 876 15% A- 115 A- 469 474 OMC Card Japan 130 961 13% BB 85 B 470 na Banca Transilvania Romania 129 657 20% A na na 471 na Central Bank if India India 127 1,115 11% A- na na 472 488 SAIB Saudi Arabia 127 2,448 5% BBB 81 A 473 444 Metrobank Philippines 127 1,571 8% A 95 A- 474 395 Astoria Financial Corp US 126 1,002 13% A+ 114 BBB 475 na BTA Bank Kazakhstan 125 547 23% BBB na na 476 190 Och-Ziff US 124 4,312 3% A 392 BBB 477 405 The 77 Bank Japan 123 2,176 6% A+ 109 BB 478 469 Valley National Bancorp US 123 1,953 6% A+ 86 A- 479 411 Chang Hwa Commercial Bank Taiwan,China 123 2,888 4% A+ 105 BBB 480 375 Orient Corp Japan 123 498 25% A 125 BBB 481 na BKME Kuwait 122 1,691 7% A 0 0 482 na SFCG Japan 121 na na A na na 483 na Hitachi Capital Japan 121 1,514 8% A na na 484 na Dollar Financial Corp US 121 474 25% A- na na 485 na Umpqua Bank US 120 836 14% AA na na 486 306 Bendigo and Adelaide Bank Australia 120 3,120 4% A+ 170 A- 487 194 Promise Japan 120 862 14% A- 376 BB 488 na Banco Galicia Argentina 119 501 24% AA- na na 489 416 Wing Hang Bank Hong Kong,China 118 2,958 4% A 103 BBB 490 na BicBanco Brazil 118 1,700 7% A na na 491 na Viel & Cie France 117 363 32% A- na na 492 499 Banco de Andalucia Spain 117 na na A- 77 BBB 493 475 Trustmark National Bank US 116 1,081 11% A+ 84 A- 494 456 The Daishi Bank Japan 116 1,314 9% A+ 92 BB 495 425 DundeeWealth Canada 116 1,715 7% A- 101 A- 496 464 CA Aquitaine France 116 2,433 5% A 88 A- 497 424 The Chugoku Bank Japan 115 3,042 4% A 101 BBB 498 495 Oberbank Austria 115 1,695 7% A 78 A- 499 na Banca Italese Italy 115 499 23% A- 0 0 500 na ABK Kuwait 114 2,059 6% A 0 0
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