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2010年全球银行品牌500强排行榜

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Top 500 Banking Brands
Top 500 Banking Brands

目录

2010年全球银行品牌500强概述

“在金融领域如此动荡的时代,强有力的品牌比以往任何时候都更加重要。《银行家》的全球品牌500强排行榜为世界顶级品牌做了排名。” Brian Caplen报道。

金融危机的一个副作用是,它唤醒了银行们对品牌的重视。以前,许多银行认为他们的品牌代表了传统价值如信用和稳定性,并且没必要花精力去提高它。顾客们会很乐意将钱存到银行,因为他们十分明白那里绝对安全,所以晚上可以放心睡大觉。

现在世界突然变了,事实是,即便是长期屹立不倒的品牌银行也经历了困境,使得储户的信心受到动摇。这产生了一种颠覆,即在传统强势品牌需要一些重组的时候,银行业领域足够开放,让用户有理由 去尝试之前从未考虑过的银行,去尝试新的品牌。

但是说到品牌,所有方面必须得到整合,包括产品、服务、技术、员工,以及强势和稳定性,才能发挥最大的作用。

《银行家》的世界品牌500强向我们展示了在上述各方面都非常出色的品牌,比如汇丰和桑坦德,都保持和提升了在排行榜中的排名。汇丰保持了第一名,桑坦德从第四名前进到第三名的过程中,品牌价值翻了一番。

尽管有来自各方面的批评,高盛也极大的提升了自己的排名,从第17名跃升到第7名,这表明顾客心中的品牌形象和某些媒体宣传的有相当大的不同。在业内(投资银行),高盛仍然是值得效仿的品牌。

另一个持久的趋势是新兴市场品牌在逐渐壮大。巴西的Bradesco已经从第12名上升到第9名,Banco do Brasil从36上升到26,印度国家银行跃升了34位排名到第36名。大型中国银行像中国工商银行、中国建设银行和中国银行排名方面都略有落后,但是在品牌价值上都有提升。

桑坦德的霸主地位来源于2005年采取的一项决策,该决策致力于争取一个全球品牌,尽管在特定国家中的转换依赖当地环境。 María Sánchez del Corral是集团全球品牌市场的负责人,他说:“业已证实,唯一品牌的战略在实力和偿付能力方面壮大了我们的声誉,它为我们吸引了更多的客户,提高了客户忠诚度,也使得招募和留住高素质人才更加容易。一个统一的品牌会产生巨大的协同力,在广告和赞助方面也节省了很多开支。”桑坦德选择对第一方程式赛车赞助,因为该体育赛事能传达跨国界的理念,并展现公司鼓舞人心的个性。

1月份santander在英国由Abbey向santander的转型,就是环境如何使品牌腾飞的例子。“改变品牌向来是我们的目标,但是经济危机中我们表现出的坚挺,才给了我们前进所需的信用度。”桑坦德驻英国的品牌执行官,Keith Moor说道。

汇丰从1998年开始就实行单一品牌战略,但至今它的logo仍然十分混乱,简直是“混乱的设计”,汇丰市场总监Tracy Britton这样形容道。

"We decided to organise our offerings around propositions relating to five basic consumer segments," she says. "As a global brand, you evolve, you don't take sharp turns," she adds, explaining how the famous advertising campaign displaying its international knowledge will move on to the next stage.

In a way, the development of the Facebook-using, internet-savvy global consumer is playing to the strengths of banks such as Santander and HSBC and helping to keep them at the top of the ranking. But staying at the front is always a challenge and is the result of considerable branding forethought that permeates each institution.

METHODOLOGY

The methodology employed by Brand Finance in this Top 500 Banking Brands listing uses a discounted cash flow (DCF) technique to discount estimated future royalties at an appropriate discount rate, to arrive at a net present value (NPV) of the trademark and associated intellectual property: the brand value.

The steps in this process are to:

1. Obtain brand-specific financial and revenue data. The revenue was then segmented into the following revenue streams: retail banking, commercial banking, wholesale/investment banking, insurance asset management and credit cards.

2. Model the market to identify market demand and the position of individual banks in the context of all other market competitors.

Three forecast periods were used:

- Estimated financial results for 2009 using Institutional Brokers Estimate System (IBES) consensus forecast.

- A five-year forecast period (2010 to 2014) based on three sources: IBES, historic growth and gross domestic product (GDP) growth.

- Perpetuity growth based on a combination of growth expectations (GDP and IBES).

3. Establish the royalty rate for each bank.

This is done by:

- Calculating brand strength - on a scale of zero to 100 - according to a number of attributes such as asset strength, emotional connection, market share and profitability among others.

- Determining the royalty rate for each of the revenue streams mentioned in step one.

- Calculating future royalty income stream.

4. Calculate the discount rate specific to each bank, taking account of its size, geographical presence, reputation, gearing and brand rating.

5. Discount future royalty stream (explicit forecast and perpetuity periods) to a net present value - ie. the brand value.

Royalty relief approach

Brand Finance uses a 'relief from royalty' methodology that determines the value of the brand in relation to the royalty rate that would be payable for its use, were it owned by a third party. The royalty rate is applied to future revenue to determine an earnings stream that is attributable to the brand. The brand earnings stream is then discounted back to a net present value. The 'relief from royalty' approach is used for two reasons: it is favoured by tax authorities and the courts because it calculates brand values by reference to documented third-party transactions and it can be done based on publicly available financial information.

Brand ratings

These are calculated using Brand Finance's ßrandßeta analysis which benchmarks the strength, risk and potential of a brand, relative to its competitors, on a scale ranging from AAA to D. It is conceptually similar to a credit rating. The data used to calculate the ratings comes from various sources including Bloomberg annual reports and Brand Finance research.

Brand ratings definitions:

AAA -- Extremely strong

AA -- Very strong

A -- Strong

BBB-B -- Average

CCC-C -- Weak

DDD-D -- Failing

Valuation date: All brand values in the report are for the year ending December 31, 2009.

2010年全球银行品牌500强排行榜

1-100

  Currency:USD million

Rank
2010
Rank
2009
BrandDomicileBrand value
2009
Market cap 2009*Brand value/
market cap(%)
Brand rating
2009
Brand value
2008
Brand rating
2008
11HSBCUK28,472193,79415%AAA+25,364AAA+
22Bank of AmericaUS26,047111,75423%AAA+21,017AAA
34SantanderSpain25,576128,08720%AAA+10,840AA
43Wells FargoUS21,916131,22517%AA14,508AA
57CitiUS14,36270,10520%A+9,810A
68BNP ParibasFrance14,06067,14421%AA9,360AA-
717Goldman SachsUS13,88793,31615%AAA+6,753AAA-
810ChaseUS13,40069,90119%AA8,747A+
912BradescoBrazil13,29956,58324%AAA-7,698AA
1014BarclaysUK13,13456,15523%AA7,583A-
116American ExpressUS12,73742,04330%AA9,944AA
125ICBCChina12,083225,3685%AA+10,031A+
139China Construction BankChina12,076208,1176%AA+9,024AA
1411JPMorganUS11,732102,42511%AA-8,072AA-
1526SberbankRussia11,72951,10823%AA+4,531AA-
1620Société GénéraleFrance11,58044,66226%AA-5,852A-
1719BBVASpain10,72769,13416%AA-6,008A+
1818Deutsche BankGermany9,86243,27323%AA-6,703AA-
1916Bank of ChinaChina9,615149,3956%AA7,053AA
2013Credit SuisseSwitzerland8,43050,46817%AA7,668AA+
2131UniCreditItaly8,34244,68119%A+3,103BBB
2215UBSSwitzerland8,26162,24013%AA-7,568AA-
2325Morgan StanleyUS7,90745,93117%A+4,775A+
2424Standard CharteredUK7,33251,46614%AAA-4,780AA+
2522Banco ItaúBrazil6,91158,58812%AAA-5,593AA+
2636Banco do BrasilBrazil6,66243,13515%AA+2,864AA-
2723MUFGJapan6,39356,60711%A+5,445A+
28naAgricultural Bank of ChinaChina6,032nanaA+nana
2941RabobankNetherlands5,627nanaAA+2,624A
3021Intesa SanpaoloItaly5,50641,36913%A+5,760A
3130TDCanada5,17950,04010%AA+3,257AA-
3228RBCCanada5,17071,6977%AA4,370AA
3335VisaUS5,03755,1599%AAA-2,875AA+
3427DZ BankGermany4,953nanaA4,475A
3538Crédit AgricoleFrance4,61721,07622%A+2,743A+
3670State Bank of IndiaIndia4,55129,80915%AA+1,448AA
3743NordeaSweden4,50943,05710%AA2,528A
3839National Australia BankAustralia4,07337,07211%A+2,673A-
3933US BankUS3,77745,9848%AA2,933AA-
4061CommerzbankGermany3,52111,06632%A+1,738A+
4145Commonwealth Bank of AustraliaAustralia3,47559,5736%AA+2,381A+
4229SMFGJapan3,46233,85710%A3,428A
4360PNCUS3,38323,23615%AA-1,752A+
4453WestpacAustralia3,28054,3706%AA+1,936A+
4547Bank of CommunicationsChina3,26964,3835%AA2,297AA-
4657ErsteAustria3,22913,40524%AA-1,870BBB
4758'laCaixa'Spain3,189nanaAA1,778A-
4850MasterCardUS3,18628,52111%AA+2,056AA+
4951Groupe Banque PopulaireFrance2,998nanaA2,013BBB
5044Groupe Caisse d’EpargneFrance2,996nanaA-2,446BBB
5137Crédit MutuelFrance2,955nanaA-2,789BBB
5256ANZAustralia2,87344,0547%AA1,883AA-
5364KBCBelgium2,86415,91218%BBB1,658BB
5442Royal Bank of ScotlandUK2,83820,52014%A-2,584BB
5571Danske BankDenmark2,83517,01417%A+1,412BB
5654Bank of MontrealCanada2,76726,07611%A+1,930A+
5734Capital OneUS2,75817,88515%A2,913A+
5863Merrill LynchUS2,69418,19315%A+1,682BBB
5959NatixisFrance2,61517,51315%AA-1,753AA-
6052State StreetUS2,59821,48312%AA-1,953A
6140Lloyds TSBUK2,59511,56722%A2,646AA-
6246ScotiabankCanada2,57942,6896%A2,321A
6332MizuhoJapan2,50828,2059%A+3,065A
6449The Bank of New York MellonUS2,47733,3067%A+2,115A+
65naINGNetherlands2,4546,86036%A-00
66158HVB GroupItaly2,43413,93717%A586BBB
6784National Bank of GreeceGreece2,31422,24010%AA-1,244B
6855CIBCCanada2,25522,20110%A+1,891A+
6974China Merchants BankChina2,21249,8034%AA-1,362A-
70110ICICI BankIndia2,16419,80711%AA-939A+
7166BB&TUS2,05617,47212%AA1,546A+
72naCetelemFrance2,04812,12317%A+nana
7393SEBSweden2,03913,21615%AA-1,125A
7491BlackstoneUS1,99715,81713%A+1,155A+
75131DnB NORNorway1,96416,53712%A+786BBB
76114Shanghai Pudong Development BankChina1,96228,4317%AA-918AA-
77113Franklin Templeton InvestmentsUS1,90824,7608%AA-922A
78101China CITIC BankChina1,86633,9046%A+1,043A-
7998St George BankAustralia1,86418,94710%AA-1,069AA-
8068UnibancoBrazil1,85925,1097%A+1,520A
81116MacquarieAustralia1,85415,89112%AA908A+
8278Raiffeisen BankAustria1,8519,72919%A1,303BBB
8376VTBRussia1,81823,2228%A1,329A
84102NomuraJapan1,76725,1327%A-1,014A+
8580HalifaxUK1,7388,71420%BB1,299A-
8662SunTrustUS1,7249,53918%A+1,721AA-
8790LCL (Credit Lyonnais)France1,7189,83517%A1,161A
88134Criteria Caixa CorpSpain1,69216,82710%AA782BBB
89100DiscoverUS1,6908,05521%A-1,043B
9069DexiaBelgium1,67915,59011%A+1,448A
9186IsbankTurkey1,66212,70413%AA-1,208A
9267JP Morgan ChaseUS1,607172,3251%AA1,538AA-
93naBlack RockUS1,58029,7225%AAnana
9481Bank of China(Hong Kong)Hong Kong1,55024,5286%A+1,290A
9599Western UnionUS1,54213,06312%AA-1,053AA-
96119CLSAFrance1,5237,96219%A891A-
9773DBSSingapore1,52021,1147%AA1,362AA
9894Hang Seng BankHong Kong1,50727,3826%AA-1,104A
9985CICFrance1,5016,56523%A1,226A
10096Ameriprise FinancialUS1,4989,20816%A1,082A

101-200

  Currency:USD million

Rank
2010
Rank
2009
BrandDomicileBrand value
2009
Market cap 2009*Brand value/
market cap(%)
Brand rating
2009
Brand value
2008
Brand rating
2008
10179Caixa Geral de Depósitos Portugal1,480nanaA+1,300BB
102121CalyonFrance1,4787,96219%A868A-
103120SwedbankSweden1,4787,81519%A+873BBB
104117PostbankGermany1,4757,53520%A905BB
10582Standard BankSouth Africa1,4169,78614%AA+1,282AA
106naBNLFrance1,4138,39317%A+nana
10772First National BankSouth Africa1,4097,75118%AA+1,369AA
10883NatWestUK1,3919,78914%A-1,263A-
10995ABSASouth Africa1,39011,66212%AA+1,102AA
110105Eurobank EFGGreece1,3888,93016%A997BBB
111157BanamexUS1,35613,76010%A+593A
11287RegionsUS1,3346,00022%BBB1,191A-
113104Banco PopolareItaly1,3305,92622%A998A
114109SchwabUS1,30320,5356%AA-951A-
115115AkbankTurkey1,24217,5547%AA+910AA
116124Yapı KrediTurkey1,2269,76713%AA860A+
117172Industrial BankChina1,22127,6374%A-471BB
118naMorgan Stanley Smith BarneyUS1,2069,76212%A-nana
119127CMBCChina1,20421,8016%A+829A-
120139Grupo Banco PopularSpain1,18712,6219%AA-723A-
12197Bank of ScotlandUK1,1837,17616%BB1,075BBB
122naSeng Heng BankChina1,17530,1504%Anana
123137GarantiTurkey1,16417,2737%AA+745A+
12488Scottish WidowsUK1,1515,07323%A1,189AA-
125122MaybankMalaysia1,13514,2348%A+863AA-
126145Alpha BankGreece1,1328,03114%A656BB
127142Svenska HandelsbankenSweden1,10517,2306%A684A-
128103Caja MadridSpain1,102nanaA+1,012BBB
129149PKO Bank PolskiPoland1,06212,3619%AA-638BBB
130126Suncorp MetwayAustralia1,0308,17913%A840BBB
131136Northern TrustUS99912,5128%AA-756AA-
132107KeycorpUS9845,18319%A982A+
133125NedbankSouth Africa9837,91812%AA-845A+
13475Resona BankJapan98213,3587%A+1,338A
13548Shinhan BankSouth Korea980nanaA+2,226A-
136164Bank Pekao SAPoland97815,0057%A+525BBB
137155SNS REAALNetherlands9742,12446%A600BBB
138173InvestecSouth Africa9725,50518%AA-468A-
139129UBI BancaItaly9589,60110%A-798BB
140112Fifth Third BankUS9527,24113%A923A
141153HDFC BankIndia95115,2136%AA-611A-
142naEmirates NDBUAE9436,73414%AA-nana
143naBancWestFrance9405,59517%A+nana
144146CITIC SecuritiesChina93126,3884%AA-650A+
145106AIBIreland9302,74234%BBB985BBB
146138United Overseas BankSingapore92918,9585%AA-724A+
147160NYSE EuronextUS9237,20713%AA549A
148183Bank of CyprusCyprus9225,01518%A+426BBB
149165Al Rajhi BankSaudi Arabia92230,8993%AA507AA
150184Banco Popolare Emilia RomagnaItaly8903,64424%A419BB
151130Cheltenham & GloucesterUK8803,65324%A+792A+
152169CIMBMalaysia87213,4716%A+483A
153108Monte dei Paschi di SienaItaly85213,3996%BBB956B
154140Banco Comercial Português Portugal8506,77513%A694A-
155197Raymond JamesUS8382,99928%AA-374BB
156199National Bank of Abu DhabiUAE8358,22810%AA364A
157167LeumiIsrael8306,10614%A+486A+
158179Bank HapoalimIsrael8155,08216%A440BBB
159150CMEUS80720,9954%AA624A+
160naRussian Standard BankRussia793nanaA+nana
161200NORD/LBGermany789nanaA360A-
162156BanestoSpain7809,0409%A+599A
163159OCBC BankSingapore77017,4684%AA-571A
164178OTP Bank Hungary7628,1979%A441BBB
165135Kuwait Finance HouseKuwait74810,1727%A+763A
166163Banco SabadellSpain7448,3879%AA-531A+
167148National Bank of CanadaCanada7418,5569%A643BBB
168118MLCAustralia73415,2995%A904A-
169223BESPortugal7278,7758%A+288B
170174M&T BankUS7187,9319%A+465A-
171132InvescoUS7148,8588%AA-784A-
172168Piraeus BankGreece7145,94712%A485B
173226HalkbankTurkey7147,9419%AA-278BBB
174192Punjab National BankIndia7135,61113%A+384A-
175naTaunus CorpGermany7092,71926%A+nana
176154CitizensUK7064,89514%A606A-
177204NBKKuwait68512,9105%AA344A+
178218TD AmeritradeUS67411,3046%AA-301A-
179189Public BankMalaysia67311,1156%AA-398A-
180naBRDRomania6672,97822%A+00
181143Julius BaerSwitzerland6598,2848%AA-665A+
182217Bank MoskvyRussia6533,72218%A306BBB
183181MediobancaItaly64511,3706%A+428A-
184naClariden LeuSwitzerland64411,6846%Anana
185238EurohypoGermany6411,95333%A258A-
186213Banca Popolare di MilanoItaly6413,28220%A-321B
187171Shenzhen Development BankChina64010,0036%A-476BBB
188naIGM FinancialCanada6329,8816%AA-nana
189170BanorteMexico6316,7079%A481A
190177Wüstenrot & WürttembergischeGermany6292,11130%BBB458BB
191261CredicorpPeru6246,8619%A+226BBB
192182Industrial Bank of KoreaSouth Korea6246,8569%A428B
193161Bank of IrelandIreland6053,07220%A-542BB
194254Ulster BankUK6041,88332%A+239A-
195228Bank of IndiaIndia6024,64413%A+273BBB
196260Bank of BarodaIndia6013,76516%A229A
197naKB BankFrance5972,68622%Anana
198216Colonial First StateAustralia59111,6055%AA-307A-
199176Sumitomo TrustJapan5909,1276%A+459A-
200221VakifBankTurkey5846,5209%AA-294BBB

201-300

  Currency:USD million

Rank
2010
Rank
2009
BrandDomicileBrand value
2009
Market cap 2009*Brand value/
market cap(%)
Brand rating
2009
Brand value
2008
Brand rating
2008
201298BanColumbiaColumbia5787,9767%A+175BB
202274Banco de ChileChile5746,6869%A+196A
203202Hua Xia BankChina5728,2647%A357BBB
204123ORIXJapan5687,2288%A862A
205151Credit SaisonJapan5662,12527%A623A-
206naFirstplusUK5652,22025%Anana
207141DaiwaJapan5609,0716%A686A+
208198National Bank of New ZealandAustralia55310,3345%A+374A
209naT Rowe PriceUS54613,4184%A+nana
210259QNBQatar54513,1654%AA231A
211215Komercní bankaCzech Republic5307,8267%A310AA-
212naEggUS5303,23516%A-nana
213251Canara BankIndia5252,96718%A243BBB
214naZKBSwitzerland525nanaAnana
215242Israel Discount BankIsrael5201,97526%A254BBB
21689Dresdner BankGermany518nanaA1,172A
217271First Gulf BankUAE5177,3197%AA202A-
218249DeutscheBörseGermany51217,2653%A+244A-
219111KEBSouth Korea5097,8077%A933BBB
220144Shinsei BankJapan5082,60420%A+661BBB
221186Legg MasonUS4914,96610%A+412BBB
222196Bank of BeijingChina48216,4323%A+375A-
223230ATEbankGreece4802,46419%A268BB
224220Anglo Irish BankIreland477nanaBBB295BBB
225222SambaSaudi Arabia47513,3804%A289A-
226267MandiriIndonesia47310,1115%A210B
227naÖsterreichische VolksbankenAustria4653,77012%A-00
228191Marfin Popular BankCyprus4623,77112%A387BBB
229224Riyad bankSaudi Arabia46111,7204%A+286A
230270BRIIndonesia4559,5725%AA-204A-
231naBIISItaly4533,81912%Anana
232232Nossa CaixaBrazil4403,65312%A265A-
233275BankinterSpain4395,1689%A+195B
234188ComericaUS4324,40310%A403A
235460E*Trade Financial CorpUS4312,86915%A+91BB
236207HelabaGermany430nanaA334BBB
237naMDM BankRussia429nanaAnana
238naUnicajaSpain429nanaA+nana
239269Axix BankIndia4288,1595%A+205BBB
240246Bangkok BankThailand4256,5956%A+249A-
241133DekaBankGermany423nanaA783A-
242252SCBThailand4138,3715%A+243A-
243233Sallie MaeUS4134,9248%A+263A-
244162Samsung CardSouth Korea4125,2748%A538BBB
245244KasikornThailand4065,9247%A+252A-
246243SABBSaudi Arabia40010,5504%A+252A
247212Nasdaq OMXUS3983,79110%AA+324A
248264ADCBUAE3942,75014%A+219A
249185Caixa CatalunyaSpain394nanaA-419B
250naShinhan FinancialSouth Korea39319,2092%AA-00
251210Banca CarigeItaly3905,3777%A-327B
252211Zions BancorporationUS3891,93520%A325A-
253305BPI Portugal3883,09513%A170B
254342BCAIndonesia38312,1533%AA-141A-
255250Hudson City Savings BankUS3837,0205%AA243A
256naBBKSpain381nanaAnana
257301ICAPUK3814,5478%A173BB
258337Arab BankJordan37910,3824%A+145A-
259naNykreditDenmark377nanaAnana
260naCaixanovaSpain373nanaAnana
261naEurizonVitaItaly3733,14612%Anana
262214Chiba BankJapan3725,6597%A+314BBB
263340Pohjola BankFinland3713,59010%AA-143BBB
264237FFGJapan3693,18512%A258BB
265263Caixa GaliciaSpain364nanaA220BBB
266241IberCajaSpain364nanaA255BBB
267naLLBLiechtenstein3622,08417%AA-nana
268208AEON Credit ServiceJapan3591,55623%A-330BBB
269255ANBSaudi Arabia3568,2334%A+238A-
270257First HorizonUS3542,69213%A234BB
271naLazardBermuda3484,7537%A+00
272278SchrodersUK3485,2237%AA190A
273naSparkasseKölnBonnGermany347nanaAnana
274351Union Bank of IndiaIndia3402,75812%A+137BB
275272ESFGLuxembourg3391,77619%A-197BB
276281Bank Zachodni WBKPoland3384,2068%A188A-
277284Banque Saudi FransiSaudi Arabia3348,7554%A+187A-
278287Bank of AyudhyaThailand3323,45210%A+185BBB
279195MashreqUAE3303,9688%A+376A-
280325TEBTurkey3301,64820%AA-155A
281247Hokuhoku Financial GroupJapan3282,95711%A247BB
282naEcobankNigeria3261,07730%Anana
283203Sovereign BankSpain3242,11915%AA357BBB
284353Ahli United Bank Bahrain3232,90311%AA135BBB
285451United Bank for AfricaNigeria3221,74518%A93BBB
286354RHBMalaysia3223,33910%A-135B
287280KotakIndia3215,6326%A188A-
288338Waddell & ReedUS3212,60012%AA-144A-
289322BRE BankPoland3202,86611%A-158B
290209BEAHong Kong3206,7015%A+327A-
291229Global PaymentsUS3184,0188%A-269BB
292279Banca Popolare di VicenzaItaly317nanaA-189B
293240Dubai Islamic BankUAE3153,08310%AA-256A-
294283CredemItaly3132,16814%A-187B
295311Krung Thai BankThailand3113,04310%A167BBB
296435Haitong SecuritiesChina31117,1432%A+98BBB
297364GetinPoland3072,10115%A-130BB
298naHypo Real EstateGermany3071,41622%A-nana
299341Jyske BankDenmark3062,13114%A+142BBB
300245M&IUS3042,81211%BBB250BB

301-400

  Currency:USD million

Rank
2010
Rank
2009
BrandDomicileBrand value
2009
Market cap 2009*Brand value/
market cap(%)
Brand rating
2009
Brand value
2008
Brand rating
2008
301376Stifel Financial CorpUS3031,59819%A125BB
302289Credito ValtellineseItaly3021,93516%A182BBB
303304Citi HandlowyPoland3002,89610%A-172BBB
304268Interactive BrokersUS2996,5045%A207BB
305418IDBI Bank LimitedIndia2991,87616%A+103A-
306399Provident FinancialUK2992,07514%A+113BBB
307225Bank of YokohamaJapan2986,8814%AA-281BBB
308357ING BankPoland2983,05010%A133BB
309naCajamurciaSpain296nanaAnana
310312FinansbankTurkey2967,3724%A+166A
311307Banco EstadoBrazil2842,83110%A169BBB
312193Huntington BancsharesUS2832,85710%BBB379BBB
313294ASB BankAustralia2815,4165%AA-177BBB
314227Shizuoka BankJapan2786,9724%A+275BBB
315308Ca Ile de FranceFrance2772,48211%A+169A-
316335Mizrahi TefahotIsrael2771,88715%A147A
317318MercantilVenezuela27491730%A+161A-
318285TCFUS2711,61717%AA-186A-
319236ProminaAustralia2702,58310%A-260BBB
320471Attijariwafa BankMorocco2696,5384%A86B
321333Eaton VanceUS2673,4848%A+149BBB
322266African BankSouth Africa2663,1179%A214A
323253EFG InternationalSwitzerland2612,42411%A242A
324344AmBankMalaysia2604,1656%A140B
325324BCIChile2553,0368%A157A
326naDepfa BankGermany2551,10623%A-nana
327332JanusUS2522,55210%AA149A-
328321DeutscheApotheker-undÄrztebankGermany249nanaA158BB
329302NYCBUS2473,8156%A173A-
330382Zagrebacka bankaCroatia2453,4577%A+121BB
331292FederatedUS2412,8279%A180BB
332476Qatar Islamic BankQatar2414,7535%A+84A-
333303AWDGermany2401,80213%A-172BB
334371Indian Overseas BankIndia2361,37117%A127B
335389Banque Privée Edmond de Rothschild S.A.Switzerland2352,33910%A-118BBB
336297BCVSwitzerland2343,3237%A+176A-
337naNomos-BankRussia234nanaA+nana
338343FIBAIsrael2311,51215%A-141BBB
339360SydbankDenmark2301,92312%A132BBB
340396Van LanschotNetherlands2282,08311%A-114BB
341315BOK FinancialUS2273,0637%A+164BBB
342naBank BPHPoland22671232%A00
343288VontobelSwitzerland2252,06911%A+184A+
344naKnightUS2241,64314%AA-00
345naAllahabad BankIndia2241,16419%Anana
346440Guoco GroupHong Kong2233,7626%A96BBB
347naADIBUAE2221,70113%Anana
348309SarasinSwitzerland2212,4639%A168A-
349455Banco do Nordeste do BrasilBrazil2201,90912%A-92BBB
350383Bank DanamonIndonesia2204,1565%A-121BB
351naMF GlobalBermuda21890024%A-nana
352365Joyo BankJapan2173,5306%A+129BBB
353407AMGUS2172,7038%AA-108BBB
354409TT Hellenic PostbankGreece2172,08010%A107A-
355454Indian BankIndia2151,46015%A92BB
356316People’s United BankUS2155,6824%AA-163A
357299Associated BankUS2151,55314%A+174BBB
358352JefferiesUS2154,6235%A+135A-
359428Tullett PrebonUK2151,36816%A-100B
360339Marfin Egnatia BankGreece2141,22118%A144BB
361319Frost BankUS2122,8667%AA-160A
362345SynovusUS2121,18718%A+140A
363497Vozrozhdenie BankRussia21283125%A-77BB
364314Commerce BankUS2063,0927%A164A
365481The Hachijuni BankJapan2063,1327%A83BBB
366256Close BrothersUK2061,68112%A+236A-
367398Bank MillenniumPoland2051,49314%A-113BB
368487KazkommertsbankKazakhstan2053,0057%A+81BB
369348BankMuscat Oman2022,5668%A+138BBB
370265MizuhoJapan2024,8724%A+218BBB
371406Banesco Banco UniversalVenezuela20159134%A-109BBB
372naPBZCroatia2002,4608%A00
373naCentral FinanceJapan199nanaA00
374219Emporiki BankGreece1982,1399%BBB296BBB
375368Bank of KyotoJapan1983,2936%A+128BBB
376457BGC PartnersUS1951,14417%A91B
377naRMBSouth Africa1942,6687%A-nana
378446Bank of the Philippine IslandsPhilippines1933,3056%AA-94BB
379205AcomJapan1922,0629%A-337A-
380421DenizBankTurkey1923,6395%A102A
381naCouttsUK19256534%AA-nana
382320Gunma BankJapan1922,5028%A159BB
383390Hong Leong BankMalaysia1913,6145%A+117BBB
384400Halyk Savings Bank KazakhstanKazakhstan1912,2908%A+113B
385naFindomestic BancaItaly190nanaA+nana
386239Banco PopularPuerto Rico1901,51613%A-257AA-
387naHong Leong GroupMalaysia1901,96710%Anana
388naBurgan BankKuwait1861,44013%A+nana
389493Banif SGPS Portugal18594920%A-78B
390300Basler KantonalbankSwitzerland1833,6185%A174AA
391328First Citizens BankUS1821,57612%A+153A
392485Commercial Bank InternationalEgypt1822,9976%AA81B
393naCorporation BankIndia1801,34013%Anana
394naCIMB NiagaIndonesia1791,75710%Anana
395403CommercialbankQatar1774,4304%A110A-
396naFriesland BankNetherlands177nanaA-nana
397480Banco De Oro UnibankPhilippines1761,73710%A+83BB
398naBM&FbovespaBrazil17613,6851%A+nana
399413Compagnie Financière TraditionSwitzerland17481621%BB104BB
400naNABSwitzerland1731,55311%Anana

401-500

  Currency:USD million

Rank
2010
Rank
2009
BrandDomicileBrand value
2009
Market cap 2009*Brand value/
market cap(%)
Brand rating
2009
Brand value
2008
Brand rating
2008
401458Kredyt BankPoland1731,21114%A-91BBB
402290Banco PastorSpain1721,9479%A-182B
403naFirst NiagraUS1712,4027%Anana
404363GFIUS17074523%BBB130BBB
405468Ural-Siberian BankRussia1691,53711%BB86CCC
406naDoha BankQatar1692,4247%A00
407naBMCE BankMorocco1685,0613%Anana
408naRural Electrification CorpIndia1653,5655%Anana
409393Bank Of NingboChina1644,7993%A+115A-
410443Webster BankUS16184419%A96BB
411naVúB BankaSlovakia1611,15314%A00
412naBBVA Banko ContinentalPeru1615,0533%A-nana
413258HSH NordbankGermany160nanaA232BBB
414naBlom BankLebanon1601,7639%AA-nana
415401Sapporo Hokuyo HoldingsJapan1601,31412%A112BBB
416410St Galler Kantonalbank Reg.Switzerland1602,5836%A106A
417377City National BankUS1592,0468%A+123A-
418427ABC Bahrain1591,38012%A+101A-
419naRedecardBrazil15910,1942%A+nana
420naAberdeenUK1592,2277%Anana
421429Banco Di Sardegna RspItaly15878820%A-100BB
422naBank AudiLebanon1582,5686%Anana
423445The Hiroshima BankJapan1572,3647%A-95B
424naBank AsyaTurkey1571,9388%A+nana
425152LBBWGermany155nanaA616A-
426378Commercial Bank of KuwaitKuwait1544,4094%A123A
427358AmeriCreditUS1542,3507%A+133BB
428317First Bank of NigeriaNigeria1532,7396%A162BBB
429441Taiwan,China Cooperative BankTaiwan,China1533,4554%A+96B
430374Nishi-Nippon City BankJapan1511,9018%A125BB
431367YMFGJapan1512,5236%A+129BB
432naAareal BankGermany15095216%Anana
433naNanjing City Commercial BankChina1494,8093%A+nana
434380Banca Popolare di SondrioItaly1483,0105%A-121BBB
435350WestLBGermany147nanaA137A
436291Clydesdale BankAustralia1472,3546%A182A-
437naSaudi Hollandi BankSaudi Arabia1472,9995%A00
438439Credito BergamascoItaly1462,3536%A96BBB
439385BancorpSouthUS1462,0017%A+119A-
440201Chuo MitsuiJapan1456,6312%A+360A-
441430CI Financial CorpCanada1445,4453%A100BB
442naUnionBanCal CorpJapan1441,14913%AA-nana
443349Union National BankUAE1442,1967%A+138A
444naMitsubishi UFJ Lease & FinanceJapan1432,7525%A-nana
445296Yorkshire BankAustralia1412,3546%A-176A-
446462The Iyo BankJapan1413,0415%BBB90BB
447467Oriental Bank Of CommerceIndia1391,30511%A-86BB
448459Bank ZenitRussia139nanaA91BBB
449naAshmoreUK1393,3294%A+nana
450466ITGUS1391,06213%AA-87A-
451naHellenic BankCyprus13864721%Anana
452417MLPGermany1381,20611%A-103BBB
453486Syndicate BankIndia1381,00614%A81B
454388Banco de ValenciaSpain1384,2113%A-118A-
455naSpareBank 1 SR-BankNorway13679317%A00
456437NelnetUS13672719%AA-97BBB
457384Bank of HawaiiUS1352,1526%A+120A+
458419Commercial Bank of DubaiUAE1351,8987%A+103A
459naTatra BankaSlovakia13589515%A-nana
460naEON BankMalaysia1341,16611%A-00
461naAndhra BankIndia1341,16112%Anana
462329Suruga BankJapan1322,3126%A+152BBB
463483Henderson GroupUK1321,8337%A82BBB
464naCR VenetoItaly1321,11212%Anana
465naRakbankUAE1321,17911%A+nana
466432The Shiga BankJapan1311,6268%A+99BB
467490ABG Bahrain1301,04213%A+81A-
468392Laurentian BankCanada13087615%A-115A-
469474OMC CardJapan13096113%BB85B
470naBanca TransilvaniaRomania12965720%Anana
471naCentral Bank if IndiaIndia1271,11511%A-nana
472488SAIBSaudi Arabia1272,4485%BBB81A
473444MetrobankPhilippines1271,5718%A95A-
474395Astoria Financial CorpUS1261,00213%A+114BBB
475naBTA BankKazakhstan12554723%BBBnana
476190Och-ZiffUS1244,3123%A392BBB
477405The 77 BankJapan1232,1766%A+109BB
478469Valley National BancorpUS1231,9536%A+86A-
479411Chang Hwa Commercial BankTaiwan,China1232,8884%A+105BBB
480375Orient CorpJapan12349825%A125BBB
481naBKMEKuwait1221,6917%A00
482naSFCGJapan121nanaAnana
483naHitachi CapitalJapan1211,5148%Anana
484naDollar Financial CorpUS12147425%A-nana
485naUmpqua BankUS12083614%AAnana
486306Bendigo and Adelaide BankAustralia1203,1204%A+170A-
487194PromiseJapan12086214%A-376BB
488naBanco Galicia Argentina11950124%AA-nana
489416Wing Hang BankHong Kong,China1182,9584%A103BBB
490naBicBancoBrazil1181,7007%Anana
491naViel & CieFrance11736332%A-nana
492499Banco de AndaluciaSpain117nanaA-77BBB
493475Trustmark National BankUS1161,08111%A+84A-
494456The Daishi BankJapan1161,3149%A+92BB
495425DundeeWealthCanada1161,7157%A-101A-
496464CA AquitaineFrance1162,4335%A88A-
497424The Chugoku BankJapan1153,0424%A101BBB
498495OberbankAustria1151,6957%A78A-
499naBanca ItaleseItaly11549923%A-00
500naABKKuwait1142,0596%A00

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评论(共5条)

提示:评论内容为网友针对条目"2010年全球银行品牌500强排行榜"展开的讨论,与本站观点立场无关。
60.215.236.* 在 2010年3月2日 16:51 发表

能翻译成中文么?

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119.40.145.* 在 2010年3月3日 01:14 发表

看完这个报告 实在觉得悲哀 中国居然有这么强的金融实力 四大银行有三家比大小摩都强大..真实夸张.可笑 愚昧..华尔街三巨头都被超越了两个 都不知道四大银行打空了底牌 还有什么

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121.227.64.* 在 2011年3月31日 12:31 发表

我挺招商银行

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221.217.179.* 在 2011年7月16日 20:16 发表

只能说下跌空间巨大啊

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123.97.160.* 在 2012年3月16日 23:21 发表

中国银行应该好好反思一下,如何真正实现国际化的标准与服务。

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