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瑞士電信

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出自 MBA智库百科(https://wiki.mbalib.com/)

(重定向自Swisscom)
瑞士电信(Swisscom)
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瑞士電信(Swisscom)
瑞士電信(Swisscom)

官方網站網址:http://swisscom.ch/

目錄

瑞士電信簡介

  瑞士電信(Swisscom)又名瑞士電訊,是瑞士領先的電信供應商,擁有540萬手機用戶,約540萬固定線路,其中包括170萬寬頻連接。在瑞士電信市場開放之處,瑞士電信已經在全國範圍形成了壟斷,就如同中國電信一般。

  根據形勢的發展以及企業本身的需求,聯邦政府最後決定分離郵政和電訊公司。1998年1月1日,瑞士郵政和電訊公司分離成瑞士郵政Swiss Post)和瑞士電訊(Telecom,現已更名為Swisscom)兩個獨立的企業。

瑞士電訊的改革

  瑞士電訊公司已於1998年10月5日在瑞士和紐約股市上發行了名為“藍股”的公司股票,為股份公司的確立邁出了堅實了的一步。雖然它的改革還處於過渡階段,但已經帶來了瑞士本國郵政和電訊市場的新氣象。

  改革後的瑞士電訊公司是一個具有特殊法律地位的股份公司。公司“藍股”上市後,政府占了其中65.4%的股份。它仍屬於公共企業(即國有企業的一種形式),但部分可實現非國有化、甚至私有化。相應地,政府只要求其完成所規定的社會服務義務,其它業務由其自主安排。而且政府希冀其完成的任務都是綱領性的,沒有具體的細化和量化。只有當政府認為其未達到預定目標時,才會通過對其執行委員會人員的更換,對其業務施加影響。

  改革的另一重點是公司財會體系。過去瑞士郵政和電訊公司內部採用的是政府模式的財會體系和制度,與普通企業相比缺乏透明度。自1997年開始,分離開的兩家企業都實施了國際財務標準(ITS),這一方面提高了自身服務標準、企業情況的透明度,有利於吸引顧客,一方面也有利於企業在國際競爭中正確客觀地與同類企業比較。此外,企業的財務預算不再編入政府財政預算,經營的自主權進一步提高。

  瑞士電訊公司公司還採取了一系列有效措施來精減人員和降低企業成本。隨著企業經營機制的轉換,效益提高,實力增強,瑞士電訊股份公司98年上半年收入增長5.1%,達51億瑞郎;在立足本國市場的同時,企業開始加入國際競爭的行列,瑞士電訊股份公司參股多家歐洲電訊企業,並與其共同搶占歐洲電訊市場。

  Swisscom Switzerland

  Swisscom (Switzerland) Ltd underwent a reorganization on 1 January 2008. The Group companies Fixnet, Mobile and Solutions were dissolved and replaced by the Residential Customers, Small and Medium-Sized Enterprises and Corporate Business Divisions. The IT platforms and the fixed-network and mobile communications infrastructures of the former Group companies were merged into the “Network & IT” Division.

  Residential Customers

  The Residential Customers Division is the contact partner for mobile and fixed-line customers, provides Switzerland with broadband Internet access (DSL) and offers digital television (IPTV) with its Bluewin TV service. With www.bluewin.ch it also operates Switzerland’s most-visited Internet site.

  Small and Medium-Sized Enterprises

  The Small and Medium-Sized Enterprises Division provides a full range of products and services from fixed-line and mobile communications, to Internet and data services, to maintenance and operation of IT infrastructures.

  Corporate Business

  The Corporate Business Division supports customers with the planning, implementation and operation of their IT and communications infrastructure.

  Network & IT

  Swisscom Network & IT builds, operates and maintains Swisscom's nationwide fixed-line and mobile communications infrastructure. The division is also responsible for the corresponding IT platforms and is in charge of migrating the networks to an integrated IT and IP-based platform (All-IP).

  Swisscom IT Services

  Swisscom IT Services is one of Switzerland’s leading IT service providers. Eros Fregonas is its current CEO. Swisscom IT Services' key customers include the Swiss Federal Railways (SBB), Ascom, Swiss and the Securitas Group. In 2005 Swisscom IT Services acquired Comit AG, an IT company specialising in the financial services sector. Comit continues to be run as an independent brand.

  FASTWEB

  In the first half of 2007, Swisscom acquired a majority holding in the Italian company FASTWEB. During the offer period, which ran from 10 April to 15 May 2007, Swisscom succeeded in acquiring 80.7% of FASTWEB's share capital, which, when added to Swisscom's existing stake, meant that Swisscom owned 82.4% of FASTWEB shares by the cut-off date of 22 May. The total transaction amounts to EUR 4.2 billion or CHF 6.9 billion.

  Swisscom Participations

  The participations portfolio covers the five business fields of "broadcasting" through Swisscom Broadcast, "network construction and maintenance" through Cablex, "Building management and business travel (incl. vehicle fleet management)" through Swisscom Real Estate Ltd, "Billing and collection" through Billag, Alphapay and Medipa Abrechnungskasse, and "Mobile Solutions" through Minick Holding and Sicap.

History

  The former state-owned PTT (Post, Telegraph, Telephone, founded 1852) was privatised in stages from 1988 onwards and became a public limited company with special legal status in October 1998. The Swiss Confederation currently holds 52.00% of the share capital. The Telecommunications Companies Act limits outside participation to 49.9% of the share capital.

  In its 5 April 2006 message, the Federal Council proposed to Parliament that Swisscom should be completely privatised and that the Swiss Confederation should sell its shares in stages . On 10 May 2006, the National Council declined to support the proposal. On 20 May 2006 the Advisory Committee of the Council of States advised the Council of States to endorse the proposal – but only so that it could be referred back to the Federal Council for revision.

  Swisscom announced its new visual identity on 14 December 2007. The previous sub-brands of Swisscom Fixnet, Swisscom Mobile and Swisscom Solutions ceased to exist on 1 January 2008. Part of the new identity includes a redesigned logo with a moving picture element – an innovation for Switzerland and the industry.

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