出自 MBA智库百科(https://wiki.mbalib.com/)

可口可樂企業(Coca-Cola Enterprises,NYSE:CCE)——全球十大裝瓶集團之一



Coca-Cola Enterprises’overview

Coca-Cola Enterprises’ growing product portfolio includes the world’s greatest brands and beverages. We deliver them to the right place at the right moment with the industry’s most effective marketplace execution. We are the largest nonalcoholic bottler in the world, and our total volume represents 18 percent of The Coca-Cola Company’s total global volume. We also distribute Dr Pepper and other notable brands.

Coca-Cola Enterprises is the world's largest marketer, producer and distributor of Coca-Cola products. We operate in 46 U.S. states and Canada, and are the exclusive Coca-Cola bottler for all of Belgium, continental France, Great Britain, Luxembourg, Monaco and the Netherlands. Our sales represent 18 percent of The Coca-Cola Company's worldwide volume.

The company is the world’s largest bottler of Coca-Cola products, including Coca-Cola, Diet Coke, Coke Zero, Sprite, Dasani, Fanta, vitaminwater, smartwater and Fuze. In some areas, the company also distributes beverages made by other companies, including Dr Pepper, Campbell's V8 beverages and Rockstar Energy Drink.

The company was founded in 1986 with the purpose of consolidating the many independent bottling groups in the Coca-Cola System. Previously independent businesses in small geographic areas, generally a central city or town and its hinterland, bottled Coca-Cola products and distributed these to stores. The Coca-Cola Company began to buy up these bottlers in 1980 and then spun this function off to anchor bottlers in various parts of the world.

Today the company is 36% owned by the Coca-Cola Company, while the remaining interest is floated on the stock market. Coca-Cola Enterprises is headquartered in Atlanta, Georgia but is separate from The Coca-Cola Company.

In 2007, the company distributed more than 2 billion physical cases products. A physical case is 192 ounces, or 24 standard servings. This represents about 18% of the total Coca-Cola production of Coca-Cola worldwide.

Globally, the company operates 440 facilities, 55,000 vehicles, and 2.4 million coolers, vending machines, and beverage dispensers.

Some production facilities are located in Canada (Brampton, Ontario), The Netherlands (Dongen), Belgium (Antwerp, Ghent and Chaudfontaine (mineral water only)), France (Socx, Grigny, Clamart, Les Pennes-Mirabeau and Castanet-Tolosan), and the UK (Wakefield, Sidcup, Milton Keynes, Edmonton, East Kilbride and Colwall).

Similar anchor bottlers are the south Pacific area's Coca-Cola Amatil, eastern Europe's Coca-Cola Hellenic, and Latin America's Coca-Cola FEMSA.

Coca-Cola Enterprises’ Brands in the World

Coca-Cola Enterprises' extensive brand portfolio exceeds 200 products and includes the best, most popular beverage brands in the world, as well as exciting new innovations introduced regularly. Along with Coca-Cola — The Coca-Cola Company’s flagship product that is recognized as the world’s most valuable brand — CCE produces and bottles five of North America's top 10 soft drink brands. In addition, our portfolio encompasses a broad range of regular and zero calorie beverage categories including energy drinks, still and sparkling waters, juices, sports drinks, fruit drinks, coffee-based beverages and teas.

We continually enhance this portfolio with innovative brand extensions and new products. For example, in 2007 we expanded our still portfolio by beginning distribution of glaceau brands smartwater, vitaminwater, and vitamin energy, as well as FUZE and Campbell V8 products in key channels. In Europe, we expanded our successful launch of Coca-Cola Zero, a new zero calorie cola product with a taste profile very similar to regular Coca-Cola, to each of our territories.


The Difference between Coca-Cola Enterprises and The Coca-Cola Company

Coca-Cola Enterprises is the world's largest marketer, producer and distributor of products of The Coca-Cola Company (www.thecoca-colacompany.com). The company also distributes Dr Pepper and several other beverage brands in selected territories. We are an independent, public company traded on the New York Stock Exchange under the stock symbol CCE.

The Coca-Cola Company develops products, produces related marketing and advertising programs, and sells syrup concentrate to Coca-Cola Enterprises and other bottlers.

As a bottler, we combine the product concentrate with other ingredients to manufacture and package our beverages.

Coca-Cola Enterprises then uses its extensive sales and delivery force to market and distribute products to retail customers and consumers. The Coca-Cola Company owns approximately 35 percent of Coca-Cola Enterprises stock.


  • 1927年,可口可樂公司在上海建立了在中國的第一家裝瓶廠,同年在天津,1930年在青島也相繼建立了裝瓶廠。到1948年,上海廠已成為美國境外第一家年產超過100萬箱的裝瓶廠。
  • 1979年1月24日,首批3萬箱可口可樂於,被運到廣州、上海和北京,標志著可口可樂重返中國。
  • 1981年,第一家可口可樂灌裝廠在北京投產。車間的灌裝設備由可口可樂公司無償提供。
  • 1983年,中國政府批准可口可樂公司與中國企業合資建立灌裝廠。以此為標誌,可口可樂開始在華直接投資。稍後,廈門、珠海、大連、南寧、上海、天津、南京、杭州、海南等廠相繼落成。
  • 1993年可口可樂公司與原輕工業部簽署合作備忘錄,雙方提出了一個基於“真誠合作、共同發展”原則的長期發展規劃。根據這個規劃,可口可樂公司在此後 5年中將發展十家裝瓶廠。這些裝瓶廠多數分佈在中國北部及中西部中心城市,包括西安、武漢、沈陽、青島、哈爾濱、太原、昆明、合肥、成都和鄭州。


  • 1996年,可口可樂公司將“天與地”商標權無償轉讓給天津津美飲料有限公司,標志著對實現“共同發展”承諾的努力。


  • 1998年3月,訪華的可口可樂公司主席艾華士宣佈向“希望工程”捐款人民幣500萬元,專用於資助失學兒童。在1998年的特大洪災中,其中的300萬元被緊急調撥用於支援3萬名災區兒童早日回到學校。除此之外,可口可樂中國系統還在各地資助大學特困生和其它教育項目。
  • 1999年,可口可樂中國有限公司還與中國青基會、中國青年報社合作在全國50餘所高校開展了第一代鄉村大學生獎學金活動。