波兰航空公司
出自 MBA智库百科(https://wiki.mbalib.com/)
波兰航空公司官方网站网址:http://www.lot.com/
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LOT波兰航空公司是中欧最大的承运人,目前共有38架飞机。波兰政府拥有LOT67.97%的股权, 员工拥有6.92%, 剩下的25.1%正等待战略投资者从已经破产的瑞士航空公司手中接手。作为一家中等规模的航空公司, 它在战略上所作出的部分决策让业内不得不对LOT刮目相看, 比如它成立的附属低成本航空公司CentralWings使用五架B737飞机, 通过和德国之翼航空公司(Germanwings)在市场营销上共同合作,全力打造新的市场份额。
LOT成功有两方面原因
第一:公司能够吸引越来越多的乘客前往波兰;
其次:公司大张旗鼓地推行了削减成本的计划。
公司必须让LOT成为一家精益型和简化型承运人。首先公司推行了削减运营成本的措施。公司的目标是到2006年削减1.487亿美元的成本,这相当于公司总成本的20%。2004年公司一共发起了190项成本削减措施,最终为公司节约了0.425亿美元。一旦我们达到所设立的目标,公司成本基础或多或少就会和欧洲那些最佳的航空公司持平。回顾近些年来,天空开放和高企油价都是极为困难的应对之事。由于可用资金的限制,公司在油价对冲能力上捉襟见肘。
公司全力以赴关注那些对价格不敏感的旅客。公司的业务模式比低成本模式有着自身的优势,低成本模式很大程度上依赖休闲观光旅客市场--这市场对任何票价上涨都持有天生的逆反心态。由于欧盟东扩,东欧国家加入统一市场,商务和公务旅行将会增加,这是公司正在关注的市场。
航空业是一个具有吸引力和让人感兴趣的行业,但无论如何需要赢利。
在波兰航空75年的历史中,2004年是最佳的一年,尽管在异常激烈的竞争环境下,公司还是想方设法赢得了5.1百万美元的利润,客运量上升8%,达到4百万人次,载运率达到了76%。总体而言,虽然公司丢掉了部分市场份额,但对财务报表结果感到满意。
由于畸高的油价所带来的全球挑战,这让LOT感受到了巨大影响。除此之外,2004年5月标志着LOT进入了一个完完全全不同的世界,本月欧盟正式东扩,这意味着我们和欧盟一下子达成了天空开放协议。以前东欧的航空公司在双边协议的保护下享受着垄断地位,而如今迅速驶入由强大竞争力量所掌控的世界中,从而产生了极大的震动。我们竭尽全力渡过了这个难关。LOT今后的发展岁月将会一帆风顺。
LOT Polish Airlines (Polskie Linie Lotnicze LOT) is the national airline of Poland based in Warsaw. It operates scheduled passenger and cargo services. Domestic services link Warsaw and Kraków with eight cities. Over 50 international routes are operated throughout Europe and to the Middle East and North America. Its main base is Warsaw Frederic Chopin Airport. Lot Polish Airlines has been a member of Star Alliance since 2003.
The name Polskie Linie Lotnicze means Polish Airlines, while LOT means 'flight' in Polish. LOT was established in 1929 and is one of the oldest airlines in the World.
The airline was established on 1 January 1929 by the Polish government as a state owned self governing corporation taking over existing domestic lines Aero and Aerolot, and started operations on January 2 . The first aircraft used were Junkers F.13 and Fokker F.VII. Its first international service began on 2 August 1929 to Vienna[2]. Accepted into IATA in 1930, it opened an international route to Bucharest that year, followed by Berlin, Athens, Beirut, Helsinki, Rome and some others. Douglas DC-2, Lockheed L-10A Electra and L-14H Super Electra joined the fleet in 1935, 1936 and 1938 respectively (at its peak, LOT had 10 L-10, 10 L-14, 3 DC-2 and 1 Ju 52/3mge). It carried 218,000 passengers by the war .
Services were suspended during the Second World War, and all of LOT's aircraft were either destroyed or detained. From August 1944 until December 1945 the Polish Air Force maintained basic transport in the country. On 10 March 1945 the Polish government recreated the LOT airline. In 1946, seven years after the service was suspended, the airline restarted its operations after receiving 10 Lisunov Li-2, then further 30 Li-2 and 9 Douglas C-47. Both domestic and international services restarted that year, first to Berlin, Paris, Stockholm and Prague.
Five SNCASE SE.161 Languedocs joined the fleet in July 1947, followed by five Ilyushin Il-12B in April 1949 and 13-20 Ilyushin Il-14s in 1955-1957 . After the stalinist period in Poland, few Western aircraft were acquired: five Convair 240 in October 1957 and 1959 and three Vickers Viscount in November 1962 . Then the composition of the fleet shifted to Soviet aircraft only again.
The Ilyushin Il-18 was introduced in May 1961, leading to the establishment of routes to Africa and Middle East (9 were used). The Antonov An-24 was delivered from April 1966 (20 used, on domestic routes), followed by the first jet airliners Tupolev Tu-134 in November 1968 (12 used) and the Ilyushin Il-62 long range jet airliner in April 1973. The introduction of Il-62 aircraft enabled transatlantic services to Montreal and New York. Tupolev Tu-154 mid-range airliners were acquired in the 1980s. The current planes' livery, with large inscription LOT in blue in fuselage front and blue tailfin, was introduced in 1977.
In the late 1980s, with the fall of the communist system, the fleet shifted back to Western aircraft, beginning with acquisitions of the Boeing 767-200 in April 1989, followed by the ATR 72 in August 1991, Boeing 737-500 in December 1992 and Boeing 737-400 in April 1993. From the mid-1980s to early-1990s LOT flew from Warsaw to Chicago, Newark and Toronto. In December 1992 the airline became a joint stock company, as a transitional step towards partial privatisation, which was effected in late 1999, with the SAirGroup acquiring a 37.6% stake. The Polish government has retained a controlling 51% holding. LOT created low cost arm Centralwings in 2004 .
On 26 October 2003, it became the fourteenth member of the Star Alliance. LOT Polish Airlines plans to open new connections to Far East in October 2006. This was later accomplished by signing a codesharing agreement with Star Alliance partner Singapore Airlines.[citation needed]
The airline is owned by the Polish government (67.97%), SAirLines Europe (25.1%) and employees (6.93%). It has 3,398 employees (at March 2007).