2006年Honomichl全球市场研究公司25强

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出自 MBA智库百科(https://wiki.mbalib.com/)

TOP 25 GLOBAL RESEARCH ORGANIZATIONS

--THE WORLD'S LEADING MARKETING RESEARCH COMPANIES

2005	2004	Organization	Headquarters	Parent country	Web site (www.)	No.of countries with subsidiaries/branch offices^[1]	Researchonly full-time employees^[2]	Global research revenue^[3](U.S.$,in millions)	Percent change from 2004^[4]	Revenue from outside home country (U.S.$,in millions)	Percent of global revenue from outside home country
1	1	VNU NV	Haarlem	Netherlands	vnu.com	81	37884	$3,537.90	2.80%	$3,502.50	99%
2	2	Taylor Nelson Sofres plc	London	U.K.	tns-global.com	70	13580	1802.7	4.1	1513.5	84
3	3	IMS Health Inc.	Fairfield, Conn.	U.S.	imshealth.com	76	6900	1754.8	7.8	1120.5	63.9
4	-	GfK AG	Nuremberg	Germany	gfk.com	60	7515	1311.3	5.2	955.9	72.9
	5	GfK Group	Nuremberg	Germany	gfk.com	-	-	917.3	6.5	-	-
	9	NOP World	Nuremberg	Germany	gfk.com	-	-	394	2.3	-	-
5	4	The Kantar Group	Fairfield, Conn.	U.K.	kantargroup.com	61	6600	1237.2	1.6	798	64.5
6	-	Ipsos Group SA	Paris	France	ipsos.com	44	6100	964.6	8.6	836.2	86.7
	6	Ipsos	Paris	France	ipsos.com	44	5640	871.7	8.2	-	-
	19	MORI	London	U.K.	ipsos-mori.com	2	460	92.9	14.4	-	-
7	7	Information Resources Inc.	Chicago	U.S.	infores.com	8	3604	624	8.9	409	34.5
8	8	Synovate	London	U.K.	synovate.com	51	5559	602.9	10.8	494.2	82
9	10	Westat Inc.	Rockville, Md.	U.S.	westat.com	1	1835	420.4	5.7	-	-
10	11	Arbitron Inc.	New York	U.S.	arbitron.com	2	1057	310	3.9	12.4	4
11	12	INTAGE Inc.**	Tokyo	Japan	intage.co.jp	2	1500	261.4	8.1	1.9	0.7
12	13	Harris Interactive Inc.	Rochester, N.Y.	U.S.	harrisinteractive.com	4	1373	210.5	2.5	42.5	20.2
13	14	Maritz Research	Fenton, Mo.	U.S.	maritzresearch.com	4	612	207.1	13.1	42.9	20.7
14	16	J.D. Power and Associates	Westlake Village, Calif.	U.S.	jdpower.com	8	820	198.2	18.3	46	23.2
15	15	Video Research Ltd.**	Tokyo	Japan	videor.co.jp	3	391	183	5.1	0.2	0.1
16	18	The NPD Group Inc.	Port Washington, N.Y.	U.S.	npd.com	13	875	161.1	14.3	32.6	20.2
17	17	Opinion Research Corp.	Princeton, N.J.	U.S.	opinionresearch.com	5	707	150.6	2.1	56.4	37.5
18	22	IBOPE Group	Sao Paulo	Brazil	ibope.com.br	15	1483	82.1	5.9	18.3	22.3
19	20	Lieberman Research Worldwide	Los Angeles	U.S.	lrwonline.com	2	309	75.7	-2.6	9.9	13.1
20	21	Dentsu Research Inc.	Tokyo	Japan	dentsuresearch.co.jp	1	118	61.1	-9.8	0.2	0.3
21	23	Nikkei Research Inc.	Tokyo	Japan	nikkeiresearch.com	5	170	53.1	1.9	-	-
22	25	Abt Associates Inc.	Cambridge, Mass.	U.S.	abtassociates.com	1	200	52.2	25.8	-	-
23	-	comScore Networks Inc.	Reston, Va.	U.S.	comscore.com	3	345	50.5	29	5.6	11.1
24	-	Market Strategies Inc.	Livonia, Mich.	U.S.	marketstrategies.com	2	175	44.5	12.7	1.5	3.4
25	24	Burke Inc.	Cincinnati	U.S.	burke.com	1	198	42.8	-1.4	5.7	13.3
						Total	99,910	$14,399.7	5.4%	$9,711.8	67.4%

** Estimated by Top 25 ** For fiscal year ending March 2006

Includes countries that have subsidiaries with an equity interest or branch offices, or both
Includes some nonresearch employees
Total revenue that includes nonresearch activities for some companies are significantly higher. This information is given in the individual company profiles.
Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. See company profiles for explanation. Rate of growth is based on home-country currency and includes currency exchange effects

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