2006年Honomichl全球市場研究公司25強
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出自 MBA智库百科(https://wiki.mbalib.com/)
TOP 25 GLOBAL RESEARCH ORGANIZATIONS
--THE WORLD'S LEADING MARKETING RESEARCH COMPANIES
| 2005 | 2004 | Organization | Headquarters | Parent country | Web site (www.) | No.of countries with subsidiaries/branch offices[1] | Researchonly full-time employees[2] | Global research revenue[3](U.S.$,in millions) | Percent change from 2004[4] | Revenue from outside home country (U.S.$,in millions) | Percent of global revenue from outside home country |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 1 | VNU NV | Haarlem | Netherlands | vnu.com | 81 | 37884 | $3,537.90 | 2.80% | $3,502.50 | 99% |
| 2 | 2 | Taylor Nelson Sofres plc | London | U.K. | tns-global.com | 70 | 13580 | 1802.7 | 4.1 | 1513.5 | 84 |
| 3 | 3 | IMS Health Inc. | Fairfield, Conn. | U.S. | imshealth.com | 76 | 6900 | 1754.8 | 7.8 | 1120.5 | 63.9 |
| 4 | - | GfK AG | Nuremberg | Germany | gfk.com | 60 | 7515 | 1311.3 | 5.2 | 955.9 | 72.9 |
| 5 | GfK Group | Nuremberg | Germany | gfk.com | - | - | 917.3 | 6.5 | - | - | |
| 9 | NOP World | Nuremberg | Germany | gfk.com | - | - | 394 | 2.3 | - | - | |
| 5 | 4 | The Kantar Group | Fairfield, Conn. | U.K. | kantargroup.com | 61 | 6600 | 1237.2 | 1.6 | 798 | 64.5 |
| 6 | - | Ipsos Group SA | Paris | France | ipsos.com | 44 | 6100 | 964.6 | 8.6 | 836.2 | 86.7 |
| 6 | Ipsos | Paris | France | ipsos.com | 44 | 5640 | 871.7 | 8.2 | - | - | |
| 19 | MORI | London | U.K. | ipsos-mori.com | 2 | 460 | 92.9 | 14.4 | - | - | |
| 7 | 7 | Information Resources Inc. | Chicago | U.S. | infores.com | 8 | 3604 | 624 | 8.9 | 409 | 34.5 |
| 8 | 8 | Synovate | London | U.K. | synovate.com | 51 | 5559 | 602.9 | 10.8 | 494.2 | 82 |
| 9 | 10 | Westat Inc. | Rockville, Md. | U.S. | westat.com | 1 | 1835 | 420.4 | 5.7 | - | - |
| 10 | 11 | Arbitron Inc. | New York | U.S. | arbitron.com | 2 | 1057 | 310 | 3.9 | 12.4 | 4 |
| 11 | 12 | INTAGE Inc.** | Tokyo | Japan | intage.co.jp | 2 | 1500 | 261.4 | 8.1 | 1.9 | 0.7 |
| 12 | 13 | Harris Interactive Inc. | Rochester, N.Y. | U.S. | harrisinteractive.com | 4 | 1373 | 210.5 | 2.5 | 42.5 | 20.2 |
| 13 | 14 | Maritz Research | Fenton, Mo. | U.S. | maritzresearch.com | 4 | 612 | 207.1 | 13.1 | 42.9 | 20.7 |
| 14 | 16 | J.D. Power and Associates | Westlake Village, Calif. | U.S. | jdpower.com | 8 | 820 | 198.2 | 18.3 | 46 | 23.2 |
| 15 | 15 | Video Research Ltd.** | Tokyo | Japan | videor.co.jp | 3 | 391 | 183 | 5.1 | 0.2 | 0.1 |
| 16 | 18 | The NPD Group Inc. | Port Washington, N.Y. | U.S. | npd.com | 13 | 875 | 161.1 | 14.3 | 32.6 | 20.2 |
| 17 | 17 | Opinion Research Corp. | Princeton, N.J. | U.S. | opinionresearch.com | 5 | 707 | 150.6 | 2.1 | 56.4 | 37.5 |
| 18 | 22 | IBOPE Group | Sao Paulo | Brazil | ibope.com.br | 15 | 1483 | 82.1 | 5.9 | 18.3 | 22.3 |
| 19 | 20 | Lieberman Research Worldwide | Los Angeles | U.S. | lrwonline.com | 2 | 309 | 75.7 | -2.6 | 9.9 | 13.1 |
| 20 | 21 | Dentsu Research Inc. | Tokyo | Japan | dentsuresearch.co.jp | 1 | 118 | 61.1 | -9.8 | 0.2 | 0.3 |
| 21 | 23 | Nikkei Research Inc. | Tokyo | Japan | nikkeiresearch.com | 5 | 170 | 53.1 | 1.9 | - | - |
| 22 | 25 | Abt Associates Inc. | Cambridge, Mass. | U.S. | abtassociates.com | 1 | 200 | 52.2 | 25.8 | - | - |
| 23 | - | comScore Networks Inc. | Reston, Va. | U.S. | comscore.com | 3 | 345 | 50.5 | 29 | 5.6 | 11.1 |
| 24 | - | Market Strategies Inc. | Livonia, Mich. | U.S. | marketstrategies.com | 2 | 175 | 44.5 | 12.7 | 1.5 | 3.4 |
| 25 | 24 | Burke Inc. | Cincinnati | U.S. | burke.com | 1 | 198 | 42.8 | -1.4 | 5.7 | 13.3 |
| Total | 99,910 | $14,399.7 | 5.4% | $9,711.8 | 67.4% |
** Estimated by Top 25 ** For fiscal year ending March 2006
- Includes countries that have subsidiaries with an equity interest or branch offices, or both
- Includes some nonresearch employees
- Total revenue that includes nonresearch activities for some companies are significantly higher. This information is given in the individual company profiles.
- Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. See company profiles for explanation. Rate of growth is based on home-country currency and includes currency exchange effects
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