COTT公司

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COTT公司(Cott Corporation)：在全球飲料行業中排名第三

COTT公司官方網站網址：http://www.cott.com/ 英文

　　COTT公司成立於1952年，總部位於加拿大安大略省多倫多市，是零售商品牌飲料供應商，主要生產零售商品牌的碳酸類軟飲料。通過其下屬子公司在北美和歐洲開展業務。近74%的零售商品牌的碳酸類軟飲料在北美市場銷售，44%在英國銷售。

　　Cott是較早資本化的企業，分別在加拿大和美國兩地上市：一家在多倫多證券交易所（Toronto Stock Exchange，縮寫“TSX”）主板上市，股票代碼是“TSX：BCB”（在加拿大以外國家又標作“BCB.TO”）；另一家在紐約證券交易所（New York Stock Exchange，縮寫“NYSE”）上市，股票代碼是“NYSE：COT”。

　　Cott公司在全球飲料行業中排名第三。總體上說，這家公司一直只能在強大的可口可樂與百事可樂（“兩樂”）夾縫中生存。

　　根據Michael Forsythe在2002年1月31日撰寫的一篇報道，Cott曾雄心勃勃，計劃殺進當時全球第四大可樂市場的中國，目標是和可口可樂、百事可樂兩大巨頭競技中國市場。當時它也已經獲得了一項許可：在北京邊上創辦一家飲料工廠。但後來事情不了了之，估計是因為條件尚未成熟。

　　Cott Corporation (Cott) is a non-alcoholic beverage company and a provider of retailer brand soft drink. In addition to carbonated soft drinks (CSDs), the Company’s product lines include clear, still and sparkling flavored waters, juice-based products, bottled water, energy drinks and ready-to-drink teas. The Company operates in five segments: North America (which includes the United States reporting unit and Canada reporting unit); United Kingdom (which includes its United Kingdom reporting unit and its Continental European reporting unit); Mexico; Royal Crown International (RCI), and All Other (which includes its Asia reporting unit and its international corporate expenses). During the fiscal year ended December 27, 2008 (fiscal 2008), Cott closed its Asian operations.

　　Cott began as a Canadian company importing bottled and canned carbonated beverages into Quebec from the United States in 1952 and afterwards began to bottle and can beverages in the city of Laval, Québec. From 1976 to 1991, Cott expanded its distribution throughout Canada and into the United States and Europe. During the 1970s, labels of its products were printed with the punning slogan "It's Cott to be good". Vess Beverage assets and division, Vess Specialty Packaging Company, was purchased in 1994.^[1]

　　From 1992 to 1996, Cott was headed by Heather Reisman, founder of Indigo Books & Music.

　　In October 2000, Concord Beverages, with its Vintage brand seltzer water, is acquired from Honickman Group.^[2]In April 2007, Cott was said to be considering a bid for Cadbury Schweppes soft drinks business.^[3] In 2007, in conjunction with the premier of the The Simpsons Movie, Cott partnered with 7-Eleven to produce "Buzz Cola", a fictional soda found in the The Simpsons television series.^[4] In late February 2008, Cott was served notice by its key customer, Wal-Mart, that shelf space for some soft drinks made by Cott for the world's largest retailer would be cut back.^[5] Nearly a year later in January 2009, Wal-Mart informed Cott it was terminating a 10-year-old pact under which Cott had been supplying the company with store-branded soft drinks.

　　Red Rooster is a mixed fruit flavour energy drink brand that is produced by Cott. It was introduced in to compete with Red Bull and has seemingly worked as it is still in production. It is packaged in slim 250 ml cans or in 1 litre bottles. It is significantly less expensive than Red Bull. It is available for purchase in the United Kingdom (UK) in Morrisons, Total S.A., Farmfoods, Asda and the Co-op UK, in Mace, Dunnes Stores in Ireland, and in Match supermarkets in Hungary.

　　Cott's 24, The Series is the name given to the 440 ml and 500 ml can version of the product. It is sold mostly in UK discount stores. The name of the drink comes from the American television series 24. The drink's advertising slogan is "Every second counts!", which ties into the real-time nature of the television series. It is formulated with 32 milligrams of caffeine per 100 milliliters. A diet version is now being introduced in some UK stores.