羅勃特·G.庫珀
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羅勃特·G.庫珀(Robert G. Cooper):新產品管理領域里的世界級專家,門徑管理程式奠基人
目錄 |
羅勃特·G.庫珀博士是新產品管理領域里的世界級專家,加拿大安大略省麥克馬斯特大學邁克爾·G.德格魯特商學院和佩恩州立大學商業管理學院的市場營銷教授,門徑管理程式奠基人,目前這一程式仍被世界上眾多的主流公司廣泛地運用於新產品的開發與面世.他對近數百家企業的新產品項目提供咨詢.
庫珀（Cooper）教授長期致力於產品創新(開發)管理研究，尤其是實證研究，他認為通過廣泛調查和統計分析，可以發現產品創新(開發) 規律，它的許多實證研究報告成為理論界和企業界進行新產品成敗分析的重要依據。
Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to many groundbreaking discoveries including the Stage-Gate® Idea-to-Launch process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in thousands of companies and has assembled the world’s most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.
A prolific author, he has published more than 90 academic articles and seven books, including the best selling ‘Winning at New Products, 3rd Edition’. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.
