精信廣告公司

出自 MBA智库百科(https://wiki.mbalib.com/)

　　精信廣告於1917年始創於美國紐約，1992年在中國與中信集團屬下的國安廣告組成合資公司，成立精信廣告，分別在北京、上海及廣州設有分公司。

　　精信是美國最大廣告公司，全球排名第7位，在90個國家有400個辦公室。精信領導廣告同業，多年來不斷的更新和突破。以“常更新，實力跨全球”的理念，已為其遍佈全球的客戶取得有目共睹的成績。1998年精信被評為“全球最創意的廣告公司。” 精信廣告在中國的發展迅速：很快成為國內強大的4A國際廣告公司之一。她旨在中國建立世界級品牌，以創新精神為自己及客戶贏得成功。

　　2004年,WPP集團併購精信整合行銷集團環球。

　　2006年,WPP和中信國安解除合約。精信廣告中國獨資。

Grey Group is a global advertising and marketing agency, driven by a passion for delivering "Famousily Effective" solutions - with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities— organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.

As a unit of communications conglomerate WPP Group, Grey Global Group operates branded independent business units in many communications disciplines including: advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, interactive marketing — through its subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WINGLATINO.

Grey Group’s international clients include: Procter & Gamble, GlaxoSmithKline, Nokia, BAT, Diageo, Volkswagen, Novartis, Wyeth, Canon, Direct TV and 3M.

The company has won: 10 Cannes Lions; beside the Addy, Clio and one Emmy Award. Grey Group's European network, Grey EMEA, won 26 Euro EFFIE awards, and is the four-time Euro EFFIE Agency Network of the Year, in four consecutive years of 2005–2008.

　　精信環球下屬主要公司：精信廣告、Grey Direct、GCI、領先媒體、安可公關

　　Larry Valenstein於1917年創建的精信環球集團（Grey Global Group）在業界以創意與良好的客戶管理贏得了長期忠誠客戶：該公司為寶潔服務的時間超過40年；2002年精信環球收入12億美元，排名全球第7大廣告與傳播集團；而精信廣告以收入5.86億美元，排名廣告代理公司第12名。領先媒體（MediaCom Worldwide）2002年以123億美元的承攬額排名全球第9位，在網路媒體領域排名第2，主要客戶包括3M、英美煙草、Cendant、ConAgra、葛蘭素史克、Hasbro、LVMH、瑪氏（Mars, Inc.）、諾基亞、甲骨文、寶潔、大眾汽車和華納兄弟等。

Founded in 1917 (1917) by Larry Valenstein and Arthur Fatt, Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925.

In 1956 (1956), Grey acquired its first major client, Procter & Gamble. Through the 1960s and 1970s, Grey continued to acquire such major accounts, and grew into related communication fields. In 1970 (1970), Edward H. Meyer became CEO and would remain in that position for 36 years before selling the company and joining his son, Anthony E. Meyer, in management of private family wealth.

In 1988 (1988), the off-shore operation, London-based Grey Communications Group, recruited Barry Chapman as Group IS Director. In 1989 (1989) Chapman developed the New Media Experiment. Chapman explored the use of the internet as an alternative to traditional advertising media putting Grey at the forefront of the internet revolution.

In 2000 (2000), Grey Advertising became Grey Global Group. On March 7, 2005 (2005-03-07), WPP Group beat out Havas in a race to acquire Grey Global, the seventh-largest advertising agency at the time,[citation needed] for approximately 1.3 billion USD.

In late 2005, James R. Heekin III became CEO of Grey Worldwide, Grey Global Group's traditional advertising agency. On January 1, 2007 (2007-01-01), he became Chairman and CEO of Grey Group, the renamed agency holding company. He reports to Martin Sorrell, CEO of WPP Group.

Grey Group, Grey Advertising New York and G2 moved to a LEEDS certified building at 200 5th Avenue in New York in November 2009, after 45 years at their previous location.

In 2010, Grey was named to Fast Company's 50 Most Innovative Companies. In 2010, Grey was put on Ad Age's "Agency A-List". In 2006, Grey was awarded 12 "Spots of the Week" by Advertising Age, which placed it second-highest overall.

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