奧倫納素

出自 MBA智库百科(https://wiki.mbalib.com/)

奧倫納素網站:http://www.ernolaszlo.com/

Erno Laszlo

　　奧倫納素於1927年由匈牙利皮膚學專家奧倫納素博士創立，1939年在紐約曼哈頓建立護膚學會，通過明星、名流推廣品牌，在歐美上流社會風靡了80多年，目前在全球有近千家零售店，都設在當地的高檔商業區。

奧倫納素博士是護膚美容界的先知，他首創的多項護膚概念，到現在仍被廣泛應用，保養及療效性均獲得肯定。其成功的背後，創下許許多多美容界的第一次：

• 首位將皮膚醫學及與保養概念合而為一，並創造以植物\為基礎的獨特成份及融合皮膚的護膚系統，改善皮膚建立健康、亮麗膚質。
• 以“時鐘”將皮膚更仔細地分類，然後首創為不同的皮膚類別及其中細微差別，配製適合“個人”的護膚儀典。
• 為青春期皮膚創製護膚程式。
• 宣佈受陽光紫外線曝曬的危險，並創製一系列抗曬護膚品。
• 率先提出－－水是皮膚天然寵物的理論，併發明水洗潑面法和可增加及補充皮膚水份的護膚品。科學亦證實－－水能令皮膚天然再生，而非油。
• 特為油性皮膚，創製以水份為主的化妝用品。

　　he story of Erno Laszlo!

　　Erno Laszlo, a skin care range that created history in the cosmetic world is now rumoured to set foot in UAE. Nirmal Khanna narrates its success story...

　　A major American cosmetics company is set to make a comeback into the UAE market and will probably nudge other brands off the shelves as the story behind its myriad successes is revealed.

　　Erno Laszlo, a skincare range, which has been used for decades by the rich and famous of the United States apart from titled European royalty, celebrities from the social circuit plus Hollywood stars, is being re-launched after a short period of being dormant.

　　The story unfolds: Once upon a time, in a land of princes and palaces, there lived a not-so-beautiful princess. Denied fairytale happiness, she became a recluse at court, bothered largely by her plainness. She was Princess Stephanie, widow of Crown Prince Rudolf of the Hapsburg dynasty. Married at 15, her dashing husband found her unattractive and began consorting with the great beauties of Europe.

Erno Laszlo Advertorial

　　Later, the prince and his mistress were found dead in at the Mayerling hunting lodge. The princess became more of a recluse but in her middle age, her father married her off again, elevating her husband to a prince.

　　Soon to come into her life was a young dermatologist, Erno Laszlo, a Hungarian, who was developing a specialised range of skincare. He was escorted to the palace and a doctor/patient relationship was born. The princess, who followed his regime and used his creams regularly, soon had a beautiful skin and with this came a new confidence.

　　The doctor developed his own methods of 'prevention, protection and correction 'apart from a personalised regime. He also advocated washing the face and splashing on lots of water.

　　Each person was given a specialised treatment and spoke of remarkable results. As news of his success spread he list of clients grew rapidly.

　　In 1937 Erno Laszlo went visit some immigrant friends who were based in Hollywood and seeing the potential in the United States, two years later, he migrated and set up home in New York.

　　Celebrities arrived at his doorstep. Amongst them was Baroness Cecile de Rothschild, the Duchess of Windsor, Marjorie Merewether Post, and Gloria Vanderbilt. Clients were accepted only after a recommendation and then again, were restricted.

　　His reputation continued to grow, as did his list of clients, which later included even President and Jacqueline Kennedy. Erno Laszlo died in 1973 but his company, which is, now headed by Robert Neilson, and Jane Terker, both veterans of the cosmetics' industry, has kept to his principles of skincare. The legendary dermatologist had developed a system of 'clocking the skin' for accurately identifying skin types-oily, dry and normal. There are seven clocks each representing skin type classification According to him 12 o'clock was the perfectly balanced skin and each half-hour before or after represented a different type. According to this system, his prescriptions were dispended.

　　Dr Laszlo developed his own,' water wash technique'. He advised that a person should fill a basin with warm water. Then take a bit of Active pHelityl oil in the palm, smooth it over the face. Then, dip a bar of Active pHelityl soap into hot water and rub onto the oily skin. Make a rich lather of the soap and massage it into the skin. Splash on the treatment water twenty times and then ten with fresh warm water. This was followed by a formulation to suit the skin.

　　Sounds different and interesting? Yes, but obviously the results are great or he would not have had such an impressive clientele. It took the doctor years to perfect the formulation and then he combined it with a liberal use of water.

　　And to quote Dr Erno Laszlo, 'If water did not exist, I would have had to invent it."

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