电扬广告公司
出自 MBA智库百科(https://wiki.mbalib.com/)
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电扬广告公司(DY&R)是由全美排名前五大广告集团扬雅广告公司(Young & Rubicam)（也译为：扬·罗比凯广告公司）与全球最大的广告代理公司电通(Dentsu)合资成立，服务网络遍布全球73个国家、155个分公司。
1986年中国国际广告公司与扬·罗比凯广告公司和电通广告公司联合成立中国电扬广告公司，这是中国内地第一家合资4A广告公司。扬·罗比凯率先把国际专业广告和品牌实践经验及模式带入中国。
1988中国台湾电通扬雅广告公司正式成立，2002年结合扬雅集团(Y&R Inc.)中的负责直效行销及顾客关系管理业务的伟门公司(Wunderman)，为客户提供有效的整合行销传播服务及品牌管理沟通方案。
Founded in 1981, Dentsu Young & Rubicam is a unique joint-venture of two leading global communications groups, Dentsu and Young & Rubicam. Working as partners, our cross-cultural pedigree of Japan and the West allows us to provide innovative solutions to our clients and brands both in Japan and globally.
We free ourselves from preconceived ideas in developing strategies. We produce work with “today’s realism”, in order to change emotions, attitudes and behavior toward brands.
We are “media neutral”, free from conventional frameworks in media. We develop integrated plans to truly connect people and brands, without being influenced by superficial fads and passing trends.
Furthermore, we utilize resources beyond the preconceived boundaries of “domestic” and “overseas”. With this perspective, we are not only able to support foreign clients aiming for success in the Japanese market, but also to support Japanese companies looking for new opportunities in overseas markets – a bigger challenge, but one that we enjoy.
