恒和量度法
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出自 MBA智库百科(https://wiki.mbalib.com/)
恒和量度法(Constant sum scale)
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恒和量度法是市场调研调查中使用的一种问题类型,在调查中,受访者需要将特定数量的点数或百分比作为总数的一部分。对点的分配进行了划分,以详细说明每个类别的方差和权重。
A constant sum scale is a type of question used in a market research survey in which respondents are required to divide a specific number of points or percents as part of a total sum. The allocation of points are divided to detail the variance and weight of each category.