傑弗里·摩爾

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傑弗里·摩爾（Geoffrey Alexander Moore）

　　傑弗里·摩爾是高科技營銷魔法之父，矽谷戰略與創新咨詢專家。

　　傑弗里·摩爾所創立的關於技術產品生命周期的定律，被稱為新摩爾定律。傑弗里·摩爾的研究以公司盈利的關鍵點“銷售”為切入點，把精力都集中於公司的生存和發展上。

　　傑弗里·摩爾是鴻溝咨詢公司的創始人，同時擔任一些聲名顯赫的商業領袖(如思科的CEO約翰·錢伯斯)的私人顧問，幫助高科技公司化解企業策略和營銷方針上的危機，惠普、微軟、甲骨文等公司都是摩爾的客戶。他的著作已經成為哈佛、斯坦福等許多商學院的必讀書。

　　他的著作有五本：《跨越鴻溝》、《龍卷風暴》、《大猩猩游戲》、《斷層地帶--互聯網時代如何管理股東價值》和2006年1月出版的《與達爾文商榷：偉大的公司在每一個發展階段上是如何進行創新的》。其中，《跨越鴻溝》是他的代表作，被譽為高科技營銷魔法 Geoffrey Moore is a Silicon Valley based high technology consultant and author.

His books are derived from his Silicon Valley consulting work at The McKenna Group and The Chasm Group (which he founded), and earlier work by Everett Rogers on adopter categories and diffusion of innovations.

Looking at the technology adoption lifecycle (innovators, early adopters, early majority, late majority, laggards), his primary focus is on adopter categories.

Moore's key insight is that the groups adopt innovations for different reasons. Early adopters are technology enthusiasts looking for a radical shift, where the early majority wants a "productivity improvement". The latter group want a whole product, where the earlier group only needs the core product, and has the technical competence, and financial resources to make the rest themselves.

One of Moore's most important theories is that of the metaphorical Bowling Alley as it applies to product development and rollout, after the Chasm.

1、Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers (1991, revised 1999) - ISBN 0-06-051712-3

2、Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995) revised as Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (2004) - ISBN 0-88730-824-4

3、The Gorilla Game: An Investor's Guide to Picking Winners in High Technology (with Paul Johnson and Tom Kippola, 1998) revised as The Gorilla Game : Picking Winners in High Technology (1999)

4、Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet (2000), revised as Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy (2002)

5、Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (2005)