依雲

出自 MBA智库百科(https://wiki.mbalib.com/)

官方網站網址：http://www.evian.com/

　　依雲（Evian）是一個水源來自數個靠近法國埃維昂萊班的礦泉水品牌。Evian是一個來自法國的有著悠久歷史的品牌，它的名字源自法國阿爾卑斯山系的同名小鎮。1991年由達能集團所有。經過多年的醞釀，2001年它生產了同品牌的化妝品系列，同樣來自礦泉水的純天然的化妝品系列。

依雲礦泉水

　　Evian礦泉水產於法國阿爾卑斯山，經過最少15年冰川岩層過濾而成，含有多種礦物質，持續使用可能增加皮膚彈性。特殊噴嘴設計每次可噴出數百萬滴依雲天然礦泉水，有助及滋潤面部肌膚並有助於妝容貼面持久。連續使用２周後使您的肌膚含水量增加6%。內含純植物中提煉的保濕因數，使肌膚保水、滋潤、增加彈性。

　　一個禮拜的時間讓你的肌膚含水量增加5%，之後每周只需使用二至三次,能令肌膚水份增加10-15%，水水嫩嫩，著裝效果更出色，全天然，對任何肌膚都有明顯效果。

　　依雲噴霧含有多種礦物質，持續使用能增加皮膚彈性，其獨特的噴嘴設計每次可噴出百萬滴依雲天然礦泉水，有助按摩及滋潤面部肌膚及有助於妝容貼面持久。

　　依雲水的發現是一個傳奇。1789年夏，法國正處於大革命的驚濤駭浪中，一個叫MarquisdeLessert的法國貴族患上了腎結石。當時流行喝礦泉水，他決定試一試。有一天，當他散步到附近的依雲小鎮時，他取了一些源自Cachat紳士花園的泉水。飲用了一段時間，他驚奇地發現自己的病奇跡般痊愈了。這件奇聞迅速傳開，專家們就此專門做了分析並且證明瞭依雲水的療效。此後，大量的人們涌到了依雲小鎮，親自體驗依雲水的神奇，醫生們更是將它列入藥方。Cachat紳士決定將他的泉水用籬笆圍起來，並開始出售依雲水。拿破侖三世及其皇後對依雲鎮的礦泉水情有獨鍾，1864年正式賜名其為依雲鎮（Evian來源於拉丁文，本意就是水）。Cachat家的泉邊一時間是衣香鬢影，名流雲集，享受依雲水。

• 1789: During a walk, the Marquis of Lessert drank water from the Sainte Catherine spring on the land of a Mr Cachat. The marquis, who was allegedly suffering from kidney and liver problems, drank regularly of the water while he walked, and claimed that his health improved. Encouraged by Lessert's advocacy of the 'miraculous' water, local doctors began to prescribe it as a health remedy. In response to the growing success of the water, Mr Cachat fenced off his spring and began selling the water.

• 1824: The first baths appeared. The name of the spring was changed from Sainte Catherine to the Cachat Source.

• 1826: The Duke of Savoy gave his permission to start bottling water from the spring.

• 1829: The first Société des Eaux Minérales (Mineral Water company) was founded.

• 1859: The business became a public company as the "Société anonyme des eaux minérales de Cachat".

• 1860: The business became French when Savoy was incorporated into France under the Treaty of Turin.

• 1878: The French Ministry of Health reauthorized the bottling of Cachat water on the recommendation of the Medicine academy.

• 1908: Evian water began to be sold in glass bottles manufactured by the glass factory Souchon-Neuvesel which today is a part of Owens-Illinois.

• 1969: The first PVC bottle was launched.

• 1970: The BSN Group, which eventually became the Danone Group, took 100% control of Evian brand.

• 1995: Evian switched to collapsible PET bottles.

• 2001: Launch of the Evian organic cosmetics branch.

• 2009: Launches commercial: "Evian Roller Babies".