依云

出自 MBA智库百科(https://wiki.mbalib.com/)

官方网站网址：http://www.evian.com/

　　依云（Evian）是一个水源来自数个靠近法国埃维昂莱班的矿泉水品牌。Evian是一个来自法国的有着悠久历史的品牌，它的名字源自法国阿尔卑斯山系的同名小镇。1991年由达能集团所有。经过多年的酝酿，2001年它生产了同品牌的化妆品系列，同样来自矿泉水的纯天然的化妆品系列。

依云矿泉水

　　Evian矿泉水产于法国阿尔卑斯山，经过最少15年冰川岩层过滤而成，含有多种矿物质，持续使用可能增加皮肤弹性。特殊喷嘴设计每次可喷出数百万滴依云天然矿泉水，有助及滋润面部肌肤并有助于妆容贴面持久。连续使用２周后使您的肌肤含水量增加6%。内含纯植物中提炼的保湿因子，使肌肤保水、滋润、增加弹性。

　　一个礼拜的时间让你的肌肤含水量增加5%，之后每周只需使用二至三次,能令肌肤水份增加10-15%，水水嫩嫩，着装效果更出色，全天然，对任何肌肤都有明显效果。

　　依云喷雾含有多种矿物质，持续使用能增加皮肤弹性，其独特的喷嘴设计每次可喷出百万滴依云天然矿泉水，有助按摩及滋润面部肌肤及有助于妆容贴面持久。

　　依云水的发现是一个传奇。1789年夏，法国正处于大革命的惊涛骇浪中，一个叫MarquisdeLessert的法国贵族患上了肾结石。当时流行喝矿泉水，他决定试一试。有一天，当他散步到附近的依云小镇时，他取了一些源自Cachat绅士花园的泉水。饮用了一段时间，他惊奇地发现自己的病奇迹般痊愈了。这件奇闻迅速传开，专家们就此专门做了分析并且证明了依云水的疗效。此后，大量的人们涌到了依云小镇，亲自体验依云水的神奇，医生们更是将它列入药方。Cachat绅士决定将他的泉水用篱笆围起来，并开始出售依云水。拿破仑三世及其皇后对依云镇的矿泉水情有独钟，1864年正式赐名其为依云镇（Evian来源于拉丁文，本意就是水）。Cachat家的泉边一时间是衣香鬓影，名流云集，享受依云水。

• 1789: During a walk, the Marquis of Lessert drank water from the Sainte Catherine spring on the land of a Mr Cachat. The marquis, who was allegedly suffering from kidney and liver problems, drank regularly of the water while he walked, and claimed that his health improved. Encouraged by Lessert's advocacy of the 'miraculous' water, local doctors began to prescribe it as a health remedy. In response to the growing success of the water, Mr Cachat fenced off his spring and began selling the water.

• 1824: The first baths appeared. The name of the spring was changed from Sainte Catherine to the Cachat Source.

• 1826: The Duke of Savoy gave his permission to start bottling water from the spring.

• 1829: The first Société des Eaux Minérales (Mineral Water company) was founded.

• 1859: The business became a public company as the "Société anonyme des eaux minérales de Cachat".

• 1860: The business became French when Savoy was incorporated into France under the Treaty of Turin.

• 1878: The French Ministry of Health reauthorized the bottling of Cachat water on the recommendation of the Medicine academy.

• 1908: Evian water began to be sold in glass bottles manufactured by the glass factory Souchon-Neuvesel which today is a part of Owens-Illinois.

• 1969: The first PVC bottle was launched.

• 1970: The BSN Group, which eventually became the Danone Group, took 100% control of Evian brand.

• 1995: Evian switched to collapsible PET bottles.

• 2001: Launch of the Evian organic cosmetics branch.

• 2009: Launches commercial: "Evian Roller Babies".