CPTM广告
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出自 MBA智库百科(https://wiki.mbalib.com/)
CPTM (Cost per Targeted Thousand Impressions)定位用户千次印象费用
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CPTM (Cost per Targeted Thousand Impressions,定位用户千次印象费用)是指经过定位的用户(如根据人口统计信息定位)的千次印象费用。
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CPTM与CPM广告的区别在于,CPM是所有用户的印象数,而CPTM只是经过定位的用户的印象数。
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The "M" has nothing to do with "mega" or million. It's taken from the Roman numeral for "thousand".
in Latin mille means thousand..