美國柯爾百貨公司
出自 MBA智库百科(https://wiki.mbalib.com/)
目錄 |
Kohl's由Kohl家族於1962年在密爾沃基創立，現在店鋪遍佈美國34個州。該公司未來兩年積極擴展後，規模將擴增三分之一。
Kohl's的銷售對象以家有幼兒的年輕母親為主，店鋪多數設於家庭聚居的市區，強調購物便利和物有所值。該公司正展開強勁的宣傳攻勢，今年3月，每間新店的首600名顧客都獲贈Kohl's手輓袋一個；加州28家新店開張前，附近的居民都獲得價值10美元的贈券。此外，在店內填表申請Kohl's信用卡的顧客，可獲九折購物優惠。Kohl's憑著種種推廣手法，成功吸引了一大批捧場客。
Kohl's與對手Mervyn's一樣，設有兒童、青少年、女士及男士產品部，貨品以服裝為主，價格相宜，質素不俗，加上各種促銷優惠，因此頗受歡迎。
Beginnings成立
Max Kohl, who had previously operated traditional grocery stores, built his first Kohl's supermarket in 1946, first in what would become a southeastern Wisconsin chain known as Kohl's Food Stores.In 1962, he started his first department store, also called Kohl's Department Stores.
In 1972 the British-American Tobacco Company's (parent of U.S. subsidiary Brown & Williamson Tobacco Co.) U.S. retail division, BATUS Inc., bought a controlling interest in Kohl's Corp., which at the time operated 50 grocery stores, six department stores, three drug stores and three liquor stores.The Kohl family, led by Allen and Herb Kohl, stayed on to manage the company. The family left the management in 1979, and Herb Kohl went on to become a United States Senator and owner of the Milwaukee Bucks. This firm expanded Kohl's presence from 10 to 39 stores in Wisconsin, Illinois and Indiana. The grocery stores were eventually sold to A&P in 1983, operating under the name Kohl's II, but the last of them were later closed in 2003.
Expansion發展
A group of investors, including the senior management, purchased the company in 1986, and the company added 27 more stores in the next two years. In 1988, the chain acquired 26 locations from Chicago-based MainStreet, gaining several stores in Chicago's suburbs, Minneapolis, Minnesota and parts of Michigan. In 1992, the company went public and a period of expansion began. Kohl's entered mid-Atlantic markets in 1997 (opening in many former locations of Clover, an offshoot of the Strawbridge's corporation, brand department stores in the Philadelphia region); Texas, Missouri and the North East in 1999; Georgia and the Southeast in 2001; New England in 2002; California and the Southwest in 2003; and the Northwest in 2006.
The chain's expansion has mainly focused on the middle of the country; however, they recently expanded into the Rochester and Buffalo markets in Western New York. In April 2005, the company opened stores in Florida and other Southern states.
Opening in January 2007 is Kohl's design office, to be located in the heart of New York's Garment District. The 23,000-square-foot facility, located at 1359 Broadway, is the company's first product-design presence in the nation's fashion capital.
