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墨西哥航空公司

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墨西哥航空公司(Mexicana Airlines)
墨西哥航空公司(Mexicana Airlines) 曾是星空聯盟成員之一(於2000年7月1日加入星空聯盟,因星空聯盟不與美國聯合航空繼續合作,於2004年3月31日退盟)

目錄

墨西哥航空公司簡介

  墨西哥航空公司(Mexicana Airlines)是最大的墨西哥國內航空公司之一,其運作超過86年,它是全世界航空公司歷史上第四長歷史的公司,因此,也是歷史最悠久的航空公司之一。墨西哥航空公司成立時間非常早,1921年就已經成立,1929年時被美國泛美航空買下仍維持原來名稱運作, 1936年開始營運第一條國外航線,當年成為飛抵洛杉磯機場的第一家外國航空公司。墨西哥航空(MX)是服務於美洲周邊地區的航空公司,是最防範覆蓋從墨西哥和美國及周邊地區航空公司。

墨西哥航空公司的飞机
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墨西哥航空公司的飛機

  墨西哥航空樞紐機場是墨西哥城國際機場,服務於50多個目的地,在北美洲,中美洲,南美洲和加勒比地區。並與墨西哥國際航空公司( Aeromexico)代碼共用,提供了極大的好處。提供乘客積分,機場設施,貴賓廳等多樣化的選擇,並形成世界面更廣泛的航線網路

  墨西哥航空擁有最現代化的機隊(平均6.3年),也是美洲地區最最高水平,服務準時執行率高達90%,平均飛機利用率12:07時每一天。墨西哥航空公司,也有拉美最好的維修基地。2005年7月,墨西哥推出了低成本航空公司“點擊墨西哥”,它提供非常有吸引力的票價,國內航線,通過墨西哥其三個樞紐位,瓜達拉哈拉和韋拉克魯斯州。使用福克100型飛機為旅客提供服務。

EDS運用

  墨西哥航空公司(Mexicana Airlines)有著悠久的創新史。該公司希望採用尖端技術來增加業務收入,並提高在休假套餐市場的業務份額。於是,EDS提供了一個最佳自動化門戶,把代理和客戶與該公司的綜合旅行套餐聯繫起來。

  業務問題

喷涂墨西哥航空公司涂装的EMBRAER190喷气式飞机
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噴塗墨西哥航空公司塗裝的EMBRAER190噴氣式飛機

  當“9·11事件”對旅游和旅行業帶來毀滅性打擊時,很多人曾懷疑航空運輸業是否能夠複蘇。事實上,這種悲慘事件對航空公司起到了催化劑的作用而不是威懾作用。現在,航空公司通過艱苦奮鬥,在全面降價的同時,確保了最佳安全性和最大效率。今天,通過提升服務質量和透明度,具有遠見卓識的強大航空公司正在這個迅速複蘇的行業重新崛起。這種複蘇一方面歸因於網上旅行業(尤其是網上度假套餐市場)的崛起。網上度假套餐市場正在成為航空旅行企業走向成功的入場券。墨西哥航空公司決心把這種銷售潛力便成經營利潤,於是像過去那樣迅速把握住了機會。

  作為世界上歷史第四悠久的航空公司,墨西哥航空公司已經成功運行了86年。憑藉以持續創新為中心的核心價值,該公司在行業變遷和挫折中生存下來,並實現了超越。現在,該公司設想率先推出一個下一代門戶,從而銷售所有的量身定製旅行套餐,包括客房升級、汽車租賃、旅游和酒店服務。有誰能夠比墨西哥航空公司的IT 合作伙伴EDS更好地把這種設想變成現實?

  EDS解決方案

  現在,墨西哥航空公司第四代網站在一個以客戶為中心的可定製界面上集成了各種簡化的自動化業務流程。多年來,EDS不僅幫助墨西哥航空公司確保其Web基礎實施堅固耐用並具有可擴展性,而且確保其客戶受益於最佳內容管理、電子郵件服務和預定技術。在尋求進一步增強客戶服務功能的途徑時,墨西哥航空公司認識到,它也可以把類似的功能延伸到旅行社合作伙伴,並建立一個可盈利的創收渠道。

  作為世界上歷史第四悠久的航空公司,墨西哥航空公司已經成功運行了84年。憑藉以持續創新為中心的核心價值,該公司在行業變遷和挫折中生存下來,並實現了超越。現在,該公司設想率先推出一個下一代門戶,從而銷售所有的量身定製旅行套餐,包括客房升級、汽車租賃、旅游和酒店服務。有誰能夠比墨西哥航空公司的IT合作伙伴EDS更好地把這種設想變成現實? EDS解決方案現在,墨西哥航空公司第四代網站在一個以客戶為中心的可定製界面上集成了各種簡化的自動化業務流程。多年來,EDS不僅幫助墨西哥航空公司確保其Web基礎實施堅固耐用並具有可擴展性,而且確保其客戶受益於最佳內容管理、電子郵件服務和預定技術。在尋求進一步增強客戶服務功能的途徑時,墨西哥航空公司認識到,它也可以把類似的功能延伸到旅行社合作伙伴,並建立一個可盈利的創收渠道。

  墨西哥航空公司戰略的動因是銷售各種旅行套餐。這是一種名叫“最佳度假旅行(VTP)”的核心服務。墨西哥航空公司通過呼叫中心、銷售廳和旅行社來提供這種服務。於是,EDS為“最佳度假旅行(VTP)” 服務建立了一個集中管理應用系統,並通過與主要門戶界面集成,使旅行社、業務合作伙伴和廣大客戶從主網站上通過一臺安全伺服器訪問墨西哥航空公司的旅行套餐。

  旅行社可通過創建他們自己的代理簡介和設置,快速安全地訪問代理銷售數據。客戶和旅行社通過一次網上交易,便可得到一張酒店預定、票價和機場接送為一體的機票。此外,EDS正在擴展這種解決方案,使其包括汽車租賃、旅游和酒店服務,為度假旅行規劃提供真正的一站式服務。墨西哥航空公司和EDS正攜手將該航空公司轉化成一家機敏企業。作為上述設想的組成部分,項目組建立了一個靈活定價模型,以確保墨西哥航空公司僅按交易量支付服務費。現在,該航空公司的IT環境具有可擴展性,能夠迅速經濟地滿足業務需要。

  實施成果

  墨西哥航空公司推出“最佳度假旅行(VTP)”門戶後,第一個月國際銷售額已增長2.5倍,第二個月增長3.5倍。截至年底,墨西哥航空公司共銷售120,132個套餐,比2004年增長44%。墨西哥航空公司完成了兩項任務。一是創建了一個靈活開展業務的新門戶,二是明顯增強了它對旅行社和客戶的服務。現在,協調所有端到端旅行套餐不再是一項複雜的勞動密集型過程。用戶友好和方便的特性將會決定客戶和代理進行度假規劃時對航空公司的選擇。事實上,墨西哥航空公司的客運量在該項服務推出一個月內就翻了一番。隨著2006年7月推出增強型“最佳度假旅行(VTP)”,預計乘客數量將再翻一番,達到700,000人。作為“最佳度假旅行(VTP)”套件的組成部分,該解決方案也增強了墨西哥各地銷售點的功能。這就意味著墨西哥航空公司與主要供應商和銷售商的業務關係也更加穩固,從而確保了這家航空運輸業旗艦企業將繼續創新、增長並建立新的里程碑。

  方法和技術

  EDS的尖端解決方案使墨西哥航空公司能夠自動、高效地掌握其主要業務合作伙伴的客房供應情況,並按照VTP的具體質量標準確定房間價格。該解決方案也可根據每個供應商和市場的具體情況,配置房價的規定、稅金和費用,使客戶和旅行社更加輕鬆地進行旅行計劃。目前,EDS正採用一套能夠支持面向服務架構的基礎設施來增強自動報價系統的性能。

英文簡介

  Compañía Mexicana de Aviación (commonly known by the shorter name Mexicana) is the leading international airline in Mexico and is based in Mexico City. It operates domestic services and international services to North America, Central America, the Caribbean and South America. Its main base is Mexico City International Airport, with hubs at Cancún International Airport and Don Miguel Hidalgo y Costilla International Airport, Guadalajara.

  Its main competitor is Aeroméxico, although the two companies formerly "code-shared" on several routes and were merged for more than a decade. It can claim to be the world's fourth oldest airline, after the Netherland's KLM, Colombia's Avianca, and Australia's Qantas.

公司歷史

  The "Mexicana" brand name was established on July 12, 1921, by American residents in Mexico L.A. Winship and Harry J. Lawson when the Compañía Mexicana de Transportación Aérea, S.A. (roughly "Mexican Air Transport Company" in English), (CMTA) was awarded the Mexico City to Tampico route by the Mexican government. The purpose was to transport wages to the oil fields near Tampico, on the Gulf of Mexico. Mexicana's first aircraft type was the Lincoln Standard, a two-seat biplane, starting operations with two airplanes of the type. The 1920s were groundbreaking times for the airline, with air mail service being established and other services like aerial photography being undertaken.

XA-MEX, a Mexicana A320 at Benito Juárez International Airport, México City, 2006.
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XA-MEX, a Mexicana A320 at Benito Juárez International Airport, México City, 2006.

  William Mallory and George Rihl headed Compania Mexicana de Aviacion ("Mexican Aviation Company" or "Mexican Airline Company"), a competitor to CMTA; they acquired the latter's assets in 1924 and the company that emerged is the one that exists to this day. In 1925 Sherman Fairchild purchased a 20% stake in the Mexican airline introducing Fairchild FC2 airplanes in 1928. In February 1929, Juan Trippe of Pan Am took over the majority of the airline's stock, and the company opened its first international route, with service to the United States. Mexicana used the Ford Trimotor plane to operate the Mexico City-Tuxpan-Tampico-Brownsville, Texas, USA, route. Charles Lindbergh piloted the first flight on this route.

  The 1930s saw route expansion and service improvement. Mexicana opened a route from Brownsville to Guatemala City, stopping over at Veracruz, Minatitlán, Ixtepec and Tapachula. In addition, flights were started to El Salvador, Costa Rica and Cuba, and the association with Pan Am gave them access to Nicaragua and Panama too, through Pan Am's Miami base. (Pan Am had undertaken flights from Mexico City to Miami.) Mexicana also became then the first foreign airline ever to fly to Los Angeles when it began flights on 3 January 1936. The fleet expanded during that decade, as eight Fairchild FC2s and three Fokker F10s were incorporated.

  The 1940s were primarily a period of domestic growth, although service was established from Mexico City to Havana. Routes were opened to Monterrey, Nuevo Laredo, and Mérida. Additionally, a night flight to Los Angeles was established. The Mérida flights also operated at night. Mexicana initially used Douglas DC-2s for these flights but, as time went on, larger aircraft, such as the Douglas DC-3s, were acquired and, later, Douglas DC-4s. The DC-3s were known as El Palacio Aéreo (The Air Palace) for their luxury and comfort. The DC-4 allowed Mexicana to offer non-stop service on the Mexico City to Los Angeles route. By this decade, Mexicana was able to create a certified pilots' school in Mexico City.

  The 1950s saw the airline's growth slow, but Douglas DC-6s were welcomed to the fleet, and a flight attendant school was opened. The DC-6s were put to work on the Mexico City to Puerto Vallarta and Mexico City to Oaxaca routes. Service to San Antonio, Texas was initiated later in the decade.

  In the 1960s, four De Havilland Comets were bought and Mexicana entered the jet age on July 4, 1960 with the first jet service between Mexico City and Los Angeles. At this point, Mexicana was still a Pan American Airways subsidiary and these Comets were intended to replace Pan American's Boeing 707s should this type not fulfill the expectations of Pan American's owner, Juan Trippe. Despite its use of technologically advanced aircraft types, competition was stiff. By the late 1960s, the company faced bankruptcy. Amidst the difficulties, the airline received its first Boeing 727.

  The difficult times brought about a change in the airline's administration and on 15 January 1968, Mexican Crescencio Ballesteros, took over as chairman and Manuel Sosa de la Vega was appointed as President and CEO. The new administration implemented strategic plans and the airline was able to recover from its economic problems soon after.

July 15, 1936 United States edition of a Mexicana timetable. Note the inscription that associates the airline with Pan Am This image has an uncertain copyright status and is pending deletion. You can comment on the removal.
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July 15, 1936 United States edition of a Mexicana timetable. Note the inscription that associates the airline with Pan Am This image has an uncertain copyright status and is pending deletion. You can comment on the removal.

  Despite its economic revival, 1969 was a difficult year for the airline as it lost two Boeing 727 jets in air crashes. The first occurred in bad weather on a flight from Mexico City to Monterrey. The second occurred on an international flight between Chicago and Mexico City.

  In 1971, Mexicana started flights to Luis Muñoz Marín International Airport in San Juan, Puerto Rico, a route it would maintain for more than 25 years without interruption, and to Denver, Colorado. The jet fleet kept expanding and eventually consisted of 19 jets, the largest jet fleet in Latin America at the time. They also started a flight simulator service with a 727 simulator at their hub in Mexico City International Airport. By this time Mexicana had the largest fleet of 727s outside the USA.

  During the 1980s, Mexicana's growth was static. However, a few events touched the company. In 1981, 3 DC-10-15s were received and began making their way through the airline's Caribbean routes. This was the first "wide-body" aircraft type Mexicana ever operated and was intended for use on high-density routes. In 1982, the Mexican government acquired 58% of the airline (only to be reprivatized again in August 1989). In 1984, construction was completed on the company's new corporate headquarters, a building 30 stories tall meant to resemble an air traffic control tower, on Xola Avenue in Mexico City. In March 1986, tragedy struck, as a Boeing 727, Mexicana Flight 940, en route to Puerto Vallarta suddenly caught fire and crashed onto the mountains of western Mexico, killing everyone on board. This is the most recent fatal accident involving a Mexicana aircraft. In 1988, Aeronaves de Mexico (AeroMexico), Mexicana's closest rival, declared bankruptcy. Consequently, Mexicana took over some of AeroMexico's longer flights during the 1990s, including flights to Canada and South America.

1982 Mexicana timetable, note the drawing of a DC-10, as well as Latin American landmarks as Puerto Rico's El Morro castle and Mexico's Mayan ruins
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1982 Mexicana timetable, note the drawing of a DC-10, as well as Latin American landmarks as Puerto Rico's El Morro castle and Mexico's Mayan ruins

  For Mexicana, the 1990s kept bringing changes. The Mexican airline industry was deregulated, which allowed new competitors to form. Seeking to remain competitive and modern, the airline incorporated European-built Airbus A320s in 1991 and Dutch Fokker F100s in 1992. In 1993 a reorganized AeroMéxico took over as the company struggled financially. During the mid-1990s, the Mexican economy was hard-hit by the devaluation of the Mexican peso and Mexicana, AeroMexico, and their regional affiliates were nationalized when their parent company, CINTRA (Corporacion Internacional de Aviacion), was taken over by the government. The airlines remained in their merged state until 2005. As in 1967, a new management team was hired, this time headed by President and CEO, Fernando Flores. The company was reorganized and rationalized, with a new emphasis placed on international service. Unprofitable routes were cut and the DC-10s were retired. The airline ventured deep into South America by adding flights to Lima, Peru, Santiago de Chile, and Buenos Aires, Argentina and further into North America, adding flights to Montreal, Canada. To operate these new and longer routes, the airline leased Boeing 757s, a medium-sized jet that is more modern and smaller than the DC-10 and better suited to the airline's needs at the time. Another aspect of this reorganization involved the creation of alliances. It was part of the regional alliances, LatinPass and Alas de America, and later formed an alliance with United Airlines. This latter alliance brought Mexicana into the network of global alliances, as it eventually led the airline into the Star Alliance. Recognizing the usefulness and importance of the Internet, the airline launched a website meant to promote its service and eventually included a reservation center, allowing potential passengers another option for purchasing tickets.

  In the 2000s, Mexicana has continued to grow. It celebrated its 80th anniversary in July, 2001, just before the terrorist attacks of September 11 sent worldwide aviation into a tailspin. Nevertheless, the airline continues to evolve. It officially joined the Star Alliance in 2000 amid much fanfare, only to exit in March, 2004. Current CEO, Emilio Romano, has stated in the airline's inflight magazine, VUELO, that the airline left the alliance to pursue more effective code-sharing relationships with other airlines. Simultaneously, the airline created an alliance with American Airlines and several oneworld Alliance partner leading some to speculate whether the airline will join that alliance. Nevertheless, it has maintained ties to some of its former Star Alliance partners, such as Lufthansa. In 2003, the airline retired the Boeing 727 after operating the type for almost 40 years. These aircraft were replaced with newer A320, A319, and A318 types. Thus, the airline, once an important Boeing Company operator, is now an important Airbus Industry airline, although it still operates some Boeing types. Notably, the airline's long haul operations are partly conducted by Boeing 757s and Boeing 767s, the latter type introduced in December 2003, although fleet renewal plans may see long haul operations taken over by Airbus types and the Boeing 757s are being phased out of the fleet.

  From 1995 to 2005, Mexicana was merged with AeroMéxico as a part of CINTRA. Despite government announcements indicating that the airlines were going to be privatized, that move did not occur until November 29, 2005, when CINTRA sold Mexicana and its subsidiary, Click Mexicana, to the Mexican hotel chain Grupo Posadas for USD$165.5 million. The road to privatization was long and winding. The government reversed its course on several occasions. At times, it proposed to sell Mexicana and AeroMéxico separately; other times, it proposed to sell them together to increase the bid price. It also proposed to sell the companies merged, but separate from their regional affiliates to increase competition. Several companies expressed interest in purchasing one or both of the airlines. For example, Iberia Airlines of Spain announced it had plans to buy part of both Mexicana and Aeroméxico. However Mexicana's owners rejected the offer possibly because another Iberia-owned Latin-American airline, Viasa of Venezuela, had gone bankrupt under Iberia's ownership. Further, Aerolíneas Argentinas had previously rejected a similar offer by Iberia.

  2005 was an important year for Mexican aviation as several low cost carriers were established in Mexico to compete with AeroMéxico and Mexicana. For its part, Mexicana rebranded its regional subsidiary, AeroCaribe, as "Click Mexicana" and promotes it as a low cost carrier. This is part of the company's plan to remain competitive as the aviation industry changes and competition intensifies. Another component of this plan includes increasing its internationl presence. On July 12, 2006, Mexicana announced that it intends to open new routes to the United States to Seattle, Ontario, Detroit, Charlotte, and Puerto Rico; it is also negotiating with Arkansas officials to serve Little Rock. Of greater interest, perhaps, the airline is studying the possibility of opening flights to to Shanghai, China in 2007. Should the airline undertake this challenge, it would mark an important achievement in its 85 year history.

  The airline is wholly owned by Grupo Posadas and it has 7,867 employees (at June 2007).

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評論(共3條)

提示:評論內容為網友針對條目"墨西哥航空公司"展開的討論,與本站觀點立場無關。
189.169.157.* 在 2008年3月12日 02:59 發表

對照閱讀本條目與“天合聯盟”條目,發現Mexicana與Aeromexico這兩家航空公司的翻譯被混淆。Aeromexico是天合聯盟成員,而Mexicana並不是,從他們的網站上可以容易發現。

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Lolo (討論 | 貢獻) 在 2008年3月12日 14:51 發表

189.169.157.* 在 2008年3月12日 02:59 發表

對照閱讀本條目與“天合聯盟”條目,發現Mexicana與Aeromexico這兩家航空公司的翻譯被混淆。Aeromexico是天合聯盟成員,而Mexicana並不是,從他們的網站上可以容易發現。

多謝您的細心的觀察,現已修改。Mexicana與Aeromexico確實為兩家不同的航空公司,Mexicana應該翻譯為墨西哥航空公司(MX),Aeromexico則應該譯為墨西哥國際航空公司(AM)。望以後您對我們的網站多多指教。

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201.160.197.* 在 2009年6月16日 11:08 發表

OK

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