美国VF集团

出自 MBA智库百科(https://wiki.mbalib.com/)

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官方网站网址：http://www.vfc.com

　　美国VF集团位列美国财富五百强，是全球最大的成衣上市公司之一。VF集团的目标是：成为世界上最贴近消费者需求的成衣公司。集团拥有一系列的国际品牌产品：牛仔休闲服饰、户外运动服饰、工装服饰、针织品、童装、背包及泳装等等.其中为世界知名品牌的有Lee，Wrangler，Hero， The North Face，Nautica，JanSport，Vans， Kipling，Reef......大部份品牌在全球150多个国家的销售市场上处位于领先地位。

　　VF集团巨额投资在中国，并深信中国具有庞大的消费市场。集团将不断寻求商务机会，引领旗下的著名品牌进入中国市场。

　　恒德利服装有限公司（H. D. Lee Apparel Limited ）成立于1995年，是VF集团在国内设立的第一个全资附属公司，并于广州，深圳，上海，北京设有分支机构，现时主要负责Lee、Wrangler和 Hero牛仔品牌服饰在中国地区的产品开发，生产和销售。为加速对市场需求的应答，公司于2006年成立恒德利服装有限公司顺德分厂，专门负责牛仔产品的洗水研发和样板生产。

　　威富服装（深圳）有限公司成立于2007年，主要负责世界著名品牌The North Face户外运动服饰在中国地区的经营业务。

　　香港威富有限公司成立于1974年，是VF集团全球四大采购中心之一，下设的广州代表处和上海代表处，负责中国地区有关服装、袋及鞋类采购的业务联络。

We will grow by building leading lifestyle brands that excite consumers around the world.

Ours is a perpetually driven culture, focused on constant innovation. Using deep research and insights, we combine the art and science of apparel to create products that excite consumers and brands that inspire loyalty.

We responsibly manage the industry's most efficient and complex supply chain, which spans multiple geographies, product categories and distribution channels.

Our goal is to continuously exceed the expectations of our consumers, customers, shareholders and business partners. We help our retail partners win with consistently solid execution and outstanding service. And we continually find ways to improve our performance and generate bottom line results.

Our people are the source of our success. VF associates share a deep commitment to diversity - in people and ideas. We conduct business with the highest levels of honesty and integrity and we foster a positive working environment based on creativity, collaboration and congeniality.

These are the things that make us great. These are the things that make us VF.

Today, VF is the world's largest apparel company. And we believe we're just getting started. Based on the results we've achieved over the past several years, we're confident that our strategy for growth - our Growth Plan - will continue to succeed.

Launched in 2004, our Growth Plan began the process of transforming VF into a global lifestyle apparel company. The Plan identified six Growth Drivers crucial to our success. These Drivers ensure a balanced approach to growth across multiple fronts, from acquisitions to international expansion to increased direct-to-consumer businesses.

The Plan also called for significantly increasing the share of revenues of our lifestyle businesses — Outdoor and Action Sports, Sportswear and Contemporary Brands — up to 60% of total revenues. A robust acquisition program, combined with strong organic growth, has enabled us to show steady progress against this goal. At the same time, our heritage businesses — Jeanswear and Imagewear — will continue to be important revenue and profit centers.

In January 2008, we updated our Growth Plan to reflect our confidence in our future. We established a new long-term revenue growth target of 8-10% fueled by both organic growth and acquisitions, an earnings per share growth target of 10-11% and a dividend payout of 40% of earnings. We also communicated our goal of achieving an operating margin of 15%. International growth and expansion in our direct-to-consumer businesses are key drivers of our Growth Plan. We expect that by 2012 international revenues will comprise a third of total revenues, while our direct-to-consumer business will account for 22% of total revenues and we aim to hit $11 billion in total revenues.

Even though the global recesssion had made our business challenging, we will remain focused on the biggest drivers of profitable growth combined with expert execution.

Our structure is one of the keys to our success. We refer to our lifestyle and heritage businesses as "coalitions." Each of our brands is managed from within our coalitions: Outdoor and Action Sports, Jeanswear, Sportswear, Contemporary Brands and Imagewear. This structure enables us to leverage our size, scale and global expertise across each coalition, while ensuring that each brand is expertly managed by leaders who are deeply connected to their brands. And our open, collaborative culture enables us to share best practices across coalitions, benefiting the company as a whole.

Taken together, these elements - Growth Drivers, coalitions, and an increasing emphasis on our lifestyle businesses - will be the keys to our growth and success in the future.