精信環球集團
出自 MBA智库百科(https://wiki.mbalib.com/)
官方網站網址：http://www.grey.com/
目錄 |
精信環球集團（Grey Global Group）由Larry Valenstein於1917年創建,在業界以創意與良好的客戶管理贏得了長期忠誠客戶：該公司為寶潔服務的時間超過40年；目前，精信由私人家族Ed Meyer掌控。由於其適中的規模及與客戶的長期良好關係，精信時常被業界視為可能的收購目標。2002年精信環球收入12億美元，排名全球第7大廣告與傳播集團；而精信廣告以收入5.86億美元，排名廣告代理公司第12名。領先媒體（MediaCom Worldwide）2002年以123億美元的承攬額排名全球第9位，在網路媒體領域排名第2。2004年, 被WPP集團收購。
主要客戶包括3M、英美煙草、Cendant、ConAgra、葛蘭素史克、Hasbro、LVMH、瑪氏（Mars, Inc.）、諾基亞、甲骨文、寶潔、大眾汽車和華納兄弟等。
精信環球主要股東、董事長兼CEO Edward Meyer擁有約為20% 的股權，但卻掌控了超過50%的投票權。
下屬主要公司：
- 精信廣告;
- GCI
Founded in 1917 (1917) by Larry Valenstein and Arthur Fatt, Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925.
In 1956 (1956), Grey acquired its first major client, Procter & Gamble. Through the 1960s and 1970s, Grey continued to acquire such major accounts, and grew into related communication fields. In 1970 (1970), Edward H. Meyer became CEO and would remain in that position for 36 years before selling the company and joining his son, Anthony E. Meyer, in management of private family wealth.
In 1988 (1988), the off-shore operation, London-based Grey Communications Group, recruited Barry Chapman as Group IS Director. In 1989 (1989) Chapman developed the New Media Experiment. Chapman explored the use of the internet as an alternative to traditional advertising media putting Grey at the forefront of the internet revolution.
In 2000 (2000), Grey Advertising became Grey Global Group. On March 7, 2005 (2005-03-07), WPP Group beat out Havas in a race to acquire Grey Global, the seventh-largest advertising agency at the time, for approximately 1.3 billion USD.
In late 2005, James R. Heekin III became CEO of Grey Worldwide, Grey Global Group's traditional advertising agency. On January 1, 2007 (2007-01-01), he became Chairman and CEO of Grey Group, the renamed agency holding company. He reports to Martin Sorrell, CEO of WPP Group.
