精信环球集团
出自 MBA智库百科(https://wiki.mbalib.com/)
官方网站网址：http://www.grey.com/
目录 |
精信环球集团（Grey Global Group）由Larry Valenstein于1917年创建,在业界以创意与良好的客户管理赢得了长期忠诚客户：该公司为宝洁服务的时间超过40年；目前，精信由私人家族Ed Meyer掌控。由于其适中的规模及与客户的长期良好关系，精信时常被业界视为可能的收购目标。2002年精信环球收入12亿美元，排名全球第7大广告与传播集团；而精信广告以收入5.86亿美元，排名广告代理公司第12名。领先媒体（MediaCom Worldwide）2002年以123亿美元的承揽额排名全球第9位，在网络媒体领域排名第2。2004年, 被WPP集团收购。
主要客户包括3M、英美烟草、Cendant、ConAgra、葛兰素史克、Hasbro、LVMH、玛氏（Mars, Inc.）、诺基亚、甲骨文、宝洁、大众汽车和华纳兄弟等。
精信环球主要股东、董事长兼CEO Edward Meyer拥有约为20% 的股权，但却掌控了超过50%的投票权。
下属主要公司：
- 精信广告;
- GCI
Founded in 1917 (1917) by Larry Valenstein and Arthur Fatt, Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925.
In 1956 (1956), Grey acquired its first major client, Procter & Gamble. Through the 1960s and 1970s, Grey continued to acquire such major accounts, and grew into related communication fields. In 1970 (1970), Edward H. Meyer became CEO and would remain in that position for 36 years before selling the company and joining his son, Anthony E. Meyer, in management of private family wealth.
In 1988 (1988), the off-shore operation, London-based Grey Communications Group, recruited Barry Chapman as Group IS Director. In 1989 (1989) Chapman developed the New Media Experiment. Chapman explored the use of the internet as an alternative to traditional advertising media putting Grey at the forefront of the internet revolution.
In 2000 (2000), Grey Advertising became Grey Global Group. On March 7, 2005 (2005-03-07), WPP Group beat out Havas in a race to acquire Grey Global, the seventh-largest advertising agency at the time, for approximately 1.3 billion USD.
In late 2005, James R. Heekin III became CEO of Grey Worldwide, Grey Global Group's traditional advertising agency. On January 1, 2007 (2007-01-01), he became Chairman and CEO of Grey Group, the renamed agency holding company. He reports to Martin Sorrell, CEO of WPP Group.
