可口可乐企业

出自 MBA智库百科(http://wiki.mbalib.com/)

(重定向自Coca-Cola Enterprises)

可口可乐企业(Coca-Cola Enterprises,NYSE:CCE)——全球十大装瓶集团之一

可口可乐企业官方网站:http://www.cokecce.com

目录

Coca-Cola Enterprises’overview

Coca-Cola Enterprises’ growing product portfolio includes the world’s greatest brands and beverages. We deliver them to the right place at the right moment with the industry’s most effective marketplace execution. We are the largest nonalcoholic bottler in the world, and our total volume represents 18 percent of The Coca-Cola Company’s total global volume. We also distribute Dr Pepper and other notable brands.

Coca-Cola Enterprises is the world's largest marketer, producer and distributor of Coca-Cola products. We operate in 46 U.S. states and Canada, and are the exclusive Coca-Cola bottler for all of Belgium, continental France, Great Britain, Luxembourg, Monaco and the Netherlands. Our sales represent 18 percent of The Coca-Cola Company's worldwide volume.

The company is the world’s largest bottler of Coca-Cola products, including Coca-Cola, Diet Coke, Coke Zero, Sprite, Dasani, Fanta, vitaminwater, smartwater and Fuze. In some areas, the company also distributes beverages made by other companies, including Dr Pepper, Campbell's V8 beverages and Rockstar Energy Drink.

The company was founded in 1986 with the purpose of consolidating the many independent bottling groups in the Coca-Cola System. Previously independent businesses in small geographic areas, generally a central city or town and its hinterland, bottled Coca-Cola products and distributed these to stores. The Coca-Cola Company began to buy up these bottlers in 1980 and then spun this function off to anchor bottlers in various parts of the world.

Today the company is 36% owned by the Coca-Cola Company, while the remaining interest is floated on the stock market. Coca-Cola Enterprises is headquartered in Atlanta, Georgia but is separate from The Coca-Cola Company.

In 2007, the company distributed more than 2 billion physical cases products. A physical case is 192 ounces, or 24 standard servings. This represents about 18% of the total Coca-Cola production of Coca-Cola worldwide.

Globally, the company operates 440 facilities, 55,000 vehicles, and 2.4 million coolers, vending machines, and beverage dispensers.

Some production facilities are located in Canada (Brampton, Ontario), The Netherlands (Dongen), Belgium (Antwerp, Ghent and Chaudfontaine (mineral water only)), France (Socx, Grigny, Clamart, Les Pennes-Mirabeau and Castanet-Tolosan), and the UK (Wakefield, Sidcup, Milton Keynes, Edmonton, East Kilbride and Colwall).

Similar anchor bottlers are the south Pacific area's Coca-Cola Amatil, eastern Europe's Coca-Cola Hellenic, and Latin America's Coca-Cola FEMSA.

Coca-Cola Enterprises’ Brands in the World

Coca-Cola Enterprises' extensive brand portfolio exceeds 200 products and includes the best, most popular beverage brands in the world, as well as exciting new innovations introduced regularly. Along with Coca-Cola — The Coca-Cola Company’s flagship product that is recognized as the world’s most valuable brand — CCE produces and bottles five of North America's top 10 soft drink brands. In addition, our portfolio encompasses a broad range of regular and zero calorie beverage categories including energy drinks, still and sparkling waters, juices, sports drinks, fruit drinks, coffee-based beverages and teas.

We continually enhance this portfolio with innovative brand extensions and new products. For example, in 2007 we expanded our still portfolio by beginning distribution of glaceau brands smartwater, vitaminwater, and vitamin energy, as well as FUZE and Campbell V8 products in key channels. In Europe, we expanded our successful launch of Coca-Cola Zero, a new zero calorie cola product with a taste profile very similar to regular Coca-Cola, to each of our territories.

可口可乐企业与可口可乐公司的区别

The Difference between Coca-Cola Enterprises and The Coca-Cola Company

Coca-Cola Enterprises is the world's largest marketer, producer and distributor of products of The Coca-Cola Company (www.thecoca-colacompany.com). The company also distributes Dr Pepper and several other beverage brands in selected territories. We are an independent, public company traded on the New York Stock Exchange under the stock symbol CCE.

The Coca-Cola Company develops products, produces related marketing and advertising programs, and sells syrup concentrate to Coca-Cola Enterprises and other bottlers.

As a bottler, we combine the product concentrate with other ingredients to manufacture and package our beverages.

Coca-Cola Enterprises then uses its extensive sales and delivery force to market and distribute products to retail customers and consumers. The Coca-Cola Company owns approximately 35 percent of Coca-Cola Enterprises stock.

可口可乐与中国

  • 1927年,可口可乐公司在上海建立了在中国的第一家装瓶厂,同年在天津,1930年在青岛也相继建立了装瓶厂。到1948年,上海厂已成为美国境外第一家年产超过100万箱的装瓶厂。
  • 1979年1月24日,首批3万箱可口可乐于,被运到广州、上海和北京,标志着可口可乐重返中国。
  • 1981年,第一家可口可乐灌装厂在北京投产。车间的灌装设备由可口可乐公司无偿提供。
  • 1983年,中国政府批准可口可乐公司与中国企业合资建立灌装厂。以此为标志,可口可乐开始在华直接投资。稍后,厦门、珠海、大连、南宁、上海、天津、南京、杭州、海南等厂相继落成。
  • 1993年可口可乐公司与原轻工业部签署合作备忘录,双方提出了一个基于“真诚合作、共同发展”原则的长期发展规划。根据这个规划,可口可乐公司在此后 5年中将发展十家装瓶厂。这些装瓶厂多数分布在中国北部及中西部中心城市,包括西安、武汉、沈阳、青岛、哈尔滨、太原、昆明、合肥、成都和郑州。

  目前,可口可乐系统在中国生产的产品有:可口可乐、健怡可口可乐、雪碧、芬达、阳光系列、飞雪矿物质水、“天与地”系列果汁、茶饮料系列、“醒目”果味汽水、及皇庭系列调酒饮料等。其中与中国轻工总局所属机构共同开发的中国品牌“天与地”果汁、茶系列和“醒目”汽水的开发,进一步促进了国内饮料品种与质量达到国际水平,市场更趋完善。

  • 1996年,可口可乐公司将“天与地”商标权无偿转让给天津津美饮料有限公司,标志着对实现“共同发展”承诺的努力。

  作为一个有着百余年发展历史的老牌企业,可口可乐深明人才培养对社会发展的影响。因而本着一贯的“回馈社会”、“服务社会”的企业文化精神,积极赞助了许多推动教育、扶贫助学的项目。其中以对中国“希望工程”的捐助最为显著,影响也最为深远,捐资已近一千五百万元人民币。可口可乐及其装瓶厂将在全国各地兴建50所希望小学,并为贫困地区的100所农村小学各捐赠了一套希望书库。可口可乐希望小学和希望书库的建立,圆了许多贫困地区孩子上学受教育的梦。现时落成启用的可口可乐希望小学已有40所,其余学校将于1999年初全部竣工。

  • 1998年3月,访华的可口可乐公司主席艾华士宣布向“希望工程”捐款人民币500万元,专用于资助失学儿童。在1998年的特大洪灾中,其中的300万元被紧急调拨用于支援3万名灾区儿童早日回到学校。除此之外,可口可乐中国系统还在各地资助大学特困生和其它教育项目。
  • 1999年,可口可乐中国有限公司还与中国青基会、中国青年报社合作在全国50余所高校开展了第一代乡村大学生奖学金活动。

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