杰弗里·摩尔

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杰弗里·摩尔（Geoffrey Alexander Moore）

　　杰弗里·摩尔是高科技营销魔法之父，硅谷战略与创新咨询专家。

　　杰弗里·摩尔所创立的关于技术产品生命周期的定律，被称为新摩尔定律。杰弗里·摩尔的研究以公司盈利的关键点“销售”为切入点，把精力都集中于公司的生存和发展上。

　　杰弗里·摩尔是鸿沟咨询公司的创始人，同时担任一些声名显赫的商业领袖(如思科的CEO约翰·钱伯斯)的私人顾问，帮助高科技公司化解企业策略和营销方针上的危机，惠普、微软、甲骨文等公司都是摩尔的客户。他的著作已经成为哈佛、斯坦福等许多商学院的必读书。

　　他的著作有五本：《跨越鸿沟》、《龙卷风暴》、《大猩猩游戏》、《断层地带--互联网时代如何管理股东价值》和2006年1月出版的《与达尔文商榷：伟大的公司在每一个发展阶段上是如何进行创新的》。其中，《跨越鸿沟》是他的代表作，被誉为高科技营销魔法 Geoffrey Moore is a Silicon Valley based high technology consultant and author.

His books are derived from his Silicon Valley consulting work at The McKenna Group and The Chasm Group (which he founded), and earlier work by Everett Rogers on adopter categories and diffusion of innovations.

Looking at the technology adoption lifecycle (innovators, early adopters, early majority, late majority, laggards), his primary focus is on adopter categories.

Moore's key insight is that the groups adopt innovations for different reasons. Early adopters are technology enthusiasts looking for a radical shift, where the early majority wants a "productivity improvement". The latter group want a whole product, where the earlier group only needs the core product, and has the technical competence, and financial resources to make the rest themselves.

One of Moore's most important theories is that of the metaphorical Bowling Alley as it applies to product development and rollout, after the Chasm.

1、Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers (1991, revised 1999) - ISBN 0-06-051712-3

2、Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995) revised as Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (2004) - ISBN 0-88730-824-4

3、The Gorilla Game: An Investor's Guide to Picking Winners in High Technology (with Paul Johnson and Tom Kippola, 1998) revised as The Gorilla Game : Picking Winners in High Technology (1999)

4、Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet (2000), revised as Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy (2002)

5、Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (2005)