高乐氏

出自 MBA智库百科(http://wiki.mbalib.com/)

(重定向自Clorox Co.)
高乐氏(Clorox)
高乐氏(Clorox Co.,CLX)

高乐氏公司网站网址http://www.thecloroxcompany.com

  2006《福布斯》全球2000领先企业榜排名1068位

  2007《福布斯》全球上市公司2000强排名1127位

  2008《福布斯》全球上市公司2000强排名1216位

目录

高乐氏简介

  高乐氏公司(NYSE: CLX)总部位于加州奥克兰,是全球领先的消费产品生产和经销商,该公司2006财年的销售收入为46亿美元。全球员工达7,600名,在全球25个国家设有生产基地并在100多个国家销售。

高乐氏新闻

  家庭用品生产商高乐氏公司周三任命可口可乐公司北美业务总裁唐纳德·克诺斯出任该公司董事长首席执行官,任命将在10月份生效。

  现年55岁的克诺斯是取代罗伯特·马特切特成为高乐氏公司董事长兼首席执行官的。由于高乐氏公司原董事长兼首席执行官杰拉德·约翰斯顿心脏病发,罗伯特·马特切特在今年3月开始担任该公司的临时董事长兼首席执行官。高乐氏公司表示,罗伯特·马特切特今后将仍任职于董事会

  克诺斯于1994年进入可口可乐公司,曾担任过可口可乐南非公司的总裁和美汁源部门主管。

Clorox history

  The Clorox Company (NYSE: CLX) is a manufacturer of various food and chemical products based in Oakland, California, which is best known for its bleach product, Clorox.

  The product and the company date to May 3, 1913, when five entrepreneurs, Archibald Taft, a banker; Edward Hughes, a purveyor of wood and coal; Charles Husband, a bookkeeper; Rufus Myers, a lawyer; and William Hussey, a miner, invested $100 apiece to set up the first commercial-scale liquid bleach factory in the United States, on the east side of San Francisco Bay.[citation needed] The firm was first called the Electro-Alkaline Company.[citation needed] In 1917, it developed a less concentrated version for household, rather than industrial, use, and sales took off.

  In 1928, the company went public on the San Francisco stock exchange and changed its name to the Clorox Chemical Company. "Butch," an animated Clorox liquid bleach bottle, was used in advertising and became well-known, even surviving the 1941 transition from rubber-stoppered bottles to ones with screw-off caps.

  During World War II, when chlorine gas shortages forced many bleach manufacturers to reduce the concentration of sodium hypochlorite in their products, Clorox elected to sell fewer units of a full-strength product, establishing a reputation for quality.[citation needed]

  In 1957, Clorox was bought by Procter & Gamble, a purchase that was challenged by the Federal Trade Commission, which feared it would stifle competition in the household products market. The FTC won, and in 1969, Clorox again was made independent.

Brands

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  The Clorox Company now owns a number of other well-known household and professional brands across a wide variety of products, among them:

  • Brita water filtration systems (only North and South America)
  • Burt's Bees Natural cosmetics
  • Clorox Anywhere Hard Surface daily sanitizing spray
  • Glad storage bags, trash bags, Press'n Seal, and GladWare containers
  • Green Works natural cleaners
  • Hidden Valley Ranch, Kitchen Bouquet, and KC Masterpiece salad dressings and sauces
  • Kingsford charcoal
  • Lestoil, Pine-Sol, Tilex, and S.O.S cleaning products
  • Liquid-Plumr clog remover
  • Formula 409 hard surface cleaners
  • Fresh Step, EverClean and Scoop Away cat litters
  • ArmorAll and STP automotive products
  • The iRobot Scooba floor-cleaning robot's standard cleaning solution is manufactured by Clorox
  • Clorox 2

  For historical reasons, in some markets the company's namesake bleach products are currently sold under regional brands. Clorox acquired the Javex line of bleach products sold in Canada, and similar product lines in parts of Latin and South America, from Colgate-Palmolive in late 2006. In Canada, where Clorox-branded products were not previously available, the acquired products have since been known as "Javex by Clorox", suggesting the eventual retirement of the Javex brand.

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