2010年BrandFinance全球品牌價值500強

出自 MBA智库百科(https://wiki.mbalib.com/)

2010年BrandFinance全球品牌價值500強(BrandFinance Global 500)

　　2010年2月17日，英國品牌價值咨詢公司BrandFinance公佈了2010年度全球品牌價值五百強排行榜，零售巨頭沃爾瑪依然高居榜首，Google則一舉超越可口可樂、IBM、微軟，從第五躍升至亞軍位置。

　　這五百強品牌的總價值已達28730億美元，相比2009年度增加了26%，同時總企業價值186640億美元，年增16%。沃爾瑪品牌等級AA，價值413.65億美元，增幅1.8%，占其企業價值的22%。

　　Google品牌等級從AAA提升到AAA+，價值也從292.61億美元增至361.91億美元，增幅23.7%，同時企業價值從791.64億美元猛增至1579.71億美元，所以品牌價值比例反而從37%降至23%。

　　可口可樂、IBM、微軟均順次下滑一位，目前品牌價值分別為348.44億美元、337.06億美元、336.04億美元，等級分別為AAA+、 AA、AAA+。第六位的通用企業品牌價值也超過了300億美元，達319.09億美元。第七到第十分別是沃達豐、匯豐銀行、惠普、豐田。

　　本次共有19家中國內地公司上榜，其中美的、比亞迪是僅有的兩家中國民營企業，美的也是此次唯一入選全球最有價值500品牌的中國家電品牌。

　　在近10年內，美的銷售收入增長了10倍。2009年，整體銷售收入達到950億元，美的品牌價值也從2000年的63.8億元增加到453.33億元，位居中國最有價值品牌榜第六位，品牌價值較去年增長9%，同比增幅在排名前十位的品牌中位居第一。

　　全球最有價值500品牌排行榜，由國際五大品牌價值評估權威機構之一的英國著名品牌管理和品牌評估獨立顧問公司Brand Finance每年發佈一次，採用的信息均來自公開渠道，這一排名因其專業性和獨立性而受到全球上市公司的廣泛認可。

　　17th February 2010 ，Today, Brand Finance plc has published the 2010 edition of the BrandFinance? Global 500, a study into the 500 most valuable brands in the world.

　　The study provides an opinion on the point-in-time value of the world’s leading brands. Each brand has been accorded a brand rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.

Rank			Name	Country	Brand Value (USD $ Millions)		Brand Rating		Market Cap (USD $ Millions)
2010	2009				2010	2009	2010	2009	2010	2009
1	1		Walmart	United States	41,365	40,616	AA-	AA-	210,390	244,058
2	5		Google	United States	36,191	29,261	AAA	AAA-	184,969	79,164
3	2		Coca-Cola	United States	34,844	32,728	AAA	AAA	132,543	104,519
4	3		IBM	United States	33,706	31,530	AA-	AA-	165,974	136,675
5	4		Microsoft	United States	33,604	30,882	AAA	AAA	261,135	152,137
6	6		GE	United States	31,909	26,654	AA	AA-	170,573	635,959
7	8		Vodafone	United Kingdom	28,995	24,647	AAA-	AAA-	-	152,551
8	7		HSBC	United Kingdom	28,472	25,364	AAA	AAA	-	131,577
9	9		HP	United States	27,383	23,837	AA+	AA	116,325	90,506
10	10		Toyota	Japan	27,319	21,995	AAA-	AAA-	139,699	217,481
11	14		Automotive	United States	26,585	19,850	AA	AA	-	222,476
12	11		Bank of America	UNITED STATES	26,047	111,754	AAA+	AAA	21,017	65,529
13	41		Santander	Spain	25,576	10,840	AAA	AA-	-	54,881
14	15		Verizon	United States	23,029	18,854	AA-	AA-	-	162,844
15	23		WELLS FARGO	United States	21,916	14,508	AA-	AA-	-	108,691
16	19		Budweiser	United States	21,279	16,692	AA+	AA+	80,608	49,900
17	20		Tesco	United Kingdom	20,654	16,408	AA+	AA	55,600	53,618
18	12		McDonald's	United States	20,192	20,003	AA+	AA+	68,259	73,815
19	18		Walt Disney	United States	20,053	16,750	AAA-	AAA-	56,166	51,631
20	27		Apple	United States	19,829	13,648	AA+	AA-	179,880	47,327
21	13		Nokia	Finland	19,558	19,889	AA+	AA+	-	53,828
22	24		The Home Depot	United States	19,013	14,310	A+	A+	46,637	48,880
23	28		Samsung	Korea, Republic of	18,925	13,541	AA	AA-	93,796	43,855
24	16		China Mobile	Hong Kong	18,673	17,196	AA	AA	-	153,188
25	17		Orange	France	18,352	16,799	AA-	AA-	-	133,009
26	220		Mitsubishi	Japan	17,805	3,002	AA	A+	39,145	62,893
27	30		Shell	Netherlands	16,997	12,376	AA+	AA+	185,196	163,838
28	25		Intel	United States	16,642	13,976	AA	AA-	106,022	64,506
29	26		BMW	Germany	16,616	13,659	AA+	AA+	30,974	81,942
30	45		AXA	France	16,403	10,213	A+	A	55,408	37,922
31	21		Pepsi	United States	15,991	15,034	AA	A+	97,091	85,364
32	37		L’Oréal	France	15,890	11,234	AA+	AA+	65,857	50,081
33	22		Nike	United States	15,808	14,583	AAA-	AA+	31,602	20,318
34	31		Target	United States	15,224	12,253	AA-	AA-	35,007	45,225
35	66		Siemens	Germany	14,709	8,209	AA	AA	92,201	64,979
36	54		Citi	United States	14,362	9,810	A	A-	-	36,498
37	58		BNP Paribas	France	14,060	9,360	AA-	A+	-	49,480
38	89		Goldman Sachs	United States	13,887	6,753	AAA	AA+	-	36,361
39	52		Mercedes-Benz	Germany	13,883	9,844	A	AA+	-	106,823
40	64		Chase	United States	13,400	8,747	AA-	A	-	52,571
41	-		Christian Dior	France	13,343	-	AA-	-	18,815	-
42	79		Amazon.com	United States	13,340	7,466	AA-	A+	58,847	19,437
43	75		Bradesco	Brazil	13,299	7,698	AA+	AA-	-	29,794
44	32		UPS	United States	13,170	11,873	AA	AA	57,056	56,419
45	77		Barclays	United Kingdom	13,134	7,583	AA-	BBB+	-	19,998
46	35		Honda	Japan	13,083	11,461	AA	AA	59,239	79,867
47	40		GDF SUEZ	France	12,878	11,016	A	AA	96,297	94,460
48	65		Allianz	Germany	12,836	8,224	AA-	A	57,334	34,428
49	39		Oracle	United States	12,775	11,106	AA	AA	110,691	83,854
50	50		American Express	United States	12,737	9,944	AA-	AA-	-	25,866
51	53		Ford	United States	12,652	9,822	AA-	A	29,400	121,442
52	34		Sony	Japan	12,648	11,597	AAA-	AAA-	27,403	24,874
53	38		BP	United Kingdom	12,114	11,229	AA	AA	180,912	158,575
54	48		ICBC	China	12,083	10,031	AA	A	-	186,089
55	62		China Construction Bank	China	12,076	9,024	AA	AA-	-	127,443
56	36		Comcast	United States	11,979	11,383	AA	AA-	41,180	73,320
57	69		JP Morgan	United States	11,732	8,072	A+	A+	-	48,571
58	149		Sberbank	Russian Federation	11,729	4,531	AA	A+	-	19,616
59	112		Société Générale	France	11,580	5,852	A+	BBB+	-	25,288
60	42		CISCO	United States	11,480	10,794	AA	AA	-	71,266
61	44		Volkswagen	Germany	11,468	10,242	AA	AA	45,474	177,592
62	49		Chevron	United States	11,464	9,980	AA-	A	156,569	139,573
63	43		Heineken	Netherlands	11,435	10,348	AA+	AA-	23,405	30,337
64	56		DOCOMO	Japan	11,247	9,649	AA	AA	-	78,624
65	51		Tata	India	11,216	9,921	AA+	AA+	11,089	63,449
66	61		Nestlé	Switzerland	11,178	9,038	AA+	AAA-	176,636	167,429
67	106		BBVA	Spain	10,727	6,008	A+	A	-	39,039
68	73		Nissan	Japan	10,412	7,742	AA-	A+	33,562	62,157
69	72		T-Mobile	Germany	10,126	7,761	AA-	A+	-	119,726
70	59		Walgreens	United States	9,983	9,219	A+	A	38,415	27,729
71	87		Avon	United States	9,917	6,962	A+	A+	14,627	9,914
72	57		PWC	United States	9,908	9,458	AAA-	AAA-	-	39,156
73	91		Deutsche Bank	Germany	9,862	6,703	A+	A+	-	19,781
74	68		Lowe's	United States	9,784	8,173	A+	A+	32,226	34,610
75	67		Dell	United States	9,750	8,200	AA+	AA+	27,613	12,775
76	29		ExxonMobil	United States	9,683	13,360	AA-	AA-	356,379	362,434
77	82		Movistar	Spain	9,666	7,126	AA	A+	-	161,728
78	84		Bank of China	China	9,615	7,053	AA-	AA-	-	107,672
79	60		Carrefour	France	9,436	9,120	AA	A	34,467	43,487
80	47		Sam's Club	United States	9,398	10,126	A	A	-	244,058
81	107		ASDA	United States	9,122	5,967	AA-	A+	-	244,058
82	46		Hitachi	Japan	9,095	10,139	A	A	9,148	37,868
83	88		Toshiba	Japan	8,949	6,804	AA-	AA-	23,069	29,779
84	80		Generali	Italy	8,868	7,273	AA-	A-	41,184	34,283
85	86		Telecom Italia	Italy	8,866	7,005	AA	AA	-	78,430
86	-		Johnson & Johnson	United States	8,715	-	AA	-	173,382	-
87	92		BT	United Kingdom	8,685	6,649	AA-	AA-	-	31,339
88	98		FedEx	United States	8,588	6,344	A+	A+	26,392	18,290
89	96		KPMG	Netherlands	8,507	6,407	AA+	AA-	-	26,524
90	33		TimeWarner	United States	8,469	11,817	AA	AA	35,868	74,353
91	76		Credit Suisse	Switzerland	8,430	7,668	AA-	AA	-	32,484
92	213		UniCredit	Italy	8,342	3,103	A	BBB-	-	15,389
93	117		Philips	Netherlands	8,321	5,600	AA	AA	26,108	19,648
94	146		H&M	Sweden	8,298	4,578	AA+	A	48,913	29,286
95	78		UBS	Switzerland	8,261	7,568	A+	A+	-	37,889
96	101		Telefonica	Spain	8,155	6,165	A+	A+	-	161,728
97	125		Porsche	Germany	7,994	5,431	AAA	AAA	12,456	23,070
98	71		Kellogg's	United States	7,982	7,857	AAA	AAA	19,950	21,767
99	137		EDF ENERGY	France	7,922	4,905	AA	AA	106,839	158,049
100	139		Morgan Stanley	United States	7,907	4,775	A	A	-	15,399

Rank			Name	Country	Brand Value (USD $ Millions)		Brand Rating		Market Cap (USD $ Millions)
2010	2009				2010	2009	2010	2009	2010	2009
101	70		CVS	United States	7,881	8,040	A+	A+	43,741	46,715
102	154		Volvo	United States	7,646	4,438	A	A	-	121,442
103	95		E.ON	Germany	7,590	6,475	A+	AA	80,704	119,531
104	102		SAP	Germany	7,584	6,131	AA+	AA	59,554	41,271
105	83		Deloitte	United States	7,374	7,076	AA-	AA-	-	29,294
106	138		Standard Chartered	United Kingdom	7,332	4,780	AA+	AA	-	16,820
107	108		DHL	Germany	7,304	5,965	A+	A	-	22,174
108	93		Reliance	India	7,250	6,604	A+	A	77,770	51,859
109	134		Total	France	7,218	4,987	A+	A	148,280	129,684
110	120		Ericsson	Sweden	7,216	5,539	AA-	A+	-	18,276
111	136		ZURICH	Switzerland	7,160	4,922	AA-	BBB+	32,517	26,865
112	113		Boeing	United States	7,058	5,842	AA-	A	38,081	33,353
113	131		ING	Netherlands	7,051	5,122	AA-	BBB+	36,813	17,338
114	130		Renault	France	7,042	5,147	AA-	A+	14,246	44,606
115	129		China Telecom	China	7,027	5,195	AA	A+	-	38,125
116	118		Banco Itaú	Brazil	6,911	5,593	AA+	AA	-	32,230
117	94		Gillette	United States	6,835	6,554	AAA	AAA	-	208,333
118	233		Banco do Brasil	Brazil	6,662	2,864	AA	A+	-	15,804
119	105		TEPCO	Japan	6,653	6,031	A+	A	36,049	111,902
120	55		Nintendo	Japan	6,585	9,674	AA+	AA	34,600	40,122
121	142		Münchener Rück	Germany	6,560	4,650	A+	A-	31,620	28,576
122	123		3M	United States	6,551	5,511	AA-	A+	54,824	42,195
123	109		Danone	France	6,544	5,933	AA+	AA	39,380	46,220
124	104		Ernst and Young	United States	6,480	6,058	AA+	AA+	-	25,080
125	-		China United Network	China	6,444	-	AA-	-	-	-
126	110		Canon	Japan	6,421	5,919	AA	AA-	52,196	36,809
127	124		MUFG	Japan	6,393	5,445	A	A	-	59,333
128	151		Enel	Italy	6,380	4,481	AA-	A-	57,341	118,193
129	97		Sainsbury's	United Kingdom	6,346	6,369	A	A-	9,901	11,704
130	122		FOX	United States	6,277	5,529	AA-	A+	-	49,081
131	116		Costco	United States	6,259	5,649	A+	A+	26,120	20,455
132	189		Pfizer	United States	6,257	3,542	AA	A+	146,624	107,145
133	175		Motorola	United States	6,254	3,928	A+	A	-	7,172
134	159		RWE	Germany	6,194	4,352	AA-	A-	52,311	50,954
135	119		Caterpillar	United States	6,189	5,572	AA+	AA	36,361	55,540
136	-		T-Home	Germany	6,121	-	A+	-	-	-
137	164		O2	Spain	6,117	4,218	AA	AA	-	161,728
138	-		Agricultural Bank of China	China	6,032	-	A	-	-	-
139	143		Woolworths	Australia	6,003	4,638	AA-	A	32,262	23,634
140	168		Best Buy	United States	6,000	4,107	A	A-	17,840	14,862
141	103		AVIVA	United Kingdom	5,882	6,065	A	A-	17,105	15,575
142	177		Xbox	United States	5,744	3,873	AA	A+	-	152,137
143	188		China Unicom	Hong Kong	5,704	3,585	A	A-	-	24,183
144	141		adidas	Germany	5,702	4,700	AA+	AA+	12,126	10,470
145	282		Gazprom	Russian Federation	5,694	2,441	AA	A+	137,544	123,236
146	264		Rabobank	Netherlands	5,627	2,624	AA	A-	-	-
147	198		Roche	Switzerland	5,599	3,333	AA	AA	143,693	128,165
148	235		Petrobras	Brazil	5,592	2,849	A	A+	209,246	121,635
149	128		Marlboro	United States	5,586	5,216	AA	AA-	91,596	126,693
150	144		Morrisons	United Kingdom	5,581	4,635	AA-	A-	12,129	11,509
151	294		Merck	United States	5,538	2,316	AA	A+	110,603	60,777
152	132		AIG	United States	5,536	5,102	A	A-	19,808	26,096
153	115		Intesa Sanpaolo	Italy	5,506	5,760	A	A-	-	39,246
154	135		Accenture	Bermuda	5,501	4,940	A	AA	30,223	21,724
155	153		Fujitsu	Japan	5,497	4,447	AA-	AA-	12,317	15,525
156	-		VINCI SA	France	5,449	-	AA-	-	29,771	-
157	240		Maggi	Switzerland	5,441	2,815	A+	AA-	-	167,429
158	114		Panasonic	Japan	5,438	5,818	AA-	AA	32,047	29,129
159	165		Safeway	United States	5,318	4,150	A	A	9,144	15,377
160	161		Unitedhealth	United States	5,297	4,277	AA-	A+	33,315	36,547
161	211		CNP Assurances	France	5,272	3,145	A+	A-	15,973	10,150
162	172		sanofi aventis	France	5,272	4,010	A+	AA-	101,665	94,307
163	166		Starbucks	United States	5,187	4,144	A+	A	16,270	7,671
164	203		TD	Canada	5,179	3,257	AA	A+	-	27,598
165	157		RBC	Canada	5,170	4,370	AA-	AA-	-	42,529
166	171		eBay	United States	5,148	4,026	AA+	AA	31,639	12,969
167	162		NEC	Japan	5,129	4,257	A+	AA-	6,441	12,357
168	140		Yahoo!	United States	5,116	4,715	AA-	A+	20,974	12,968
169	262		ConocoPhillips	United States	5,085	2,632	A	A-	76,811	94,550
170	191		Abbott Labs	United States	5,084	3,472	AA-	AA-	84,282	83,912
171	195		DIRECTV	United States	5,065	3,369	AA-	A	30,265	25,325
172	147		Kroger	United States	5,049	4,565	A+	A	14,800	23,999
173	231		VISA	United States	5,037	2,875	AA+	AA	60,153	44,124
174	152		DZ BANK	Germany	4,953	4,475	A-	A-	-	-
175	209		PetroChina	China	4,879	3,168	A+	BBB+	346,784	267,394
176	190		ArcelorMittal	Luxembourg	4,848	3,525	A+	A+	62,313	71,137
177	158		Sharp	Japan	4,805	4,352	AA-	A	13,129	11,819
178	155		Metro Cash and Carry	Germany	4,776	4,414	A+	A	20,870	23,284
179	208		MTN	South Africa	4,693	3,193	AA-	A+	-	24,931
180	-		Lambert & Butler	United Kingdom	4,659	-	BBB+	-	-	-
181	248		Crédit Agricole	France	4,617	2,743	A	A	-	10,784
182	204		CBS	United States	4,582	3,249	A+	A+	8,753	11,254
183	160		Iberdrola	Spain	4,575	4,351	AA	A-	50,797	89,139
184	167		SYSCO	United States	4,570	4,108	A+	A-	16,003	15,800
185	221		Corona	Mexico	4,568	2,989	AA-	A+	16,972	9,272
186	148		Publix	United States	4,556	4,548	A+	A	-	87,940
187	344		State Bank of India	India	4,551	1,448	AA	AA-	-	9,834
188	253		SoftBank	Japan	4,539	2,723	A+	A+	-	43,568
189	173		macy's	United States	4,533	4,001	A+	A+	6,859	13,519
190	-		Medco	United States	4,516	-	A+	-	30,112	-
191	272		Nordea	Sweden	4,509	2,528	AA-	A-	-	19,695
192	181		Peugeot	France	4,485	3,780	AA-	A-	8,484	40,521
193	-		edp	Portugal	4,449	-	AA-	-	16,939	-
194	197		Fiat	Italy	4,439	3,341	A+	A	18,392	31,038
195	170		Honeywell	United States	4,351	4,051	A+	A+	29,354	30,375
196	432		O-I	Brazil	4,342	1,500	AA-	AA-	-	10,694
197	163		Telstra	Australia	4,308	4,253	A+	A	-	43,972
198	63		NESCAFé	Switzerland	4,297	8,888	A+	AA	-	167,429
199	187		M&S	United Kingdom	4,285	3,640	AA	AA-	10,179	9,925
200	150		Sears	United States	4,209	4,486	A	A+	8,200	12,391

Rank			Name	Country	Brand Value (USD $ Millions)		Brand Rating		Market Cap (USD $ Millions)
2010	2009				2010	2009	2010	2009	2010	2009
201	176		Aeon	Japan	4,153	3,873	A+	A-	6,578	20,709
202	185		Sinopec	China	4,152	3,671	BBB+	A-	138,829	109,747
203	186		LG Electronics	Korea, Republic of	4,149	3,648	AA	A	12,685	8,818
204	-		BlackBerry	Canada	4,122	-	AAA-	-	-	-
205	291		Beeline	Russian Federation	4,116	2,335	A+	A	-	14,291
206	218		Lafarge	France	4,100	3,017	AA	AA-	24,058	38,283
207	256		National Australia Bank	Australia	4,073	2,673	A	BBB+	-	14,782
208	182		Staples	United States	4,066	3,766	A+	A	16,845	15,388
209	-		Kimberly-Clark	United States	4,045	-	AA	-	27,403	-
210	-		BHP Billiton	United Kingdom	4,034	-	AA-	-	197,270	-
211	202		AEGON	Netherlands	3,986	3,272	AA-	BBB+	12,861	7,482
212	-		Zara	Spain	3,963	-	A+	-	-	-
213	398		HYUNDAI	Korea, Republic of	3,905	1,662	A+	A	19,508	5,202
214	226		KDDI	Japan	3,871	2,918	A+	A-	-	32,707
215	-		Kleenex	United States	3,857	-	A	-	-	-
216	237		Swisscom	Switzerland	3,829	2,827	A+	A	-	26,912
217	-		Johnson Controls	United States	3,814	-	AA-	-	18,151	-
218	349		telenor	Norway	3,813	1,912	A	BBB+	-	19,147
219	-		Medtronic	United States	3,784	-	AA-	-	46,973	-
220	222		U.S. Bank	United States	3,777	2,933	AA-	A+	-	46,426
221	252		Asahi	Japan	3,734	2,725	AA+	A	8,699	10,325
222	391		China Life Insurance	China	3,714	1,692	AA-	A	131,323	81,579
223	-		Astrazeneca	United Kingdom	3,692	-	A+	-	65,501	-
224	-		ABB	Switzerland	3,690	-	A	-	43,702	-
225	246		Singapore Airlines	Singapore	3,654	2,776	AAA-	AA+	11,611	6,543
226	-		SAIC	China	3,651	-	AA-	-	24,509	-
227	255		Swiss Re	Switzerland	3,630	2,689	A	A-	18,233	13,965
228	380		EXPRESS SCRIPTS	United States	3,617	1,742	A+	A	23,571	14,620
229	193		MetLife	United States	3,599	3,379	A+	A-	27,989	23,268
230	-		Jardines	Hong Kong	3,594	-	A+	-	18,912	-
231	-		Petronas	Malaysia	3,578	-	AAA-	-	2,647	-
232	200		Norton	United States	3,567	3,281	A	A	-	10,831
233	405		VEOLIA	France	3,559	1,590	AA-	A	16,850	40,132
234	121		Lexus	Japan	3,554	5,531	A+	AA-	-	217,481
235	223		Manulife Financial	Canada	3,545	2,931	AA-	A+	30,924	30,112
236	381		Commerzbank	Germany	3,521	1,738	A	A	-	5,431
237	-		Raytheon	United States	3,514	-	AA-	-	19,747	-
238	-		Mountain Dew	United States	3,510	-	A+	-	-	-
239	-		TSMC	Chinese Taiwan, Province of China	3,499	-	AA-	-	48,870	-
240	225		BASF	Germany	3,497	2,919	AA-	A	56,536	46,069
241	273		Holcim	Switzerland	3,497	2,518	AA+	AA	24,390	29,106
242	-		OptumHealth	United States	3,483	-	A+	-	-	-
243	224		Lufthansa	Germany	3,477	2,929	A+	A+	7,496	6,734
244	286		Commonwealth Bank of Australia	Australia	3,475	2,381	AA	A	-	23,229
245	-		ACS	Spain	3,468	-	AA-	-	16,191	-
246	192		SMFG	Japan	3,462	3,428	A-	A-	-	27,941
247	-		China State Construction	China	3,459	-	A+	-	21,490	-
248	196		EMC2	United States	3,447	3,353	AA-	A+	34,330	20,307
249	-		International Paper	United States	3,441	-	AA	-	11,022	-
250	367		eni	Italy	3,440	1,843	AA-	AA-	101,922	119,631
251	281		Nivea	Germany	3,424	2,441	AA-	A+	-	11,516
252	-		Colgate	United States	3,423	-	A	-	-	-
253	-		LG Display	Korea, Republic of	3,418	-	AA	-	10,511	-
254	236		Purina	Switzerland	3,414	2,832	A+	A+	-	167,429
255	-		MOL	Japan	3,402	-	A+	-	6,692	-
256	271		Sanyo	Japan	3,402	2,538	A+	A-	5,376	7,045
257	99		Audi	Germany	3,398	6,323	A+	A+	29,656	177,592
258	-		Nestle Pure Life	Switzerland	3,397	-	A-	-	-	-
259	354		StatoilHydro	Norway	3,387	1,891	A	A-	80,133	54,192
260	378		PNC	United States	3,383	1,752	A+	A	-	18,246
261	269		Universal Music Group	France	3,368	2,576	A+	A-	-	52,489
262	285		Bell	Canada	3,364	2,395	A+	A	-	26,827
263	-		Claro	Mexico	3,334	-	A	-	-	-
264	307		QVC	United States	3,332	2,161	A+	A-	6,335	8,929
265	296		Lilly	United States	3,328	2,298	AA-	AA-	42,204	41,049
266	261		Media Markt & Saturn	Germany	3,327	2,633	A	BBB+	-	23,284
267	217		Bridgestone	Japan	3,325	3,020	AA-	AA-	13,457	18,844
268	-		KitKat	Switzerland	3,307	-	A+	-	-	-
269	194		Tokio Marine	Japan	3,304	3,377	AA-	A	23,752	20,397
270	210		Louis Vuitton	France	3,293	3,151	AAA-	AAA-	-	35,749
271	234		JR-East	Japan	3,292	2,854	AA-	A+	27,807	49,001
272	346		Westpac	Australia	3,280	1,936	AA	A	-	20,955
273	297		Bank of Communications	China	3,269	2,297	AA-	A+	-	33,058
274	270		Cadbury	United Kingdom	3,261	2,556	A+	A	18,285	14,877
275	-		Texas Instruments	United States	3,260	-	A+	-	31,685	-
276	389		Ping An	China	3,237	1,712	A+	A-	64,228	26,984
277	212		Sky	United Kingdom	3,231	3,107	AA-	AA-	15,722	19,713
278	359		ERSTE	Austria	3,229	1,870	A+	BBB-	-	7,356
279	287		Michelin	France	3,228	2,362	AA	A	11,504	13,743
280	-		Gatorade	United States	3,225	-	A+	-	-	-
281	229		MTV	United States	3,213	2,876	A+	A	-	18,278
282	331		SUSUKI	Japan	3,211	2,060	AA-	A-	13,272	8,632
283	-		Sara Lee	United States	3,210	-	A	-	8,465	-
284	375		la Caixa	Spain	3,189	1,778	AA-	BBB+	-	-
285	-		Foster's	Australia	3,183	-	A+	-	9,861	-
286	-		Randstad	Netherlands	3,163	-	A	-	7,651	-
287	-		Lukoil	Russian Federation	3,161	-	A	-	49,588	-
288	227		KEPCO	Korea, Republic of	3,160	2,913	A	A	17,821	27,416
289	215		Airtel	India	3,159	3,052	AA-	A	-	26,000
290	298		Wyeth	United States	3,097	2,293	A+	A+	-	48,467
291	-		Telcel	Mexico	3,069	-	A	-	-	-
292	-		Dow	United States	3,061	-	A+	-	31,773	-
293	232		ESPRIT	Hong Kong	3,057	2,869	AA-	A-	8,478	5,726
294	-		Fresenius Medical Care	Germany	3,027	-	AA-	-	16,090	-
295	230		Travelers	United States	3,025	2,876	AA	AA-	28,625	25,006
296	290		Hermès	France	3,003	2,340	AA+	A+	15,191	11,645
297	-		ADM	United States	2,999	-	A	-	19,791	-
298	337		Groupe Banque Populaire	France	2,998	2,013	A-	BBB-	-	-
299	280		Groupe Caisse d'Epargne	France	2,996	2,446	BBB+	BBB-	-	-
300	458		endesa	Spain	2,986	1,407	A+	BBB+	33,797	60,081

Rank			Name	Country	Brand Value (USD $ Millions)		Brand Rating		Market Cap (USD $ Millions)
2010	2009				2010	2009	2010	2009	2010	2009
301	304		Adecco	Switzerland	2,974	2,211	A+	A	9,638	7,024
302	239		Alcatel-Lucent	France	2,967	2,823	A-	BBB+	-	6,334
303	-		Emerson	United States	2,956	-	AA	-	31,146	-
304	244		Crédit mutuel	France	2,955	2,789	BBB+	BBB-	-	-
305	300		Polo Ralph Lauren	United States	2,952	2,274	A+	A	7,612	3,928
306	-		Bharat Petroleum	India	2,945	-	A+	-	4,747	-
307	-		CSC	United States	2,943	-	A	-	8,430	-
308	289		Citroen	France	2,937	2,343	A+	A-	-	40,521
309	245		Harley-Davidson	United States	2,928	2,785	AAA	AAA	6,832	5,696
310	406		CIGNA	United States	2,918	1,587	A+	A-	8,772	5,352
311	275		Air France	France	2,909	2,494	A	A	4,849	9,467
312	242		Deutsche Post	Germany	2,892	2,809	A+	A-	23,159	22,174
313	326		zain	Kuwait	2,889	2,082	A+	AA-	-	19,277
314	-		Aetna	United States	2,885	-	A+	-	12,619	-
315	277		Thomson Reuters	United Kingdom	2,880	2,489	AA-	A	26,473	26,004
316	357		ANZ	Australia	2,873	1,883	AA-	A+	-	15,313
317	-		Bouygues	France	2,872	-	A+	-	17,586	-
318	426		MTS	Russian Federation	2,869	1,525	A+	A	-	9,987
319	317		Scottish and Southern Energy	United Kingdom	2,865	2,118	BBB+	BBB+	17,196	24,421
320	400		KBC	Belgium	2,864	1,658	BBB-	BB-	-	10,529
321	-		T-Systems	Germany	2,847	-	A	-	-	-
322	321		TNT	Netherlands	2,847	2,107	A+	A-	11,015	8,539
323	451		Sprint	United States	2,843	1,424	A+	BBB-	-	24,677
324	-		Rio Tinto	United Kingdom	2,838	-	A	-	120,049	-
325	268		Royal Bank of Scotland	United Kingdom	2,838	2,584	BBB+	BB-	-	7,639
326	295		Cablevision	United States	2,837	2,300	A+	A-	7,551	16,584
327	456		Danske Bank	Denmark	2,835	1,412	A	BB-	-	8,460
328	301		Virgin media	United States	2,808	2,248	A	A-	-	11,494
329	-		OTE	Greece	2,807	-	A+	-	-	-
330	417		MAPFRE	Spain	2,799	1,551	BBB+	BBB-	13,281	8,695
331	424		acer	Chinese Taiwan, Province of China	2,795	1,529	A+	A	6,897	3,529
332	267		Qualcomm	United States	2,781	2,593	A+	A-	-	51,829
333	305		YAMAHA	Japan	2,774	2,169	A+	A+	3,430	4,643
334	347		Bank of Montreal	Canada	2,767	1,930	A	A	-	14,389
335	266		Kirin	Japan	2,765	2,619	AA-	A-	16,249	19,019
336	228		Capital One	United States	2,758	2,913	A-	A	-	13,559
337	283		Amstel	Netherlands	2,721	2,427	A	BBB+	-	30,337
338	-		Thales	France	2,713	-	A+	-	9,849	-
339	-		J.C Penney	United States	2,696	-	A	-	6,779	-
340	393		Merrill Lynch	United States	2,694	1,682	A	BBB-	-	19,062
341	247		Stella Artois	Belgium	2,671	2,764	AA-	A	-	50,334
342	238		Smirnoff	United Kingdom	2,664	2,827	AA	AA-	-	47,424
343	-		POSCO	Korea, Republic of	2,659	-	AA	-	43,013	-
344	320		Schering-Plough	United States	2,657	2,111	A	A+	46,142	37,157
345	-		Mazda	Japan	2,652	-	A+	-	3,975	-
346	353		RICOH	Japan	2,651	1,894	AA-	A	9,877	12,586
347	396		Rolls-Royce	United Kingdom	2,643	1,673	A+	A	14,869	6,163
348	311		Bristol-Myers Squibb	United States	2,643	2,135	A+	A+	50,139	42,039
349	299		Kohl's	United States	2,623	2,283	A+	A-	16,239	13,566
350	377		Natixis	France	2,615	1,753	A+	A+	-	5,998
351	-		FCC	Spain	2,614	-	A+	-	5,548	-
352	-		Etisalat	United Arab Emirates	2,607	-	AA-	-	-	-
353	372		AIRBUS	Netherlands	2,605	1,804	A	A-	-	5,485
354	342		State Street	United States	2,598	1,953	A+	A-	-	17,559
355	379		SANDVIK	Sweden	2,597	1,750	A	A	14,396	11,412
356	-		Duke Energy	United States	2,596	-	AA-	-	21,761	-
357	260		Lloyds TSB	United Kingdom	2,595	2,646	A-	A+	-	8,710
358	348		Agip	Italy	2,591	1,927	A	A	-	119,631
359	360		Tyson	United States	2,587	1,865	A+	A-	4,528	5,836
360	293		Scotiabank	Canada	2,579	2,321	A-	A-	-	26,678
361	329		Thermo Fisher SCIENTIFIC	United States	2,579	2,065	AA-	A+	19,285	17,144
362	333		Prudential Financial	United States	2,578	2,053	AA-	A+	23,130	8,573
363	401		Gas Natural	Spain	2,576	1,642	AA-	A+	18,914	20,456
364	-		Camel	Japan	2,574	-	A-	-	-	-
365	-		RTL	Luxembourg	2,557	-	A-	-	9,472	-
366	414		CANAL+	France	2,554	1,561	A-	BBB+	-	52,489
367	308		NORDSTROM	United States	2,547	2,153	A+	A	7,250	5,379
368	-		Great-West Lifeco	Canada	2,545	-	A+	-	21,872	-
369	-		Covidien	United States	2,541	-	A+	-	23,377	-
370	475		GRUPO BIMBO	Mexico	2,538	1,346	AA-	A	7,526	4,399
371	-		Pearson	United Kingdom	2,535	-	A+	-	11,227	-
372	178		Estée Lauder	United States	2,531	3,841	A	A	9,213	6,181
373	-		Carlsberg	Denmark	2,525	-	AA-	-	11,240	-
374	472		Portugal Telecom	Portugal	2,516	1,359	A+	BBB+	-	16,450
375	214		Mizuho	Japan	2,508	3,065	A	A-	-	28,279
376	-		Scottish Power	Spain	2,506	-	A+	-	-	-
377	-		Applied Materials	United States	2,499	-	A+	-	16,418	-
378	449		wilmar	Singapore	2,498	1,432	A+	A-	29,442	15,747
379	-		Edison International	United States	2,494	-	A+	-	11,094	-
380	370		WIPRO	India	2,492	1,819	AA-	A	20,205	7,036
381	-		ERGO	Germany	2,488	-	A-	-	12,315	-
382	319		The Bank of New York Mellon	United States	2,477	2,115	A	A	-	34,381
383	340		Qwest	United States	2,463	1,969	A+	BBB+	-	19,380
384	345		HeidelbergCement	Germany	2,460	1,942	AA-	A	12,825	21,454
385	219		Allstate	United States	2,455	3,014	A+	AA-	15,241	12,874
386	216		American Airlines	United States	2,447	3,052	A	A+	2,008	9,541
387	-		HVB Group	Italy	2,434	-	A-	-	-	-
388	-		Royal Caribbean Cruises	United States	2,432	-	AA-	-	5,256	-
389	-		Falabella	Chile	2,424	-	A	-	11,924	-
390	288		Whirlpool	United States	2,419	2,346	AA-	A+	5,508	5,500
391	382		Sephora	France	2,418	1,727	AA-	A	-	35,749
392	431		McGraw-Hill	United States	2,416	1,508	AA-	A-	9,434	7,671
393	-		Dominion	United States	2,401	-	AA-	-	21,728	-
394	313		STC	Saudi Arabia	2,393	2,127	A	A-	-	36,484
395	-		Ferrovial	Spain	2,393	-	A+	-	6,309	-
396	-		Bed Bath & Beyond	United States	2,388	-	A+	-	9,814	-
397	325		Lockheed Martin	United States	2,382	2,084	AA-	A	29,408	33,644
398	-		CHS	United States	2,380	-	A	-	2,835	-
399	145		Winston	United States	2,378	4,583	A-	A	-	55,590
400	-		Vodacom	South Africa	2,374	-	AA-	-	-	-

Rank			Name	Country	Brand Value (USD $ Millions)		Brand Rating		Market Cap (USD $ Millions)
2010	2009				2010	2009	2010	2009	2010	2009
401	312		Qtel	Qatar	2,366	2,132	AA	AA	-	15,054
402	364		Rogers	Canada	2,344	1,852	AA-	A	-	23,741
403	243		Xerox	United States	2,344	2,805	AA	AA	6,693	13,946
404	438		Rosneft(Роснефть)	Russian Federation	2,324	1,477	A	A	87,022	55,992
405	334		BOMBARDIER	Canada	2,318	2,048	A	A	7,514	7,695
406	440		ECHOSTAR	United States	2,314	1,476	A+	BBB+	9,255	9,766
407	-		National Bank of Greece	Greece	2,314	-	A+	-	-	-
408	496		Schindler	Switzerland	2,306	1,291	A	A	8,959	4,478
409	-		TDC	Denmark	2,303	-	AA	-	-	-
410	90		7-Eleven	Japan	2,302	6,743	A	A+	20,971	28,078
411	126		Mild Seven	Japan	2,301	5,399	A-	A+	-	41,686
412	450		Lagardere	France	2,296	1,427	A	BBB+	5,710	9,498
413	-		Colruyt	Belgium	2,286	-	AA-	-	8,466	-
414	199		Chūbu Electric Power	Japan	2,285	3,331	AA-	BBB+	19,681	47,271
415	482		KERRY	Ireland	2,284	1,325	AA	A-	5,208	5,242
416	310		SK telecom	Korea, Republic of	2,282	2,139	AA-	A+	-	15,190
417	-		Nippon Steel	Japan	2,269	-	AA-	-	25,699	-
418	455		KIA	Korea, Republic of	2,264	1,414	A	A-	5,905	5,578
419	-		Kuehne + Nagel	Switzerland	2,262	-	AA	-	11,772	-
420	-		Marathon	United States	2,261	-	A	-	23,090	-
421	-		Telmex	Mexico	2,261	-	A	-	-	-
422	355		CIBC	Canada	2,255	1,891	A	A	-	14,051
423	241		Japan Airlines	Japan	2,247	2,813	A+	A+	2,862	12,920
424	-		Infosys	India	2,246	-	AA	-	29,617	-
425	485		Henkel	Germany	2,244	1,317	A	BBB+	20,754	19,207
426	-		Vivo (Brazil)	Brazil	2,240	-	A+	-	-	-
427	322		Campbell's	United States	2,235	2,102	A+	A+	12,075	13,304
428	471		Generali Deutschland	Germany	2,223	1,361	A-	BBB-	5,796	5,141
429	-		Maersk	Denmark	2,222	-	BBB+	-	32,032	-
430	-		Warner Bros.	United States	2,217	-	A+	-	-	-
431	-		ACE	Switzerland	2,216	-	A	-	16,387	-
432	470		China Merchants Bank	China	2,212	1,362	A+	BBB+	-	25,992
433	-		JR West	Japan	2,210	-	A+	-	7,436	-
434	323		BNSF RAILWAY	United States	2,197	2,101	AA	A+	33,465	29,756
435	437		TELIA	Sweden	2,180	1,481	AA-	A	-	29,698
436	309		bhpbilliton	Australia	2,175	2,146	A+	A+	197,311	114,451
437	183		Kraft	United States	2,168	3,744	AA-	A+	39,249	61,535
438	-		Gerdau	Brazil	2,168	-	A	-	7,518	-
439	-		Areva	France	2,164	-	A	-	18,518	-
440	-		ICICI Bank	India	2,164	-	A+	-	-	-
441	399		KYOCERA	Japan	2,162	1,662	AA-	A-	15,414	8,876
442	302		GAP	United States	2,161	2,246	AA	AA	14,948	7,026
443	461		Legal & General	United Kingdom	2,158	1,394	A	BBB+	7,490	3,882
444	-		Vienna Insurance	Austria	2,154	-	A+	-	6,903	-
445	284		Casino	France	2,153	2,414	A	A-	9,558	18,126
446	362		SHINSEGAE	Korea, Republic of	2,148	1,859	AA-	A	8,734	8,878
447	-		Vivo (Sao Paulo)	Brazil	2,142	-	AA-	-	-	-
448	-		Toray	Japan	2,136	-	A+	-	7,582	-
449	328		FUJIFILM	Japan	2,131	2,074	AA-	A+	14,098	13,150
450	335		SHISEIDO	Japan	2,130	2,044	A+	A+	8,310	7,551
451	476		Yamato	Japan	2,119	1,343	A+	A	6,707	4,631
452	-		Hannover Re	Germany	2,114	-	A	-	5,900	-
453	-		CSX	United States	2,108	-	A+	-	18,639	-
454	306		Mobil	United States	2,101	2,163	AA-	A	-	362,434
455	351		Continental	Germany	2,096	1,906	A+	A	9,023	21,017
456	467		EIFFAGE	France	2,086	1,365	A+	A	5,187	23,466
457	339		BRITISH AIRWAYS	United Kingdom	2,083	1,974	A+	AA-	3,780	5,742
458	-		Aisin	Japan	2,080	-	AA-	-	7,258	-
459	-		Sodexo	France	2,078	-	A-	-	8,984	-
460	436		CN	Canada	2,071	1,486	AA	A	24,847	20,423
461	279		Marriott	United States	2,071	2,455	AA-	A-	9,188	9,098
462	-		BYD	China	2,065	-	AA-	-	21,753	-
463	-		Magnit	Russian Federation	2,063	-	AA-	-	5,411	-
464	-		Wendel	France	2,062	-	A	-	3,069	-
465	420		BB&T	United States	2,056	1,546	AA-	A	-	16,370
466	-		Hochtief	Germany	2,052	-	AA-	-	5,629	-
467	-		Cetelem	France	2,048	-	A	-	-	-
468	-		SEB	Sweden	2,039	-	A+	-	-	-
469	373		BAXTER	United States	2,035	1,794	A+	A	32,886	35,035
470	-		Severstal	Russian Federation	2,032	-	A	-	7,867	-
471	442		C.H. ROBINSON	United States	2,020	1,455	A+	A-	9,352	7,594
472	-		Tokya	Japan	2,005	-	A	-	5,585	-
473	-		Blackstone	United States	1,997	-	A	-	-	-
474	-		Midea	China	1,992	-	AA-	-	6,762	-
475	434		PUMA	Germany	1,990	1,493	AA-	A+	5,279	2,725
476	-		G4S	United Kingdom	1,990	-	A+	-	5,724	-
477	-		CSR	China	1,987	-	A+	-	9,796	-
478	-		Continental Airlines	United States	1,973	-	A	-	1,974	-
479	361		UNITED	United States	1,972	1,861	A-	A	1,296	6,592
480	-		Oxy	United States	1,969	-	AA-	-	65,575	-
481	-		NTT DATA	Japan	1,967	-	AA-	-	8,084	-
482	363		ADP	United States	1,967	1,858	AA-	A+	21,926	16,811
483	-		DnB NOR	Norway	1,964	-	A	-	-	-
484	-		Syngenta	Switzerland	1,963	-	AA	-	25,803	-
485	-		Shanghai Pudong Development Bank	China	1,962	-	A+	-	-	-
486	-		KEPCO	Japan	1,956	-	AA-	-	23,569	-
487	-		FNCA	France	1,949	-	A	-	-	-
488	-		Vale	Brazil	1,937	-	A-	-	141,815	-
489	-		Telekom Austria	Austria	1,937	-	A-	-	-	-
490	-		T.J. Maxx	United States	1,935	-	A+	-	-	-
491	-		Televisa	Mexico	1,934	-	AA-	-	11,648	-
492	435		TELUS	Canada	1,930	1,492	A	BBB+	-	13,725
493	352		UNIQLO	Japan	1,929	1,904	AA-	A	-	11,684
494	415		Rexel	France	1,928	1,560	A+	A	3,535	6,335
495	404		NEXT	United Kingdom	1,926	1,611	A+	A-	6,540	4,888
496	-		Sumitomo	Japan	1,925	-	AA-	-	9,650	-
497	-		Xstrata	Switzerland	1,924	-	A	-	53,534	-
498	-		Yamada	Japan	1,909	-	A+	-	5,963	-
499	-		Franklin Templeton Investments	United States	1,908	-	A+	-	-	-
500	481		KOMATSU	Japan	1,898	1,329	AA-	A	20,358	16,016