高诚公关公司

出自 MBA智库百科(http://wiki.mbalib.com/)

(重定向自高诚公关)
高诚公关公司(Golin Harris)
高诚公关公司(Golin Harris)——隶属于Interpublic集团

官方网站网址:http://www.golinharris.com/

目录

高诚公关公司简介

  高诚公关公司隶属于埃培集团IPG)旗下机构,成立于1956年。作为全球公关界的先驱,高诚公关致力于为全球客户提供全方位专业的策略咨询和公关服务,其客户包括百时美施贵宝麦当劳集团,美国丰田汽车,美国任天堂德州仪器,美国庄臣等。

  目前高诚公关在中国国内已经获得稳健的客户基础,其中包括联合利华、陶氏化工、立邦涂料、上海嘉里中心项目、新百伦、森马等国内外知名企业及品牌。

此外,高诚公关更洞悉本土市场需求,从2008年开展食品及营养品(Food & Nutrition)业务至今,仍旧是目前本土市场上第一个也是唯一一个推出食品及营养品业务的国际公关公司,该业务服务的客户包含Zespri佳沛新西兰奇异果国际行销公司、联合利华饮食策划、梦龙、法国Bel Group、李锦记、麦德龙、白兰氏等。

Golin Harris's History

1951 - Al Golin begins his public relations career as a field press representative with MGM Studios

1956 - Al Golin joins Max Cooper & Associates

1957 - Al Golin places a cold call to Ray Kroc, founder of McDonald's Corporation. Golin begins working for McDonald's for a retainer of $500 a month. Today, McDonald's is still one of the firm's key clients

1958 - Al Golin is named a partner and Ben Burns joins the firm. Max Cooper & Associates is renamed Cooper, Burns & Golin. Burns is the first editor in Ebony Magazine's history

1965 - Cooper, Burns & Golin is renamed Cooper & Golin. Ben Burns leaves the firm

1967 - Cooper & Golin opens its first offices in San Francisco

1969 - Cooper & Golin opens its first office in London

1970 - McDonald's celebrates its 15th anniversary and its 12-year partnership with Cooper & Golin. It was during the early 70's that Al and Ray Kroc developed the concept of the TrustBank.

1971 - Al Golin commissions Norman Rockwell to paint McDonald's annual report cover art

1975 - Max Cooper leaves the firm, which is renamed Golin Communications

1977 - Golin Communications creates the first corporate sponsorship of a national telethon by signing on with Jerry Lewis and his annual muscular dystrophy telethon

1981 - The firm is re-named Golin/Harris Communications

1985 - Golin/Harris Communications is acquired by Foote, Cone & Belding (FCB)

1986 - Golin/Harris' first office in New York opens. Golin/Harris takes over management of public relations offices in Philadelphia and London owned by FCB

1989 - Golin/Harris is acquired by Shandwick International

1990 - Tom Harris retires from the firm to teach courses in public relations and integrated marketing at Northwestern University

1992 - McDonald's establishes the "Al Golin TrustBank Award", to be given annually to one of McDonald's worldwide public relations firms that best reflects a commitment to community service. Al Golin is the first recipient of the award

1996 - Golin/Harris is named "Agency of the Year" by Inside PR

1997 - Golin/Harris relocates its Chicago corporate headquarters, from 500 North Michigan Avenue to 111 East Wacker Drive

1999 - Golin/Harris Communications is acquired by the Interpublic Group of Companies and renamed Golin/Harris International

2000 - Golin/Harris begins its expansion into Asia by opening offices in Tokyo and Hong Kong

2002 - Golin/Harris merges with The Nixon Group and subsequently creates a presence in Miami, Florida

2003 - Al Golin publishes a book, "Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow." Golin/Harris merges with the Benjamin Group and opens an office in Orange County, California. Golin/Harris merges with The Weber Group in London

2004 - Golin/Harris opens offices in Beijing, Shanghai and Guangzhou. The firm is rebranded from Golin/Harris to GolinHarris. GolinHarris launches Corporate Social Responsibility (branded as Change) and Employee Communications (branded as Inside Edge) specialty practice groups.

2005 - GolinHarris establishes offices in Baltimore, Dubai and Toronto. McDonald's establishes the "The Al Golin Public Relations Award of Excellence", to be presented annually to the McDonald's franchisee and/or organization that best exemplifies a commitment of building trust through community involvement.

2006- GolinHarris celebrates its 50th year in business by focusing on the future of public relations. Launches 9 new specialty products and practice groups addressing emerging trends such as digitization, globalization, activism, atomization and more.

2006 - Merges with Panache Communications to specialize in Asian PR.

2007 - GolinHarris named Agency of the Year 2007 by The Holmes Report and Large Agency of the Year 2007 by PRWeek Awards.

2007 - GolinHarris launches GeoImpact, Sustainability Practice

2008 - GolinHarris honored for Campaign of the Year by PRWeek Awards for Nintendo: Wii Launch

2008 - GolinHarris honored as best companies to work for in: Atlanta, Chicago, London and Miami by Atlanta Business Chornicle, Crain’s Chicago Business, the London Sunday Times and the South Florida Business Journal.

2008 - GolinHarris establishes two new offices - Jeddah and Stockholm.

Industry Honors

高诚公关荣获美国PRWeek评为“2010年度大型公关公司”,并在2011年被评选为最佳雇主奖。

2011 Best Large Agency to Work For, Holmes Report 2011年被行业最具权威的Holmes Report评为“最佳大型公关公司雇主奖”

2010 Large PR Agency of the Year, PRWeek 2010年荣获权威媒体PRWeek的“年度最佳大型公关公司”奖项

2009 Asia Pacific PR Consultancy of the Year 2009年被评为“亚太区年度最佳公关顾问”

Practice Areas

Global practices include Corporate Communications, Corporate Social Responsibility (branded as Change), Healthcare, Internal Communications (branded as Insidedge), Marketing & Brand Strategy, Public Affairs, and Technology. Specialty services include Broadcast Services, Creative Industries, Financial Communications, Interactive, Media Training, Multicultural Communications, and Research. Proprietary tools include "Trust/Leadership/Preference" (methodology for measuring components of a successful brand), "GH Branding" (methodology for building, protecting and sustaining products and corporate brands), "Corporate Citizenship Audit" (research-based analytical service designed to maximize the return companies receive on their philanthropic investment), and the GolinHarris "Trusted Media Index" (ongoing research initiative and touch point management tool to measure trust in a variety of information channels over time).

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