精信环球集团

出自 MBA智库百科(http://wiki.mbalib.com/)

(重定向自精信环球)
精信环球集团(Grey Global Group)
精信环球集团(Grey Global Group)——最具独立性的广告与传播集团、隶属于WPP集团

官方网站网址:http://www.grey.com/

目录

精信环球集团简介

  精信环球集团(Grey Global Group)Larry Valenstein于1917年创建,在业界以创意与良好的客户管理赢得了长期忠诚客户:该公司宝洁服务的时间超过40年;目前,精信由私人家族Ed Meyer掌控。由于其适中的规模及与客户的长期良好关系,精信时常被业界视为可能的收购目标。2002年精信环球收入12亿美元,排名全球第7大广告与传播集团;而精信广告以收入5.86亿美元,排名广告代理公司第12名。领先媒体MediaCom Worldwide)2002年以123亿美元的承揽额排名全球第9位,在网络媒体领域排名第2。2004年, 被WPP集团收购。

  主要客户包括3M英美烟草CendantConAgra葛兰素史克HasbroLVMH玛氏Mars, Inc.)、诺基亚甲骨文宝洁大众汽车华纳兄弟等。

  精信环球主要股东董事长CEO Edward Meyer拥有约为20% 的股权,但却掌控了超过50%的投票权。

精信环球集团子公司

  下属主要公司:

  • GCI

Company history

Founded in 1917 (1917) by Larry Valenstein and Arthur Fatt, Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925.

In 1956 (1956), Grey acquired its first major client, Procter & Gamble. Through the 1960s and 1970s, Grey continued to acquire such major accounts, and grew into related communication fields. In 1970 (1970), Edward H. Meyer became CEO and would remain in that position for 36 years before selling the company and joining his son, Anthony E. Meyer, in management of private family wealth.

In 1988 (1988), the off-shore operation, London-based Grey Communications Group, recruited Barry Chapman as Group IS Director. In 1989 (1989) Chapman developed the New Media Experiment. Chapman explored the use of the internet as an alternative to traditional advertising media putting Grey at the forefront of the internet revolution.

In 2000 (2000), Grey Advertising became Grey Global Group. On March 7, 2005 (2005-03-07), WPP Group beat out Havas in a race to acquire Grey Global, the seventh-largest advertising agency at the time, for approximately 1.3 billion USD.

In late 2005, James R. Heekin III became CEO of Grey Worldwide, Grey Global Group's traditional advertising agency. On January 1, 2007 (2007-01-01), he became Chairman and CEO of Grey Group, the renamed agency holding company. He reports to Martin Sorrell, CEO of WPP Group.

本条目对我有帮助2

分享到:
  如果您认为本条目还有待完善,需要补充新内容或修改错误内容,请编辑条目

本条目由以下用户参与贡献

Angle Roh,Cabbage.

评论(共0条)

提示:评论内容为网友针对条目"精信环球集团"展开的讨论,与本站观点立场无关。

发表评论请文明上网,理性发言并遵守有关规定。

以上内容根据网友推荐自动排序生成